DOMAIN NAME INVESTOR HQ

SEO Insight | Internal links and Clean URLs

This is an informative article: Internal links are important and under-used in SEO

Gary attained SEO Hero status with this article...

Domain name SEO Week 2: Gary Taylor.

Internal links:

I will continue to use my Domain Name Videos post as the example… and there we have it a straight forward internal link, right before your very eyes. You will notice that I have structured the link as a text link directly to the URL http://www.3ac.co.uk/domain-name-videos. As far as the search engines are concerned this is a link labeled as domain name videos, from a page about domain name videos, to a page about domain name videos. All boxes have been ticked for relevancy and more importantly it has been implemented cleanly, easy for the search engine spiders/robots to follow and index accordingly.

There we go a nice a simple post on the importance of keeping your URLs clean and creating internal links, the right way!

I hope you enjoyed it, until next time…

That Great SEO... What's so great about it?

Web heads brought about the perpetual hamster wheel that drives online marketing visibility, totally dismissing business types that close sales by phone and leaves invisible websites buried amongst keyword mumbo-jumbo, parked pages and pay-per-click for pennies. Useless content clutters up the web and hides valid websites pissing off surfers.

But you have to try. Survive, compete, work.

"it goes to show that if you want a great Google ranking not having the best category killer name should not stop you from trying.

I still believe that having keyword rich domain with or without hyphens will make the job easier and get clicked on more by the searcher once they do see you on Google, but at the end of the day the premium generic name will get what the hyphenated .org’s or .net’s will never get, TYPE IN TRAFFIC!"

If you can't get Type in Traffic - Change the rules
A Great Domain Name can contain abstract features that will compete in multiple  ways. Just because others don't see it doesn't mean it isn't possible.

Just because the domain aftermarket doesn't recognize phone centric business models says more about their web centric views than the ability to set domain valuations.

Hello.
Answering the phone is a valid way to make sales. As phone books transition to the web, why not piggy-back your marketing with it?  Keyword domains rarely work in the phone book because as such, the words are part of the public domain but a Crossover Business name will and enjoys legal protection.

Crossover Domains wrap up a keyword like a phone number to augment your business website or use as a business name; like 1-Lock.com It allows direct competition to the keyword domain owner of your industry and will compete using valid SEO methodologies; it's just that your SEO efforts get help from phone marketing.

Domainers have opportunities to acquire 1-Pizza.com type names before domain aftermarket value increases. It won't happen for 'reg fee' prices but fix and flip is certainly possible. As more people 'think outside the pizza.com box' increased domain value will follow.

OzDomainer.com

A Great Domain Name vs Great SEO

I have been noticing a lot these days that many of the websites that are getting into the top 3 listings on Google are not names that most domainers would necessarily expect to see in such a prime spot.

Now we all know that owning a domain name like www.palmsprings.com (owned by brothers David & Michael Castello) is the best position to be in buy far, but many people I talk to on a daily basis think that if the don’t have the premium name that its not worth the time or effort to go after a good Google ranking.

Well there are many cases to say otherwise, the Palm Springs example is the one I will focus on for this exercise.

Now if  you do a search on Google for “palm springs” you will see that the number one site listed for that phrase  www.palm-springs.org a hyphenated .org name!

Now it only has about 30% of the back links of www.palmsprings.com but is number 1 as apposed to number 2 for www.palmsprings.com so it goes to show that if you want a great Google ranking not having the best category killer name should not stop you from trying.

I still believe that having keyword rich domain with or without hyphens will make the job easier and get clicked on more by the searcher once they do see you on Google, but at the end of the day the premium generic name will get what the hyphenated .org’s or .net’s will never get, TYPE IN TRAFFIC!

So my point is don’t discount other names if you are just looking for good search rankings and traffic because a name you could hand register or pick up cheap in the drops or aftermarket can do a pretty good job if you play your cards right with SEO etc.

A Domain Name as a Business Name

Analysis:
Picking a domain name has far reaching business implications and choosing a business name is a tough and daunting task.

• Consider that the domain name becomes the brand.
• The dotcom version of the name rules.
• The industry keyword owner is your primary competition for eyeballs on the web.
• The industry keyword domain sucks in the phone book.
• The web offers no way to transition customers from phone to web.
• Phone lists are transitioning to the web.
• No one told domainers...

Domainers Speculate on Leveraging Names and Keywords
As authorities of the internet domain, it is to their advantage to dismiss the implications of sound business naming.

Hello! The web presence is only part of the marketing equation.
People tend to forget phone marketing is still viable marketing...
...Just because your business model is web centric doesn't mean sales aren't closed by phone in many industries. (pizza, taxi, limo, locks)

Keyword mumbo-jumbo names are easily forgotten with-out the dreaded SEO alimony.
So keyword mumbo-jumbo names are generic and do not have legal protection.

Keyword mumbo-jumbo domains don't make good business names with-out huge marketing efforts.
So be prepared for a never ending drain on marketing resources with that stupid name you chose...

Digital Property is Limited
Yes, everyone has felt the angst of missed opportunities in the dotcom stampede. Everyone is stuck by the unfairness of the diminishing availability of good names and like land, digital property is limited. Therefore limited supplies will increase the value of domain names.

Abstract Value
Someday the obvious integrated marketing value currently dismissed by domain after-market appraisers will surface as business owners seek common sense solutions to SEO alimony and the dead zone between web and phone marketing.

In 2007 and 2008, 2008 Numbers That Work offered hints to the availability of built in phone marketing and branding of certain domain names but these marketing features are now fully demonstrated by Crossover Business Domains

A Crossover Business Name Solution
Now that most of the business naming caveats in a web intense world are exposed, consider looking for business names that include integrated marketing for web, phone and branding like those from Crossover Domains

• Names that make the phone ring.
• Names that outperform AAA Naming Strategies in the phone book.
• Names that reward phone centric business models.

Background:
thedomains.com via Domain Name Investor HQ

Companies Waste $40 Million Every Day on SEO

Save $40 Million Every Day on SEO
Pick a better business name.
The domain name becomes the brand.
Real business has little use for a keyword mumbo-jumbo business name.
Save real money and say no to internet SEO alimony.
Hello, some businesses still use the phone to close sales. (cough pizza, taxi, limo)
If you own a phone centric business, choose a name that says, "Call us. We answer the phone."
Choose a name with integrated marketing for web and phone.
Choose marketing that becomes a web savvy brand humans can understand.

If toys.com was a bargain at $5.1M...
"Think a second outside the pizza.com box." Think about a phone centric business model like the pizza industry that closes sales by phone. Until Crossover Domains came along there was no connection to the web for phone centric businesses.

Value
If a company is going to spend millions advertising pizza, how could the domain not be worth more than a generic domain if it contains integrated marketing for the web and phone and built in branding asks customers to call?

What if the business name/domain name also kicks butt in the phone book?

The keyword mumbo-jumbo just doesn't work in the phone book and no-one can remember the name with-out wasting $40 Million Every Day on SEO...

Web Savvy Business Names for Phone Centric Businesses
Names like 1-Pizza.com at Crossover Business Domains

Source: sixrevisions.com

12 Excellent Tools for Picking a Domain Name
March 12th, 2009 by Jacob Gube

Selecting the perfect domain name for your website is the most important, and oftentimes hardest, step in establishing a web presence. There are plenty of tools out there that can help you ease the burden of checking available domains and suggesting similar names that are related to your searches.

In this article, you’ll read about 12 neat web tools that will lend you a hand in finding and choosing domain names. You’ll find a variety of search and suggestion tools that have an assortment of features so that, hopefully, you’ll discover a few favorites.

Finding a domain name that works as a business name is always a chore, remember the domain name becomes the brand. And people tend to forget phone marketing...

Why not also look at Crossover Business/domain names http://www.crossoverdomains.com  -- All in one integrated marketing for web, phone book & brand.

Crossover Domains  http://www.crossoverdomains.com
Examples:
1-Lock.com  http://www.1-lock.com
1-Pizza.com  http://www.1-pizza.com
1-Pet.com  http://www.1-pet.com
1-Vet.com  http://www.1-vet.com

Tags: domain-names, business-name,integrated-marketing,branding,phone-centric
Categories: Business, marketing, branding, phone-centric, integrated-marketing,
=========

http://www.crossoverdomains.com
http://www.numbersthatwork.com/crossover_domain_names/

Save $40 Million Every Day on SEO
Pick a better business name.
The domain name becomes the brand.
Real business has little use for a keyword mumbo-jumbo business name.
Save real money and say no to internet SEO alimony.
Hello, some businesses still use the phone to close sales. (cough pizza, taxi, limo)
If you own a phone centric business, choose a name that says, "Call us. We answer the phone."
Choose a name with integrated marketing for web and phone.
Choose marketing that becomes a web savvy brand humans can understand.

If toys.com was a bargain at $5.1M...
"Think a second outside the pizza.com box." Think about a phone centric business model like the pizza industry that closes sales by phone. Until Crossover Domains came along there was no connection to the web for phone centric businesses.

Value
If a company is going to spend millions advertising pizza, how could the domain not be worth more than a generic domain if it contains integrated marketing for the web and phone and built in branding asks customers to call?

What if the business name/domain name also kicks butt in the phone book?

The keyword mumbo-jumbo just doesn't work in the phone book and no-one can remember the name with-out wasting $40 Million Every Day on SEO...

Web Savvy Business Names for Phone Centric Businesses
Names like 1-Pizza.com at Crossover Business Domains

1-Ask.com and 6 other Religious Domain Names for sale

Buy these domain names if you expect to begin a ministry that answers the phone.

Crossover web-savvy branding for phone and internet marketing. Integrated to extend marketing reach from the web to phone book and back.

