What is the 1-Dash© Naming Convention?
The 1-Dash© domain naming system uses the number "1" and a hyphen followed by letters and an extension like .com or .net to formulate internet domain names.
Like 1-Dial© Domains that use numbers; 1-Dash© Domains (using words) doesn’t change the domain system; it extends the system with millions of domain names with a competitive advantage; "Your visitors know the content is meant for mobile surfers because the domain is formatted like a phone number."
1-Dash Domains©
1-Dash Domains are like phone numbers with a descriptive word (1-800-Car) that help us remember the companies name or product.
Numbers (1-Numbers.com)
Lobo (1-Loco.com) or Loan
1-Dash Domains are:
- Spell mobile, mobile mobile...
- Novel, easy to remember and quick to type
- Novel way to name domains
- Shows a valid commitment to usability
- A 1-Dash domain can be used as a ‘pointer’ to the mobile content of your ‘main’ website to mask that nasty address like http://www.companyname.com/mobile/nowaytorememberthis.html
Compare two business domain name scenarios:
Mama Ciancibelli Hot & Spicy Pizzeria
- MamaCiancibelliHotSpicyPizzeria.com
- because MamaCiancibelliPizza.com was taken
Pizza
- 1-Pizza.com
The connection of domain names to phone numbers by using the number one followed by a hyphen (1-) and/or translating the words and letters to the numbers on a phone keypad is what makes this interesting...
As always, the trick is to leverage short, common words so usability and memorability become ubiquitous to the customer.
