Identify Speculation Opportunities in the Domain Name After-market
Most 1-Dash formatted keyword domains are already registered.
But not all...
- We registered 1-ROSE.COM February 10, 2009
- So unregistered keywords can be discovered through research and imagination.
Web Centric vs. Phone Centric
99% of owners derive their after-market domain appraisal value from a web centric viewpoint
- As such 1-ROSE.COM would be an 'ok' parked page
- But the potential as a combo business name/brand name competing against ProFlowers.com in the phone book yields a much greater asset value.
- So 1-Dash keyword domains can be purchased from owners in the domain after-market that don't see or appreciate the 'crossover value' or unwilling to continue paying annual renewal fees.
99% of owners derive their after-market domain appraisal value from a web centric viewpoint because they don't answer the phone to close sales.
Fix and Flip
Buying Roses? Valentines Day, Mother’s
Day, Anniversaries, Birthdays?
1-ROSE.COM is the domainer's equivalent of a fix and flip, a Crossover Business/Domain Name that leverages the advantage of a domain name that can work in the phone book and on the web.
We had several of our 1-Dash keyword domains appraised after we purchased them. The dotcom versions as high as $500 (not bad for a $9.00 investment) but domain appraisals do not take into consideration 'all' abstract features like 'a keyword looking like a phone number' as we point out here.
The 'fix' for 1-ROSE.COM was to market the opportunities as a combo business name/domain name in the domain name aftermarket.
- Direct Competition for 1-800 Flowers.com
- Shorter and still says "Call us."
- An internet threat that plays well in the phone book
- Establishes #2 spot like Avis did to Hertz
- Dismisses ProFlowers.com as alphabetically challenged
Step
1: Find a Florist in the phone book.
See why a Crossover
Domain Name is better than a keyword mumbo-jumbo domain
name no-one can remember for businesses that answer the phone.
Crossover Domain Names outperform AAA Business Naming Strategies by 3 Times in the phone book.
Our Crossover Domain names combine 3 marketing features in one- a keyword combo business name - a domain name that looks like a phone number and phone list alphabetical priority that tops AAA Competition.
Web savvy business naming for businesses that need the phone to ring.