No other domain name crosses over from web to phone...

1-Ask Search Prototype

1-Ask.com would be a great website for a religious organization that wants to get phone calls. The keyword 'ask' wrapped up like a phone number sends a message that says, "Call us. We answer the phone."

Integrated marketing for web, phone and branding; 1-ask.com works in the phone book and is a web savvy business name.

Possibilities include:

• Religious or Faith based call centers
• Political
  1-Hope.com could be utilized by President Obama's political backers or detractors

As a package or a group.

• 1-Ask.com
• 1-Care.com
• 1-Christ.com
• 1-Heal.com
• 1-Hope.com
• 1-Pray.com
  
• 1-Seek.com

More info at: Crossover Domains.com

Companies Waste $40 Million Every Day on SEO

Save $40 Million Every Day on SEO

Pick a better business name.
The domain name becomes the brand.
Real business has little use for a keyword mumbo-jumbo business name.
Save real money and say no to internet SEO alimony.
Hello, some businesses still use the phone to close sales. (cough pizza, taxi, limo)
If you own a phone centric business, choose a name that says, "Call us. We answer the phone."
Choose a name with integrated marketing for web and phone.
Choose marketing that becomes a web savvy brand humans can understand.

If toys.com was a bargain at $5.1M...
"Think a second outside the pizza.com box." Think about a phone centric business model like the pizza industry that closes sales by phone. Until Crossover Domains came along there was no connection to the web for phone centric businesses.

Value
If a company is going to spend millions advertising pizza, how could the domain not be worth more than a generic domain if it contains integrated marketing for the web and phone and built in branding asks customers to call?

What if the business name/domain name also kicks butt in the phone book?

The keyword mumbo-jumbo just doesn't work in the phone book and no-one can remember the name with-out wasting $40 Million Every Day on SEO...

Web Savvy Business Names for Phone Centric Businesses
Names like 1-Pizza.com at Crossover Business Domains

thedomains.com

New Report: Fortune 500 Companies Waste $40 Million Every Day on SEO
March 11th, 2009

In a new report by a Conductor, a New York Company, that analyzes paid and organic search strategies of Fortune 500 companies they found that Fortune 500 companies spend $51 million per day in aggregate on 88,792 keywords, and only 20.82% rank in the top 100 of natural search result.  This means that 80% of the $51 million a day, $40M a day is completely waste.

The study, measures the maturity of natural search efforts in comparison with the pay-per-click (PPC) spending. The study also examines whether investments for paid search terms made by Fortune 500 companies are paying off. The company published a similar study in November 2008, but this time it looked at the top 200 keywords, rather than the top 10. It also considered branded keywords.

“It remains alarming that although we included branded keywords in the study for the Fortune 500, more than the lion’s share are not showing up anywhere in search results for their most important keywords, including their own names,” said Seth Besmertnik, Conductor CEO.

“As a group, the Fortune 500 continues to remain largely invisible in natural search results.”

When you start thinking about $40 Million dollars spent a day to get moved up on the search food chain it shows hwat a bargain toys.com was at $5.1M.

It also shows you the amount of money being spent trying to build traffic, we our domains naturally have.

One day these companies are going to wake up and take some of the daily tens of million and do what they should have been doing for over 10 years now, by domains that have natural traffic covering any of their businesses, brands or products.

Here’s a great example.

3 weeks ago I went to a movie and of course you have the commercials.  One of the commercials was for a new dove product for damaged hair.

The 60 second commercial talked about the product, how it works and how it fixes damaged hair.

The next night I saw the same commercial run during a prime time show.

I couldn’t tell you the name of the product, just that it fixes damaged hair.

The next day I bid on the domain damagedhair.com that was at namejet.com and won it for $1,900.

I figured if a company is going to spend millions advertising a product specifically for damaged hair, how could the domain not be worth a couple of thousands.

Would’t Dove, owned by one of those Fortune 500 companies, have been better off buying that domain for $50K then spending money trying to move up in Google under the keyword damaged hair, especially considering that 80% of the time, they miss?

How about pending this money in the PPC channel.

The Fortune 500 through their Madison Avenue reps have always talked about not spending more money onliner advertising “because there are so little metrics or accountability” yet they are willing to through away collectively $40M a day on ineffective methods.  If they put the whole $51m into PPC advertising wouldn’t that be more effective than spending it on something that failes 80% of the time?

"Business 101" Convergence of Phone and Internet

Domain Business becomes "The Business 101 Formula Convergence of Phone and Internet"

Ricks "The Domain Business Man" Quotes:

"The equation has changed and you can't play this game with an outdated equation."

"long talked about domains as an overnight success that took 20 years."

"The domain is the land rights. "

"We have built in advertising rights. "

3. Many category killer domains will be coming to market

4. Fresh eyes will be looking our way.

Explorers will land on domains at some point and figure out. 2+2=4. They are all searching for what we already know.

Ricks Quotes added up:

We = some

Mumbo jumbo domains are not a sustainable business model.

""Business 101" = Crossover Business Names, Domain names and Brand in one marketing package. Achieves the convergence of phone and internet with one savvy business name that works in the phone book and on the web. A Crossover Domain name is a keyword wrapped up as a phone number with business rights protected. And it will make the phone ring!
1-Pizza.com

RicksBlog.com...

Are you a "Domainer" or a "Businessman?"

Morning folks!!

 

Are you a"Domainer" or a "Businessman?" Some ask why I am so focused on the general economy? My answer is why are they not?

 

Some folks are domainers. That's it. Domainers. That's fine. I am one too. But I sure don't stop there. Far more are business people first and domainers second. I would fall into the latter group. Domains are a vehicle. A vehicle to help you make money and grow. But does it really matter what form that vehicle comes in if it helps you make more money and grow? I believe not. I will be a domainer until I find something better. I will be a businessman until they plop me in the grave.

 

I see two things developing in domaining and it is similar to the general population. The weak are getting weaker and the strong are getting stronger. However I do see some strong getting weak. Some companies we know I believe are in trouble or soon to be. The equation has changed and you can't play this game with an outdated equation. So in the next few months we will see how many companies adapt and how many either fold or get swallowed up by someone else.

 

Those that have good portfolios and businesses that are recoiling are making a huge mistake. Domains are becoming the center of the new economy in a way some of us have dreamed about. We are finally entering the final stage and what is about to unfold will be shocking. I have long talked about domains as an overnight success that took 20 years. This downturn is a buoy for domains. They WILL emerge as the multifaceted investments they really are. The domain is the land rights. The traffic is the location rights. The revenue is the mineral rights. The revenue is the dividends the banks no longer give. The revenue is safety. The revenue is portable. The land rights are portable. Shall I go on? We have built in advertising rights. We have built in audiences. The reason so few understand domains is it is just too much for most to see because the simplicity makes them crazy. So NEVER has it been more important not to second guess great domains.

 

I have spent months meditating. Figuring out how hundreds of different scenarios play out each time looking for weak points in my strategy and other safe havens. I have yet to find a single anything that can compare to the domain name. If I did, I would follow it. What we knew then is true now and will be true for generations. Was the earth flat until Columbus discovered it was round? So take solace in knowing what others don't know and finally will. You can't rush the future, you can only harness it. You can only time it. You can only use it to your advantage if you have the patience required.

 

All I can say is run a lean and mean machine and you will come out of this sitting pretty. This is not the time to pull back. This is the time to be aggressive and land the biggest deal of your life. I watch as so many with such little business background make huge mistakes. They are captains of a ship that they have never sailed thru a storm. They are not sure of themselves and so they are scared and pulling back at precisely the wrong time.

 

Here is what is coming:

 

1. Domain portfolios are going to get major haircuts in order for their companies to survive

2. Millions of worthless domains are going to drop. Millions.

3. Many category killer domains will be coming to market

4. Fresh eyes will be looking our way.

 

Plenty more. The fog is starting to clear. Clarity for the next 3 years is starting to take shape. Gonna be the toughest time in generations. But as I keep repeating, opportunity for our sector will never be better. Survival is a wonderful thing. Trying to survive allows folks to explore. Explorers will land on domains at some point and figure out. 2+2=4. They are all searching for what we already know. So, get to the beach, grab an umbrella and a Pina Colada, relax and wait for the masses.

 

Have a GREAT Day!

Morning folks!!

 

Are you a"Domainer" or a "Businessman?" Some ask why I am so focused on the general economy? My answer is why are they not?

 

Some folks are domainers. That's it. Domainers. That's fine. I am one too. But I sure don't stop there. Far more are business people first and domainers second. I would fall into the latter group. Domains are a vehicle. A vehicle to help you make money and grow. But does it really matter what form that vehicle comes in if it helps you make more money and grow? I believe not. I will be a domainer until I find something better. I will be a businessman until they plop me in the grave.

 

I see two things developing in domaining and it is similar to the general population. The weak are getting weaker and the strong are getting stronger. However I do see some strong getting weak. Some companies we know I believe are in trouble or soon to be. The equation has changed and you can't play this game with an outdated equation. So in the next few months we will see how many companies adapt and how many either fold or get swallowed up by someone else.

 

Those that have good portfolios and businesses that are recoiling are making a huge mistake. Domains are becoming the center of the new economy in a way some of us have dreamed about. We are finally entering the final stage and what is about to unfold will be shocking. I have long talked about domains as an overnight success that took 20 years. This downturn is a buoy for domains. They WILL emerge as the multifaceted investments they really are. The domain is the land rights. The traffic is the location rights. The revenue is the mineral rights. The revenue is the dividends the banks no longer give. The revenue is safety. The revenue is portable. The land rights are portable. Shall I go on? We have built in advertising rights. We have built in audiences. The reason so few understand domains is it is just too much for most to see because the simplicity makes them crazy. So NEVER has it been more important not to second guess great domains.

