1-Dash - Promoting Hyphens in Domain Names

If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"

Domain Resale Value
Domain resale value directly relates to pay per click (PPC) or keyword value as of today. After-market appraisals don't factor in 1-Dash or 1-Dial Domains yet because the idea is so new. We see that 1-Dash Domains contain factors beyond PPC because 1-Dash Domains look like phone numbers.

Using 'Old school' domain appraisal logic:
- a Hummer is an SUV so Hummers should cost the same as an Explorer...
- a Home on the beach should cost the same as a home next to a junk yard...

If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"

Many people registered what we call 1-Dash Domains for use in the PPC market.

The question is?

- Will these owners realize the value of their domain may have changed if the value as mobile, mobile, mobile is presented to mobile users and the site owners that want to market to them?

Dot Mobi
The dot mobi folks registered 5000 common words as dot mobi domains.

Link: dotMobi's premium names are a set of more than 5,000 commonly used words that the dotMobi set aside during its formation to help fund the development of tools for building mobile content like http://ready.mobi and http://dev.mobi.

Link: 1-Dash Domains: Analysis: Value of Hyphens in Domain Names

Analysis: Value of Hyphens in Domain Names
Bucking Current Domain After-market Appraisal Values

If a domain name contains a hyphen right after the number one (1-) the domain looks like a phone number. If the intention is to connect with mobile users, the marketing value has to increase.

It follows that dot mobi domains will eventually be worth more than the dot com version of a 1-Dash or 1-Dial domain.

A 1-Dash Response to the Key Points of the following published opinions on the value of Hyphenated Domain Names:

e21
'easy to forget the hyphens' => mobile and phone are synonymous

TDNAM
'sought-after keywords' => Common words will define the 1-Dash  after-market
'popular names or phrases' => Common words lead to sales
'current trends' => mobile, mobile, mobile

Webmaster Stop
'domains with hyphens are easy to remember, spell and pronounce' => mobile and phone are synonymous
'Always use ".com" => spoken before dot mobi came into the picture

Note: Not one of the references mentions similarity to phone numbers as a criteria or as a way to create interest with mobile users.

KiiWii Spoof - Made Ya Look

KiiWii Spoof
Made Ya Look (6233925665.info)
6233925665.info is a Number That Works domain because it translates to 'Made Ya Look' on a phone keypad.

Other KiiWii Spoofs:

• 3668225563.com - Don't Call Me
•  6233925665.info  - Made Ya Look

We can't publish the contents of these spoofs:

• 2627277667.info - BP
• 1-4632339.com - GD

Link: 6233925665.info - AboutUs Wiki Page.

Made Ya Look (6233925665.info)
6233925665.info is a Number That Works domain because it translates to 'Made Ya Look' on a phone keypad.

Additional Information
This is a KiiWii Has Your Number Spoof

Our cheeky Chameleon character is named KiiWii.
KiiWii has fun with domain names and likes to spoof people.
He may have your number...

KiiWii uses KeyPad Golf to do text to phone keypad conversions.
Provided by 'Numbers That Work' and 1-Dash Domains

About Numbers That Work
Our domains are formatted like phone numbers and/or the numbers are converted on a phone keypad.

Common words like 'Pizza' become 1-Pizza.com and look like a phone numbers.

Because 1-Dash Domains look like phone numbers, they open a clear invitation to mobile surfers!