 

I have spent months meditating. Figuring out how hundreds of different scenarios play out each time looking for weak points in my strategy and other safe havens. I have yet to find a single anything that can compare to the domain name. If I did, I would follow it. What we knew then is true now and will be true for generations. Was the earth flat until Columbus discovered it was round? So take solace in knowing what others don't know and finally will. You can't rush the future, you can only harness it. You can only time it. You can only use it to your advantage if you have the patience required.

 

All I can say is run a lean and mean machine and you will come out of this sitting pretty. This is not the time to pull back. This is the time to be aggressive and land the biggest deal of your life. I watch as so many with such little business background make huge mistakes. They are captains of a ship that they have never sailed thru a storm. They are not sure of themselves and so they are scared and pulling back at precisely the wrong time.

 

Here is what is coming:

 

1. Domain portfolios are going to get major haircuts in order for their companies to survive

2. Millions of worthless domains are going to drop. Millions.

3. Many category killer domains will be coming to market

4. Fresh eyes will be looking our way.

 

Plenty more. The fog is starting to clear. Clarity for the next 3 years is starting to take shape. Gonna be the toughest time in generations. But as I keep repeating, opportunity for our sector will never be better. Survival is a wonderful thing. Trying to survive allows folks to explore. Explorers will land on domains at some point and figure out. 2+2=4. They are all searching for what we already know. So, get to the beach, grab an umbrella and a Pina Colada, relax and wait for the masses.

 

Have a GREAT Day!

Business 101, Toys to Men, Dot com that is.....

Ricks insight into the domain name business is always right-on.

this sale that ignites a new outlook and will have many companies revisiting this subject. Why did they buy this domain now? One word......"Survival."

Business 101 Analysis Business survival, risk, threats, opportunities.

Leverage one crossover business name for web, internet and brand to maximize marketing dollars.

The Rick Schwartz Domain and Traffic Blog RicksBlog.com...

Toys to Men, Dot com that is.....

Morning Folks!
!n 2004 I sold Men.com for $1.3M. It was during the darkest days the domain industry has known. It was a big sale and covered around the world. Fast Forward to last week and the sale of Toys.com. It was not the most expensive domain ever sold but certainly is one of the most important. Toys.com is a mega sale. Not so much because of the name which of course is great but because of the buyer. The domain name now in the hands of the people that should have bought it years and years ago. Like so many things in history things just end up where they are supposed to be in the first place. Toys.com and Toys "R" us is a marriage that should have happened in the last century. Better late than never. A great wrong has been righted.  

But it will be this sale of Toys.com that circulates through every board room in the universe. It will be this sale that ignites a new outlook and will have many companies revisiting this subject. Why did they buy this domain now? One word......"Survival." That is why bad economic times come with a silver lining. THIS is the time to do bold things. This is the time and this sale is going to be a game changer. Another mile marker. Another milestone as we enter the 4th quarter of a 20 year plan. Don't underestimate the power and importance of this sale. It says more than I have or can ever say. It will be the sale that is pointed to where destiny and domains finally came to meet for all the world to see.  

Have a GREAT Day!
Rick Schwartz

Morning Folks!
!n 2004 I sold Men.com for $1.3M. It was during the darkest days the domain industry has known. It was a big sale and covered around the world. Fast Forward to last week and the sale of Toys.com. It was not the most expensive domain ever sold but certainly is one of the most important. Toys.com is a mega sale. Not so much because of the name which of course is great but because of the buyer. The domain name now in the hands of the people that should have bought it years and years ago. Like so many things in history things just end up where they are supposed to be in the first place. Toys.com and Toys "R" us is a marriage that should have happened in the last century. Better late than never. A great wrong has been righted.  

But it will be this sale of Toys.com that circulates through every board room in the universe. It will be this sale that ignites a new outlook and will have many companies revisiting this subject. Why did they buy this domain now? One word......"Survival." That is why bad economic times come with a silver lining. THIS is the time to do bold things. This is the time and this sale is going to be a game changer. Another mile marker. Another milestone as we enter the 4th quarter of a 20 year plan. Don't underestimate the power and importance of this sale. It says more than I have or can ever say. It will be the sale that is pointed to where destiny and domains finally came to meet for all the world to see.  

Have a GREAT Day!
Rick Schwartz

Names that make the phone ring connect web to phone sales

Domain Business 101
Don't overlook the obvious - names that make the phone ring can connect the web to phone sales.

Risk 101
Arrogant to dismiss. Sloppy to ignore.

Crossover Domain Names | Crossover Business Names

Crossover Business Names Began as Domain Names
Domain names become your brand.
Our domain names accent phone centric businesses.

5 Marketing Features in One Combo Domain/Business Name

• A keyword combo business name
• A domain name that looks like a phone number
• Phone list alphabetical priority that tops AAA Competition
• Outperforms AAA Business Naming Strategies by 3 Times in the phone book
• Brands your business as a business that answers the phone!

See how Crossover Business Names revitalize old school AAA naming strategies and make the phone ring, connecting the web to phone centric industries.

AAA Business Naming strategies live on the web

As phone books transition to the web, the alphabet goes with them...
AAA Naming strategies live again!!

Closing more sales

• answer the phone

Huh?
   Really?
      Deny, deny, deny.
         There is no 'pork' in that bill...
            The internet made phone sales irrelevant...

Oh really? Listen up.

Hello, 'One Dash Pizza'
   Hi, Can I get a pepperoni pizza?
Sure, any drinks with that?
   Naw, hey I saw 1-Pizza.com was listed 1st in the phone book.
    Thought we'd give ya a try.
Thanks, ya we aced out the other Pizza companies with a AAA twist that works on the web and in the phone books. As phone books transition to the web the alphabet goes with them...
   Sweet.
30 minutes or less! Thanks again.

...after 'One Dash Pizza' finds a buyer with 200+ US locations that answers the phone...

Hello, One Dash Lock
   Hi, Can you come un-lock our car?
Sure, where are you ?
   Out on "....' ,
   Hey I saw 1-Lock.com listed 1st in the phone book. Thought we'd give ya a try.
Thanks, ya we aced out the other Lock service companies with a AAA twist that works on the web and in the phone books.
As phone books transition to the web the alphabet goes with them...
   We and phone savvy. Sweet.
We'll dispatch a locksmith in 45 minutes or less! Thanks again.

'plain old business and marketing 101'

Morning Folks!
Rick published our comment on his blog!
That should stir up the 'reg fee' bottom feeders...

Stuck in the web centric box domainers will deny, deny, deny phone centric business models.
Hold on a sec.

Domainers could go after under-valued 1-taxi.com, 1-scooter.com, or thousands of un-suspecting domain owners with parked pages that can't see outside the web centric box because they operate in it. Industries that still close sales by phone are wide open to similar business threats and risks.

Speculate? Fix and flip domains? Naw...

RicksBlog.com - Branding vs Branding vs Domainer

closing more sales and just plain old business and marketing 101

Phrases:
As phone books transition to the web, the alphabet goes with them...
AAA Naming strategies live again!!
close more sales * answer the phone
"think outside the pizza box'

Tit for Tat:

...how do you buy for $100 and sell for $1M?
   ...use common sense to compete for sales where the internet 'disses' entire market segments that closes sales by phone.

TAGS: 1-Dash Companies, numbers work,AAA naming strategy,business naming,domain names, brand names,pizza,web centric, phone centric,phone book,crossover domain

Links: Crossover Domain Sales

Hello! Mumbo-jumbo keyword domain names fail as business names.

Definitive analysis of phone centric vs. web centric business models.
The domain name becomes the brand.
This replaces & leapfrogs AAA Naming Strategies in an internet age.

Best for businesses with 200+ US Locations and answer the phone to close sales.
Interesting possibilities with 1-Pet.com and 1-Vet.com
Risky for Pet Smart and Pet City to dismiss or ignore.

Numbers that Work Make the Phone Ring

Mumbo-jumbo keyword domain names fail as business names.

Announcing Crossover Domain Names
Clever Combo Domain Names as Business Names
Make the phone ring and compete in the phone book!

AAA Business Naming revolutionized for Internet Marketing

Industry Example - Pet and Veterinary Industry

• Annual US Industry Sales - $Billions
• Industry threats and opportunities
  • Pet City
  • Pet Smart

1-Pet.com and 1-Vet.com

• Short, catchy easy to remember
• Keywords 'pet' and 'vet'
• links two vital industry keywords for dual prong marketing

1-Pet.com
One name, 3 business name variations
1-Pet.com  1Dash Pet  One Dash Pet

1-PET.COM

1 Dash Pet © 1 Dash Pet 2008

One Dash Pet © One Dash Pet 2008

1-Vet.com
One name, 3 business name variations
1-Vet.com  1 Dash Pet  One Dash Vet

1-VET.COM

1 Dash Vet © 1 Dash Vet 2008

One Dash Vet © One Dash Vet 2008

 

Cost
Domain name pricing for most of our 40+ business names starts at the cost of a Prime Time 30 second 2009 Super Bowl Spot.

   ...Entrance to the $36 Billion Annual US Pizza Industry significantly more.
      1-Pizza.com

   ...Capturing the $Billion Annual US Pet Industry significantly more.

1-VET.COM

1-PET.COM

Contact us by U.S. Mail to forward offers and inquiries.

MS2 LLC - An Internet Marketing Company
8165-E S. Wadsworth Blvd. #101
Littleton, Colorado 80128

.WS Domain Names

2 things

1. We like Fat Lester's description of the .ws category of domain names a lot.
2. We regret purchasing so many dot mobi domains...

One .ws domain we do like is 1-Pizza.ws - a 241, 2 for 1 Pizza Discount search engine for pizza coupons.

One other thing...
Since 1-Pizza.ws is a web search engine for finding pizza coupons we think ws stands for web search, not web site.

A pizza related thing...
1-Pizza.com is a pizza marketing website worth following.

Link: .WS Domain Names.

.WS Domain Names

.WS stands for "dot Website". Many experts believe that this TLD roughly translates into the 'futures market' of domain names.

The .ws domain is perhaps the single most intriguing TLD on the market today. An abbreviation for "dot website", the .ws domain is arguably the most versatile TLD on the market, and makes for one heck of a long-term investment!

In addition, .ws domains are extremely marketable due to the ease-of-rememberance and applicability of the extension (ws = website).

Anybody up for another pizza domain auction? 1-pizza.com is up for grabs

Updated: July 2, 2008

The 1-Pizza Family of Domain Names Ad now shows 7 domain names

• Seven 1-Pizza websites are now under construction
• A 2% finders fee is being offered for registered finders -
  
  • Register and Info at GotDigit.com
• For Sale

Ebay Ad listing:

1-Pizza Domain Family

• 1-74992.mobi Mobile Pizza Marketing by the Numbers
• 1-74992.com Defacto dot com Mobile Pizza Marketing by the Numbers
• 1-Pizza.info
• 1-Pizza.net
• 1-Pizza.mobi  Keyword Defacto dot mobi Mobile Member of the 1-Pizza Family
• 1-Pizza.us
• 1-Pizza.com Defacto dot com Member of the 1-Pizza Marketing Website

Winning hearts and minds, a positive spin to the 1-Pizza.com vs. Pizza.net ongoing domain valuation war on Ebay.

The crust thickens...

Link: Gadgetell

Anybody up for another pizza domain auction? 1-pizza.com is up for grabs by Arnold Zafra on Apr 30, 2008 at 08:09 PM

Sections: Web, Websites

 

If you envied Chris Clark while reading our previous post on the profit he made from selling his pizza.com for $2.6 million after keeping it alive for 14 years, well here comes
another domain name up for bid at eBay, 1-pizza.com. There are many reasons why 1-pizza.com would be a viable domain name even if the keyword rich domains pizza.com and pizza.net are already up. And Numbers That Work, has listed several of these reasons.

Based on an appraisal and marketing analysis of 1-pizza.com, the domain can ride hot on the heels of the buzz created by the recent sale of pizza.com and pizza.net which were sold for $2.6 million and $1.1 million respectively. Other reasons cited by the market analysis on why 1-pizza.com is worth more than the two pizza domains, include; 1-pizza
bears the TLD “.com”, contains a hyphen, it has the “pizza” keyword and it’s a short domain name having only 7 characters.

The study also cited that 1-pizza.com is shorter than 18 of the domains the Google SERPs display for the term “pizza”, and in SEO work, the shorter your domain name is, the more friendly Google will be to your site. Likewise, world market value for domains with hyphen is becoming valuable in the US other than Europe and China.

Granted that 1-pizza.com is a valuable domain, whoever intends to bid for it at an amount of $1.4 million will certainly be in dire need of competing with pizza.com and pizza.net. Or somebody who is planning to put a pizza delivery service. But still, I don’t think $1.4 million is a viable investment, unless Pizza Hut is planning to change its name to 1-Pizza or Pizza One.

Via [eBay] Via [Numbers that Work]

Hottest Pizza Videos

The Hottest and latest Pizza Videos feeds from 1-Pizza

Hyphens in Domains - Heck Ya

Heck Ya!! says Numbers That Work if it makes sense and connects with visitors, Why not?

1-Pizza.com looks like a phone number, makes sense to humans and is a viable marketing solution for a mobile internet pizza sales website.

1-Pizza.com can hold the #2 spot on Google for pizza sales and has the potential to 'rock and roll' future mobile pizza sales.

...potential to rock and roll future mobile pizza sales!

Ebay Promotion link for the sale of 1-Pizza.com

Link: Numbers That Work

Hyphens in Domains & Domain After-market Value

Domain value increases if a hyphen adds value for the user.

Consider
Germans value hyphens in domain names because it makes it easier for a human to interpret. Chinese value hyphens in domain names for the same reason. Because a period isn't treated as a text character, a period doesn't work as a separator in a domain name.

• The Mobile Market is the 'Next Sales frontier' for the internet as we move to mobile devices.
• If a domain name looks like a phone number, it will be remembered easier by mobile people using mobile devices.

Looking Forward: Marketing to Mobile Surfers?
Advantages for a domain that looks like a phone number:

• Hello! - the domain looks like a phone number!
  
  • A Hypenated Domain can create memorability for mobile surfers
• Novel, trendy and unique

Competitive Advantage
All the above plus:
Captures the #2 Spot to keyword competition

• Like Avis did to Hertz in the rental car business
  • Avis claimed they were #2
  • Claimed the rental car market only had 2 players
  • In one stroke of genius eliminated all other competitors

The Elephant in the Room...
Yup, it's 'make my day keyword' Google. Owning the industry keyword domain makes the owner 'king' of their market segment.

The elephant defines the 'pizza' box that traps the competition in a ranking or search placement.

Escape the pizza.com box by 'Thinking outside that pizza box...'

Pizza Industry Example:
This is the challenge faced in the online pizza business if a top 10 Pizza Company didn't buy pizza.com or pizza.net. All other Pizza Companies get squashed by the keyword elephant...

The best solution is purchasing 1-Pizza.com because it looks like a phone number, makes sense to humans and is a viable marketing solution for a mobile internet pizza sales website.

1-Pizza.com can hold the #2 spot on Google for pizza sales and has the potential to 'rock and roll' future mobile pizza sales.

...potential to rock and roll future mobile pizza sales!

Numbers That Work: 1-Pizza.com - Thinking Outside the Pizza.com Box - Press Release

A spunky challenge to marketing types looking to leverage their websites when the industry 'keyword' domain is owned by others. The internet is the breeding ground for innovation so this may gain traction.

Wow, this is understated: April 2008 - Pizza is Hot in Domain News

The Numbers That Work Pre-Auction Promo for the domain 1-Pizza.com on Ebay provides in depth detail.

Everyone says it, now someone is actually doing it!

"Think Outside the Pizza.com Box?"

Link: Numbers That Work: 1-Pizza.com - Press Release

FOR IMMEDIATE RELEASE

TITLE: "Thinking Outside the Pizza.com Box"

SUBTITLE: 1-Pizza.com vs. Pizza.net

Littleton, Colorado 5/01/2008

Innovative marketing yields a challenge to Domainers, the Pizza Industry and Investors with the offering of 1-Pizza.com, a 1-Dash Domain from Numbers That Work. No one should be surprised that someone came up with a solution to the short supply of usable and pronounceable dot com domain names. The fact that 1-Dash Domains look like phone numbers, gives them a built-in 'memorability hook' to mobile surfers.

 

If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!"

1-Pizza.com and Aftermarket Domain Valuation Factors

Marketing has made an intrusion into the domain industry with innovation from Numbers That Work that challenges a sector of domain values and appraisals to 'Think Outside the Pizza.com Box.' Many agree and welcome ideas that enable businesses and users to get together.

The Ebay ad (and subsequent auction) promoting 1-Pizza.com over Pizza.net (recent sale for $1.1M) may rock the boat.

1-Dash Domains offer marketing that transitions business to mobile users in an elegant and innovative way offering a solution to businesses that fail to acquire 'the prime keyword' for their market.

1-Dash Domain Value

Pure B2C Marketing
1-Dash Domains like 1-Pizza.com will be used as shortcuts to long existing domain names. With a number 1 and a hyphen, they look like phone numbers and will lead the wave to mobility before dot mobi kicks into full gear. Coincidental to our 'pizza' topic, fast food service expectations have penetrated every aspect of our lives as 'time challenged' people adopt quick and easy.

Pure Marketing
1-Pizza.com is the only domain with the potential to firmly establish itself in the #2 spot like Avis did to Hertz in the rental car business and has big upside potential with mobile surfers, teens and texters.

Get out of the Pizza.com Box
If a top 10 Pizza Company didn't get pizza.com, few options are available to competitors due to the nature of how keywords have become 'type-in' shortcuts to websites.

1-Pizza.com is a viable solution; Get it before a competitor does.

Call to Action for Domain Owners
Lots of domains were registered when Numbers That Work registered theirs. Parking and development are options but... If you own a domain that fits the 1-Dash Naming convention, new appraisal valuations await if this takes off.
 

Summation:
Dan Warner's insightful comments address domain valuations fairly and elegantly but many of his points become null as human nature enables 20 -20 hind sight and we only react to things that have already happened.

Numbers That Work has added a mobile challenge for the industry by introducing an additional valuation factor with a mobile twist.

Link: Dan Warner for DNJournal.com

Aftermarket Domain Valuation Factors: Dan Warner Details What Motivates Domain Buyers Today

By Dan Warner
COO, Fabulous.com
Consumers purchase domains for a variety of reasons. These unique motivating factors shape the value which is attributed to domains by individual buyers. It logically follows that a domain's true value can only be attributed to a specific buyer at a particular moment in time. Following is a framework of primary factors that buyers commonly attach to each domain purchase.

1-Pizza.com vs Pizza.net The Million Dollar Question

Analysis of the Ebay: 1-Pizza.com vs. Pizza.net Pre-Auction Promotion

1-Pizza.com is being promoted on Ebay in preparation for auction. With recent sales of pizza.com and pizza.net the time seems right for new ideas and a bit of innovation in the domain name industry.

1-pizza.com may send a wake-up call to old school domain valuations as we move to mobility and  people understand that users reward easy and looking like a phone number launches 1-pizza.com into the stratosphere for memorability for mobile surfers with a phone in hand. It is a world market and offering the domain on Ebay may reach domain investors in Europe or China that look to future value and aren't awe-struck by comp sales.

The internet fuels innovation and competition, having an advantage in being a short, easy to type, dot com domain leverages 1-pizza.com over pizza.net. Looking like a phone number seems more than reasonable for users to adopt as it only takes a second look to make the mobile connection.

Many feel pizza.net was over-valued when selling for $1.1M but one never knows when the name will be available again and you run the risk that a competitor will buy it. As in war, if you have it, your enemy can't use it.

Thinking outside the Pizza.com box

Pizza companies have few options if they didn't get pizza.com 

Long domains lose out to short ones so a domain name that makes sense to humans may be what Pizza Companies seek to remain competitive in Online Mobile Pizza Sales.

Investment Analysis
The advantages for 1-Pizza.com as a domain investment are very good due to 'Pizza' being in the news with strong media coverage and high domain values established with the recent sale of pizza.com for $2.6M and pizza.net selling for $1.1M.

Using 1-pizza.com defensively or as a name for a website to develop is extremely good, especially with a mobile focus which is where the industry is headed. A case can be made for finding a domain before a business name because the domain becomes the brand.

The need and competition for domains is extreme and 1-Dash Domains are one viable solution to the shortage of quality domains. 1-Dash Domains effectively double the internet for keywords. With a 1-Dash keyword domain using sound SEO and marketing, the #2 slot in search engine results can be achieved for potential desk-bound customers and getting mobile customers may even have an advantage.

If a top 10 Pizza Company didn't get pizza.com, few options are available to competitors due to the nature of how keywords have become 'type-in' shortcuts to websites. 1-Pizza.com is the only domain with the potential to firmly establish itself in the #2 spot like Avis did to Hertz in the rental car business and has big upside potential with mobile surfers, teens and texters.

• 1-Pizza.com is the only domain that can arguably compete with Pizza.com or Pizza.net
• It's the only competitor for type-in or direct navigation traffic
• 1-Pizza.com has potential as a shortcut to an existing website
• 1-Pizza.com is a defensive 'must buy' for existing pizza companies to deny competitors access to the market

Innovation and Marketing Lessons

1. The internet has taught us that if you don't get the best domain name you lose.
2. If you reward users with 'easy', they will reward you with sales.
3. Secure a domain name before naming a business.
4. Avis secured the #2 marketing position and defined the auto rental market as a field of 2
   1. 1-Pizza.com effectively does the same for the online pizza ordering business because of the association to phone numbers.
   2. pizza.net has defensive value
   3. The .net extension makes pizza.net invisible

Ebay and Common Sense Marketing
The pitch for 1-Pizza.com is on Ebay, the World's Largest Mall because it will reach the appropriate audience; entrepreneurs and investors that use common sense to evaluate products and marketing pitches to invest in 'good deals'. 1-Pizza.com is ahead of the value curve with domain appraisers but common sense should show investors or pizza companies the value of domains with a built-in association to mobility. Buy it when you can and before a competitor latches on to it.

From an outside view into domaining like that of Ebay Entrepeneurs, the value of the internet's real estate won't be blurred by pay per click and nonsensical domain names users hate and can't remember. Evaluating future value and potential for appreciation

It is time to: 'Think Outside The Pizza.com Box'

The Future is Mobile
Regardless the market for 1-pizza.com should only interest the top 20 pizza companies in a Google Search for Pizza and a few investors, 1-Pizza.com targets the future with a new idea for reaching mobile users because of the built-in association to phone numbers. It works for other keywords too as Numbers That Work has been promoting over the last couple of months.

This transition to mobile has an agent with 1-Pizza.com. Businesses can leverage the mobility factor of domains that look like phone numbers as unique, innovative and cool.

Domain Investors are thinking keywords, past sales and pay per click and are stuck there. The 'marketing hooks' are obvious if one is looking.

Investment Strategy
1-Pizza.com is a recommended buy at $1.4M to $2.6M for existing online pizza companies or investors that can think outside the pizza.com box...

1-Pizza.com has potential to be the best Future Mobile Domain Period.

The Million Dollar question remains?
   Is 1-Pizza.com worth more than Pizza.net?
   If one has the ability to think outside the Pizza.com box the answer has to be yes!!

Appraisal and Marketing Analysis for 1-Pizza.com:

• 1-pizza.com looks like a phone number because of the number 1 and a hyphen
  • That spells 'mobile' in any marketing language
  • Shortest remaining pizza domain that makes sense to a human.
•   Best competition for Pizza.com or Pizza.net
  •   Short, easy to remember and type, 7 Characters

Market Trends
  Pizza is hot in domain news - April 2008

• pizza.com sold for $2.6M
• pizza.net sold for $1.1M
• 1-Pizza.com has potential as a Mobile Marketing Homerun

1-Pizza.com Industry Factors

•   1-Pizza.com has a .com extension
  • Loads automatically in a browser if only 1-pizza is typed
•    Contains a hyphen – some say ok, some not
•    Pizza is ‘the’ industry keyword
  •    Short 7 Character domain name
  • Easy to remember and type
• Shortest remaining pizza domain that makes sense to a human
  • Best competition for Pizza.com or Pizza.net
  • Most likely 1-pizza.com is the only domain that can compete for online pizza sales as we move to a mobile society

Other qualitative industry factors for 1-Pizza.com

• Shorter than 18 of the domains in the top Google Results for the word pizza
  • only pizza.com and pizza.net are shorter
  • With development and marketing 1-Pizza.com beats pizza.net
• 1-Pizza.com is shorter than 99% of all domains containing the word ‘pizza’
  • also shorter than 99% of domains containing the word pizza that are for sale on GoDaddy, Ebay, Sedo or any other domain auction sites
• Competition for a good domain name is brutal
  • few domains remain that make sense to humans
• The dot com stampede is now the dot com crush
  • keyword defensive domains are taken to deny competitors access to the market
• World Market Values for Domains with Hyphens is Greater than in the USA
  • Europe (specifically Germany)
  • China values numbers in domain more than any other country

Abstract Industry Factors for 1-Pizza.com

• 1-pizza.com looks like a phone number and that spells ‘mobile’ in any marketing language.
  • Memorability factor because of phone number association
  •      Unique, innovative, catchy
  •      Hello, it looks like a phone number!
• Of the domains for sale, 1-pIzza.com is the only one that makes sense to a human!
  • 1-Pizza.com is the only dot com pizza domain with a 'true' mobile connection
• Contains a hyphen which makes it look like a phone number
  • Industry Opinion remains divided, some place reduced value on domains with a hyphen
  • some say it doesn't matter (no thinks phone number yet)
• No one has seriously made the case for domains associated to phone numbers with a 1- (1 and a dash or hyphen)
  • Undeniable mobile connection

Links:
Please see our ad or auction on Ebay to bid on 1-Pizza.com 
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=260234950566

Further Analysis at Numbers That Work
http://www.numbersthatwork.com/

1-Dash Domains
http://www.numbersthatwork.com/1dash

Pizza.com has Competition

Update April 2009:
1-Pizza.com has been re-branded as a Crossover Business Name which features integrated marketing for web, phone and branding. The name says, "Call us. We answer the phone." 

Crossover names work great in phone lists too! As traditional phone books transition to the web, crossover marketing will stretch marketing budgets.

Original Article:

New pizza.com owner shivers...
    Ha, ha that's funny!

Hello; 74992 spells 'Pizza' on a phone keypad.

• Everyone made the connection between I (heart) NY and love
• We all get the phone number spells a word for what you are selling

Pizza.com Owner Shivers

The owner of Pizza.com hasn't even been revealed yet and has 4 domain name competitors that will impact mobile pizza sales if these pizza domains are purchased by the right competitor.

Defensive registration or let a competitor buy these direct navigation, common sense, user friendly, mobile centric, novel, short, easy to type and remember domain names?

1-Pizza.com
1-Pizza.mobi
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

Hello! All of these domains have marketing 'BLING' and make sense to consumers.
Every one of these 1-Dash domains is shorter than the companies names listed in our search for pizza and shorter than most of the domains listed for sale at TDNAM containing the word pizza.

All the domains are easy to remember.

Marketing Solution Hidden in Plain Sight!!
What's so hard about 1-74992.com that spells 'Pizza' and looks like a phone number?

Internet Shortcuts
A Domain Alias with domain forwarding is the internet version of a Shortcut for websites and in the case of 1-Pizza.com and his pal 1-Pizza.mobi they 'point' to our domains of interest page.

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

Mobile Pizza Sale Competition Bake off
Competition is brewing for mobile pizza sales and it starts right here with these 4 domains. A new website doesn't need to be developed, just inquire about our auction on Ebay for our 4 pizza domains that hold the marketing key to mobile pizza sales and forward them to your existing website with your current pizza ordering system.

Easy as pizza pie!

Pizza.net will reach for the #2 Marketing Slot to Pizza.com: Like Avis vs Hertz

Pizza.net goes for the #2 Marketing Slot
In Avis vs Hertz, Avis effectively told the world there were 2 car rental companies to choose from, consumers bought in for a while and all the rest of the car rental companies had to battle it out with the market tailings.

Defensive Domain Registrations - Addressing the Competition?
If the currently anonymous buyers of pizza.com buy pizza.net they will have effectively blocked some of their competition for hungry desk bound surfers. Ok, that addresses a lot of the obvious competition but there's more.

Thinking Outside the "Pizza Box"

Catastrophic Oversight
Every business endeavor should include a review for catastrophic oversight. Overlooking key information from any source can lead to failure. As desk bound surfers go mobile there is a disconnect to bookmarks and thinking.

"Sorry, I just can't remember that long nasty to type website..."
    MamaCiancibelliHotSpicyPizzeria.com => right!

Maybe one of these 5 companies bought Pizza.com
The buyer of pizza.com has not been revealed yet so maybe it's one of the Top 5 Pizza Companies listed on the 1st page of results using Google:

• Pizza Hut
• Pappa John's
• Domino's
• Giordano's
• Round Table Pizza

    So the other pizza companies will give up?
        Ya, right. So what can they do?

Mobile Pizza Marketing Oversight
The entire pizza industry has overlooked mobile pizza marketing by a new innovative domain naming convention called 1-Dash.

There are 4 domain names that specifically, un-equivocally target mobile pizza sales.

They are 1-Dash Domains and Look Like Phone Numbers

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

It's So Obvious a Sixth Grader Can See it
Every one of these 1-Dash domains is shorter than the companies names listed in our search for pizza and shorter than most of the domains listed for sale at TDNAM containing the word pizza.

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

Hello! All of these domains have marketing 'BLING' and make sense to consumers.
All the domains are short and easy to remember.

Marketing Solution Hidden in Plain Sight!!
The domain industry hasn't noticed Numbers That Work either (1-Dash Domains parent company) but consumers will; they can't help it. Once 1-Dash is explained (1-Dash puts a 1- in a domain name to make it look like a phone number) the association to a phone number and mobility can't be ignored; especially with a phone in hand.

Pizza.com - Direct Navigation
Pizza.com is one of the best examples of Direct Navigation for marketing to desktop surfers available. The $2.6M sale is breath-taking.

Pizza.net - Defensive Registration
Pizza.net has a bid of $500k with 3 days to go at TDNAM. Currently there are 326 domains for sale with the word 'pizza' in them. Most are long and nonsensical, aimed at attracting key-word searches and at last check, no bids were evident.

Marylander gets big slice of Web pie - Pizza.com Sale for $2.6M

Link: baltimoresun.com

Maryland tech entrepreneur auctions domain name pizza.com for millions
By Tricia Bishop | Sun reporter | 2:48 PM EDT, April 3, 2008

Fourteen years ago, Chris Clark shelled out 20 bucks to register the domain name "pizza.com." This afternoon, he sold it for $2.6 million.

"It's crazy, it's just crazy," he said somewhat giddily yesterday
morning from his home in North Potomac. By then, a week's worth of
anonymous bidding at an online auction site had pushed the price to
today's high. The auction closed at 2 p.m. today.

Pizza.com sold for $2.6 million - 1-Pizza.com May Follow

Wow! Competition in the Pizza market will get interesting soon.

Domain names with hyphens can be of great value if the intention is to associate the domain to phone numbers and market to mobile surfers. A 1-Dash domain (beginning with the number one followed by a hyphen) mimics a phone number for direct navigation that will prompt mobile surfers to connect.

Very Cool! Domains with hyphens can have great purpose and value in marketing.

1-pizza.com is a bargain and a direct competitor to pizza.com as we move to mobility because it looks like a phone number. It may be offered at a later date.

Numbers That Work has the following Pizza domains that use direct navigation to target Mobile Pizza Sales.

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

Link: Domaining.com

Pizza.com sold for $2.6 million

Today Sedo successfully brokered the sale of Pizza.com

for $2.6 million. I do not yet know who the buyer is, but I hope that
it is an end user, because that is what our industry needs most: more
corporate buyers.

Pizza.com has great value for big companies such as Pizza Hut:
It is a generic domain with inarguably lots of type-in traffic and
branding and marketing potential (it would make a great URL in TV ads).

By the way, inspired by this domain’s sale price Pizza.info has now been put up for sale at Sedo as well. Bidding is currently at $1,050.

Pizza.info now up on the block at Sedo

Sounds awesome. Before pizza.com was at auction on SEDO, they had a price of $1,000,000 on the pizza.com website that included the website. Good for them!

1-pizza.com is a bargain and a direct competitor as we move to mobility because it looks like a phone number.

Numbers That Work has the following domains of interest that use direct navigation to target Mobile Pizza Sales 

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

Link: Domaining.com

Pizza.info now up on the block at Sedo
Archived in the category: Domain News                      

After Pizza.com just sold at Sedo for $2,605,000 usd. the owner of Pizza.info must of got excited. Since the reserve was met already at $1,050 usd I hope they do not expect anything over 4 figures let alone 6 figures. It will be interesting to see the ending price, since we know what the .com (king) just sold for.

It will also be interesting to see if Pizza.com gets Paid For, because I have had several domains that I accepted an offer and sent the domain to auction, which have never been paid for. Sedo is really bad with this and it seems like a problem they do not pay much attention to.

Trade in web names worth millions - Common words valued like gold

This is a well written article and except for the bottom following out of domain 'parking' revenues spot on. Common words have become the 'real estate' of the internet and competition will find the best way to market to buyers.

Our 'real estate' has become common word domains that look like phone numbers, very interesting to investors interested in reaching mobile people.

Word futures...

Link: Technology | The Observer.

Speculators are the latest breed of dotcom entrepreneur, buying up website domain
names - and making their fortune by dealing in them

David Smith, technology correspondent The Observer Sunday March 16 2008

About this article

 

This article appeared in the Observer on Sunday March 16 2008  on p14 of the News section. It was last updated at 11:15 on March 17 2008.

Neil Stanley goes to bed each night knowing he will wake up a little richer. All over the world, the clicks of computer mice are depositing a few more pounds into his account. His
secret is that he was smart enough to ask: what's in a name?

Stanley is a trader in domain names, the addresses of websites which commonly follow 'www' and end with '.com' or '.co.uk'. Once a banker at Goldman Sachs, he now has a different portfolio of lucrative investments including bridalfashion.co.uk, onlinecareers.co.uk, schoolguide.co.uk, sendingflowers.co.uk and impotency.co.uk.

He is one of a growing band of cyber-speculators able to make a living from buying and selling domain names at a substantial profit. No effort or expertise in building websites is required. Instead, a PC with broadband connectivity and an eye for a popular generic domain is enough to draw traffic and unlock a fortune. Recently Stanley was involved in a deal which registered a domain name for almost nothing and sold it for $40,000 a few weeks later.

'It's amazing how many people go to the address bar and type in a generic name instead of going to Google,' said the 44-year-old from Bath. 'If you've got mortgages.co.uk, you've got a licence to print money. It's an industry in its infancy and there's a bit of a gold rush on at the moment. It's amazing that the UK hasn't really woken up to it yet.

'The analogy is real estate. The internet got invented and all the land is being bought up. In 10 years' time any word you can think of will be taken: all the real estate will be gone. If one day someone wants to build a skyscraper on it, you've made a fortune.'

Rick Schwartz: FORGET what you THINK you know

The converse of their premise is also true:

and every dot mobi (mobile domain) is also a dotCOM domain

"For mobile enter here - for PC there." This is when we realized it goes both ways: Every dotCOM domain is a mobile domain and every dot mobi (mobile domain) is also a dotCOM domain.

1-Dash Domains as Forwarders
1-Dash Domains make excellent domain pointers to existing websites, the idea being a shorter domain is easier to type and remember. Especially if it looks like a phone number!

True Direct Navigation because users associate 1-Dash Domains to phone numbers and will remember your site.

Example: (and the 4 Pizza Domains will be for sale soon on Ebay )
If you can't afford $1,000,000 for pizza.com maybe these will work for you:

1-Pizza.com   
1-Pizza.mobi  
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

Link: The Frager Factor

Rick Schwartz: FORGET what you THINK you know “Here it is, the perfect site: Enter Here.” "But that was before ppc." So now it will be the perfect site again. In tribute: Rick Schwartz is an extraordinary human being. With A big heart he is a generous man who was a source of great strength and inspiration for me- who was a beacon to keep me believing, pushing against hostile odds.

"For mobile enter here- for PC there."

This is when also I realized that every dotCOM domain is also a mobile domain.

Tiny but Mighty Search Prototype Launch - Mobile

Great, working examples for creative usage of 1-Dash Domains as domain pointers, aliases and masking to forward domains people can remember to the nasty domains humans find cumbersome.

Cumbersome like Google Mobile's URL for mobile access:  http://www.google.com/mobile/

Who wants to type all that... 1-Dash Domains make it easier for surfers to find you and remember your website because our domains look like phone numbers.

Numbers That Work has launched a CSE (Custom Search Engine) that is loaded by any of the four search domains they are offering for sale in their search group 

The Tiny but Mighty Search Portal is the target of 4 Domains:
1-Ask.com
1-Ask.mobi   
1-275.com (275 spells Ask on a phone keypad)
1-275.mobi   

Google:
Google used 466453.com as an alias to Google.com which validates the creative works they aspire to.

Numbers That Work is taking numbers in domains a step further by marketing to mobile surfers by associating domains to phone numbers.

Prime Numbers That Work example:
    1-Pizza.com
    1-Pizza.mobi
    1-74992.com
    1-74992.mobi  (74992 spells Pizza on a phone keypad)

    The 1- mimics a phone number so it’s a great memory trigger for people using a phone to connect to the web.

1-Dash Domain Direct Navigation

The 1-Dash Domain Direct Navigation for users system is so simple it's been hidden like 466453.com was hidden by Google.

Link: 1-Ask - Tiny but Mighty Search Prototype Launch

A mini search site that's easy to remember because the domain name looks like a phone number.

1-Ask.com is a 1-Dash Domain from Numbers That Works and part of the 'Search Engine' Group of domains of interest .

Custom search for mobile surfers. CSE, 1-Ask.com, 1-ask.mobi, 1-275.com & 1-275.mobi look like phone numbers. 275 spells 'ask' on a phone keypad

Our 1-Ask Mobile Search Sites and Directories
1-Ask.com   
1-275.com (Ask on a phone keypad) 

1-Ask.mobi    A mobile search site and directory
1-275.mobi    Mobile CSE

Google Owns About 10000 Domain Names - 466453.com

Many articles mention 500 Domains owned by Google; looks like that number is low.

Of the 10,000 the best is 466453.com because 466543 spells 'Google' on a phone keypad. Of course it's best because its a Number That Works! as we explain here:

Understating 10000 Domain Names Owned by Google:

The WhoIs record from Domain Tools Registrant Search:

"Google Inc." owns about 9,623 other domains

 The Future Mobile Search Market

Search Domains with direct navigation for Search
18 Domains formatted like phone numbers For Sale.
Word           1-Dash.com    1-Dash.mobi    1-Dial.com    1-Dial.mobi
Seek            1-seek.com     1-seek.mobi    1-7335.com    1-7335.mobi
Find                                  1-find.mobi    1-3463.com    1-3463.mobi
Ask              1-ask.com      1-ask.mobi     1-275.com      1-275.mobi
Help                                  1-help.mobi    1-4357.com    1-4357.mobi
NFO (info)    1-nfo.com      1-nfo.mobi     1-636.com      1-636.mobi
Note: NFO is a 'geek' shortcut for info.

 

More Future Mobile Industries For Sale
Several future mobile markets can be owned by buying 1-Dash Domains, the domains mobile people can't forget.

Link: 466453.com - 466453

Whois Record for 466453.com ( 466453 )
Registrant:

        Google Inc.
        (DOM-258840)
        1600 Amphitheatre Parkway Mountain View
        CA         94043 US

Domain Suggestions - Why 1-Vegas.mobi Rocks!

Good Tool; Nonsense Results for Humans => Huh???
Since all the 'good' domain names have been snatched up already, people resort to using online tools like the excellent 'Domain Suggestion' Tool from Domain Tools.com for name suggestions. It saves time but feeds the digital noise of the internet.

Isn't it time we market to humans instead of the Goog Machine?

Frustration mounts from users as we are over-whelmed by options leading to nowhere. It is fueled by the Goog machine...

We are currently evaluating 1-vegas.mobi
(vegas.mobi just sold for $18,000)

1-vegas.mobi may be part of our Gambling Domains Offering we're prepping for an auction at Ebay. 

1-Vegas.mobi will be Auctioned -- on Ebay Soon

Why 1-Vegas.mobi is such a special domain...

• 1-Vegas.mobi looks like a phone number (a 1-Dash Domain)
• it's memorable to mobile surfers
• it's a GEO domain (geographic name) with the obvious tie to the city of Las Vegas
• When 1-Vegas.mobi was listed at TDNAM (GoDaddy Auctions) of 3000 containing the word 'Vegas' it was in the top 1% of the shortest domains offered for sale.
• 1-Vegas.mobi  speaks Mobile, Mobile, Mobile...

1-Vegas.mobi is a short domain and easy to type and remember. (much shorter than the results offered by an online domain suggestion tool)

1-Vegas.mobi Listing Info:
Miss out on Vegas.mobi? Maybe 1-Vegas.mobi will work for you. 1-Vegas.mobi is a 1-Dash Domain because it looks like a phone number, has direct navigation for targeting mobile surfers and has more marketing value than a PPC keyword domain. Info: 1-Dash.com

Link: Domain Suggestions.

Finding the right domain name

With more then 46 Million active dot com domain names registered, it becomes even harder to find a good domain name that matches a product, service, or website concept that is not already taken.

We can help!  Our powerful name-spinning technology can suggest up to 100 domain names using our proprietary semantic domain name technology.

Our Domain Suggestion Test using the word 'Vegas'
Judge for yourself:

• Combinations of common words before and after our "keyword' "Vegas" were offered
• The shortest suggestion was 9 characters
• Many were non-sense
• Lots were typos

...isn't it time we market to humans instead of PPC(pay per click)?

Check out some of the other domains we like: 1-Dash Domains from Numbers That Work

1-Dash direct navigation domains are interesting! Your customers will remember you for it!!

Common words like 'Pizza' become 1-Pizza.com and look like a phone numbers.
If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"

Domain Pointers and Aliases - Direct Navigation Exemplified

Long domain names hinder users

• Hard to remember
• Too long to type
• Naming doesn't make sense

Google Mobile at http://www.google.com/mobile/ is an example of a long nasty URL that really sends a message to mobile surfers that the site is an after-thought,

"Oh, by the way. We have a mobile website for you but the best we can do is add it on to our current domain name. Happy typing!"

With the competition for search results, search providers will catch on to this eventually. Maybe someone that reads this can give them a head's up? We're positive the domains we have for sale in our Search Group of domains made up of common words people think about when searching, will not be sold for anywhere close to $44 million...

Numbers That Work has the solution!

Implement a Domain Alias (Search Company)
Using our domains with the common search term: Ask             
1-ask.com      
1-ask.mobi    
1-275.com     (275 spells Ask on a phone keypad) (Cool huh?)
1-275.mobi

Google Example:

Point 1-ask.com and 1-275.com   to: http://www.google.com

and

Point 1-ask.mobi and 1-275.mobi to: http://www.google.com/mobile/

Why a Domain Alias?
Multiple domains can be used to 'point' to a companies main website.
This is done by setting the domain nameservers or by forwarding a domain.

Alias Defined:
After a domain is setup to 'point' somewhere, it is referred to as an alias.

Domain Pointer Examples:

Numbers That Work
numbersthatwork.com points to http://numbersthatwork.typepad.com
1-Dash.com points to http://numbersthatwork.typepad.com/1dash

PC Magazine
How PC Magazine uses a Domain Pointer or Alias

pcmag.com points to http://www.pcmag.com/
and
pcmagazine.com/ also points to http://www.pcmag.com/

Domains that look like phone numbers become Direct Navigation Domains
Marketing to web surfers can be accomplished with Direct Navigation Domains from Numbers That Work. Just by adding a 1- (1 dash) to the beginning of domain name it 'looks' like a phone number!! This provides a unique 'memory hook' for people on mobile devices.

Wow, I can remember that!

We have several common word domains of interest formatted like phone numbers.
Our domains are short and easy to remember.

Domains for Sale
Complete List of Domains we like
1-Dash Domains of interest by Group

Search Industry Portfolio - Will be offered soon on Ebay
We would look at 1-Dial and 1-Dash domains using relevant keywords as a way to capture the mobile 'Search market'...

These domains are short and easy to remember with a 'killer' memorability hook to mobile users.

Common words relating to the Search Industry - Domains formatted like phone numbers.
Word           1-Dash.com    1-Dash.mobi    1-Dial.com    1-Dial.mobi
Seek            1-seek.com     1-seek.mobi    1-7335.com    1-7335.mobi
Find                                  1-find.mobi    1-3463.com    1-3463.mobi
Ask              1-ask.com      1-ask.mobi     1-275.com      1-275.mobi
Help                                  1-help.mobi    1-4357.com    1-4357.mobi
NFO (info)    1-nfo.com      1-nfo.mobi     1-636.com      1-636.mobi
Note: NFO is a 'geek' shortcut for info.

 

Tags: Domain, Pointer,Alias, Marketing, Sales
Direct Navigation Domains

Analysis - Search Industry Keyword Domains of Interest

Search Industry

Far be it for us to offer advice to industry experts but before we spent $44 million dollars to acquire a search company like Yahoo, we would look at 1-Dial and 1-Dash domains using relevant keywords to capture the mobile 'Search market'...

Industry Analysis:
These Domains using Common Keywords Relating to the Search Industry are being evaluated now:
Details here:
 

Search Industry Keywords formatted as 1-Dash and 1-Dial Domains
Word           1-Dash.com    1-Dash.mobi    1-Dial.com    1-Dial.mobi
Seek            1-seek.com     1-seek.mobi    1-7335.com    1-7335.mobi
Find             1-find.com      1-find.mobi    1-3463.com    1-3463.mobi
Ask              1-ask.com      1-ask.mobi     1-275.com      1-275.mobi
Help             1-help.com     1-help.mobi    1-4357.com    1-4357.mobi
NFO (info)    1-nfo.com      1-nfo.mobi     1-636.com      1-636.mobi
Red text: Old school targets desk bound surfers only.
NFO is a 'geek' shortcut for info.

1-Dash and 1-Dial Domains cross domain extensions to mobile users because they look like phone numbers.

Note: If you are just joining us, the numbers in this analysis translate to the word 'as 'spelled' on a phone keypad.

2265 spells Bank and the 1- mimics a phone number, etc.

See 'Numbers That Work' for an Executive Summary of the 1-Dial and 1-Dash naming conventions.

Industry Analysis:
These Domains using Common Keywords Relating to the Search Industry are being evaluated now:
Details here:
 

Search Industry Keywords formatted as 1-Dash and 1-Dial Domains
Word           1-Dash.com    1-Dash.mobi    1-Dial.com    1-Dial.mobi
Seek            1-seek.com     1-seek.mobi    1-7335.com    1-7335.mobi
Find             1-find.com      1-find.mobi    1-3463.com    1-3463.mobi
Ask              1-ask.com      1-ask.mobi     1-275.com      1-275.mobi
Help             1-help.com     1-help.mobi    1-4357.com    1-4357.mobi
NFO (info)    1-nfo.com      1-nfo.mobi     1-636.com      1-636.mobi
Red text: Old school targets desk bound surfers only.
NFO is a 'geek' shortcut for info.

1-Dash and 1-Dial Domains cross domain extensions to mobile users because they look like phone numbers.

Note: If you are just joining us, the numbers in this analysis translate to the word 'as 'spelled' on a phone keypad.

2265 spells Bank and the 1- mimics a phone number, etc.

See 'Numbers That Work' for an Executive Summary of the 1-Dial and 1-Dash naming conventions.

Mobile Search and Advertising Leader

Shift in Mobile Search From Downloadable Content to Mobile Web

Ok, mobile search is relevant; making it easy with 1-Dash and 1-Dial Domains from Numbers That Work makes sense. Getting search providers to adopt direct navigation will follow soon.

Direct Navigation Domains of interest here:
Search Industry Mobile Analysis Here:

Link: Medio™ - Mobile Search and Advertising Leader.

Medio Systems Research Panel 2H07 Tracks Shift in Mobile Search From Downloadable Content to Mobile Web

Emerging trend fuels positive growth in mobile search adoption

Mobile World Congress, Barcelona, Spain - Feb 11, 2008

Today at Mobile World Congress, Medio Systems, Inc., the leading provider of mobile search and advertising solutions, announced that its 2H07 research demonstrates the emerging use of mobile search to find information from the Mobile Web. Medio’s research illustrates the evolution of mobile search away from downloadable content towards information on the Mobile Internet. As a result of this growing use of Mobile Web search from the handset, Medio is also tracking a healthy adoption of mobile search among users as well as the predominance of certain ad-related functions that are well-suited to the mobile interface.

The majority of mobile search queries have traditionally been performed in relation to downloading mobile content. Information from Medio Systems’ research suggests that downloadable content is still the most popular query type in mobile search, but that the prevalence of this type of search has shrunk by just over 10% to 60% of all searches since July 2007. This finding corresponds with the associated growth in the Web/WAP category which has seen the greatest usage increase of 43% in the same period.

.CA Geo Domains may be a Liability to hold but 1-Vegas.mobi is available

1-Vegas.mobi - a GEO; 1-Dash direct navigation domain for Las Vegas is listed for $10,000. It's for sale at TDNAM

Did you miss out on acquiring Vegas.mobi at TRAFFIC West?

Then maybe 1-Vegas.mobi will work for you.

1-Vegas.mobi is a 1-Dash Domain because it looks like a phone number, has direct navigation for targeting mobile surfers and has more marketing value than a PPC keyword domain.

Domain Name: 1-VEGAS.MOBI

Description:      
Miss out on Vegas.mobi? Maybe 1-Vegas.mobi will work for you.
1-Vegas.mobi is a 1-Dash Domain because it looks like a phone number,
has direct navigation for targeting mobile surfers
and has more marketing value than a PPC keyword domain.

Info: 1-Dash.com
End Time:     06/05/2008 11:30 AM (PDT)
Sale Type:     Offer/Counter Offer
Category(s):     Places - Cities

Link: Domain Name News

.CA Geo Domains may be a Liability to hold

Filed under: Litigation, Registries — Jeff Behrendt at 7:55 am on Thursday, March 13, 2008 

When the .ca registry was set up, the names of all Canadian municipalities were reserved and could not be registered.  However, enterprising domainers often registered geo domains that were two-word combinations, which included the city name.  These domains may now be open to be taken away by the municipalities, following the recent decision about the domain NiagaraRegion.ca.

The Regional Municipality of Niagara had the domain Niagara.on.ca reserved for them.  John Vail, a real estate agent in nearby Oakville, registered the domain NiagaraRegion.ca and redirected this domain to his real estate agency website.

The municipality contacted Mr Vail to see if he would be willing to sell the domain to them.  He indicated an interest, but failed to respond when they only offered the meager sum of $500 Canadian.

As a result, the municipality filed a complaint under the Canadian Domain Name Dispute Resolution Policy (the equivalent of the UDRP for .ca domains).  Unfortunately, Mr Vail never responded, so we do not have his side of the story.

The panel found for the municipality and ordered that NiagaraRegion.ca be transferred to the municipality.

Direct navigation - defined by Wikipedia and Numbers That Work

'Numbers That Work' nailed direct navigation with 1-Dash and 1-Dial Domains.

Wikipedia could add 1-Dash and 1-Dial Domains to their definition of direct navigation because from a marketing standpoint, it precedes typing by placing the link in the surfer's head.

Marketing doesn't get any better than that and after all, they defined direct navigation as a loosely defined term...

Link: Numbers That Work

The Fable Of Front Running: ICANN Says ‘No Evidence’ But Network Solutions Is Sued In Class Action

It would help the domaining industry if every domain registration company published their policies  about domain front running.

Link: The Fable Of Front Running: ICANN Says ‘No Evidence’ But Network Solutions Is Sued In Class Action Domain Name News

Filed under: ICANN — David Goldstein at 9:45 am on Thursday, March 13, 2008

by Matthew Hall and Tyrilly Bolton
In November, we wrote that the Security and Stability Advisory Committee (SSAC) of the Internet Corporation for Assigned Names and Numbers (ICANN) which administers domain names, had launched a probe into the practice “front running”. Front running involves monitoring checks of a domain name’s availability and then registering that domain name address yourself so you can sell it to another party (usually the party checking for availability) at a profit.

Despite concerns in October last year, ICANN’s new report now says it has insufficient information to conclude that any party has engaged in front running. To this end, the SSAC says that of the 1.4 billion attempts to register domains, only 3.3 million were satisfied, suggesting that, on average, 333 attempts are made to register a domain name for every fulfilled domain registration.

A copy of the SSAC’s report can be found here.

1-Dash Domains of Interest: Future Search Revenues will be in $Trillians

Future Search Revenues will be in $Trillians
Link: 1-Dash Domains of Interest 

The battlelines are being drawn for the domain names that provide the entry points to search engine websites. Domain resale value is obvious with the recent sale (February 2008) of SearchEngines.com for $92,500

18 Search Domains Offered in a Group
1-Dash has an un-precendented portfolio of 18 domains to be offered as a group on Ebay. All leverage keywords relevant to 'search' and these domains do not need an owner's manual.

 

Besides who wants to type "SearchEngines.com" or "http://www.google.com/mobile/" ?
 

Because 1-Dash domains look like phone numbers, it's an obvious connection to mobile surfers.

Google Adsense:

Contact us  Please use our online email form

Instant Mobile Search Sites to Emerge

Domain names become the brand of Internet businesses so startups look for relevant domain names to develop and established internet companies scan the horizon to register or acquire 'defensive' domain names.  As imaginations bring forth new ways to reach customers, diligence is required to stay ahead of competitors because if you own it, they can't.

Since Google released (CSE) Custom Search Engines, private search companies are on the rise. (if you own one and would like to show it off, please feel free to comment on this post)

Direct Navigation for Mobile Surfers
1-Dash Domains is set to begin auctioning their 'Search Domain' (analysis) portfolio later this spring on Ebay. Private negotiations are open now. The 1-Dial Domains using numbers converted from a phone keypad are emerging as a unique, direct navigation way to connect with users.

Search Industry Domains using Keywords relevent to Mobile Users
Before we spent $44 million dollars to acquire a search company like Yahoo, we would look at 1-Dial and 1-Dash domains using relevant keywords to capture the mobile 'Search market'...

Common words relating to the Search Industry - Domains formatted like phone numbers.
Word           1-Dash.com    1-Dash.mobi    1-Dial.com    1-Dial.mobi
Seek            1-seek.com     1-seek.mobi    1-7335.com    1-7335.mobi
Find                                  1-find.mobi    1-3463.com    1-3463.mobi
Ask              1-ask.com      1-ask.mobi     1-275.com      1-275.mobi
Help                                  1-help.mobi    1-4357.com    1-4357.mobi
NFO (info)    1-nfo.com      1-nfo.mobi     1-636.com      1-636.mobi
Note: NFO is a 'geek' shortcut for info.

  The complete list of domains of interest 1-Dash domains is here.

Super Charge Mobile Sales With Direct Navigation

Super Tuesday, Super Bowl Parades and Super Charging Dot Mobi Sales with Marketing and Investor News

Hello and Welcome to our super dot mobi domain kickoff!

DOT MOBI INVESTOR HQ
Our mission is to define the 'The Definitive' direct navigation connection to mobile surfers available by adopting the naming conventions presented at 'Numbers That Work.' The primary concept is to associate domain names with phone numbers so mobile users know they are for their use, the domains are unforgettable .

We will discuss the inherent advantages of beginning sales and marketing through direct navigation using the 'Numbers That Work' naming conventions outlined below.

• 1-Dash Domains - use Words
  • 1-Pizza.com (Pizza)
• 1-Dial Domains - use Numbers
  • 1-76992.com (Pizza)
• KeyPad Golf - Converts text to the numbers on a phone keypad

Super Charged Dot Mobi Domain Names lead to connections to your mobile customers and sales opportunities!

1-Vegas.mobi is for Sale at TDNAM- $10,000

=> Vegas.mobi sold for $20,000

COMPARE TO 1-Vegas.mobi  Asking Price $10,000

Our suggestion is that if you missed out on some of the domains that were auctioned at TRAFFIC, maybe 1-Vegas.mobi would work for you...

If Vegas.mobi sold for $20,000...
...wouldn't 1-Vegas.mobi work just as well or better???

• 1-Vegas.mobi looks like a phone number!
• 1-Vegas.mobi will appeal to mobile surfers
• 1-Vegas.mobi has what is referred to as 'Direct navigation'
• 1-Vegas.mobi is Cool
  
  • It's memorable
  • If you missed out on vegas.mobi, you just re-gained a step on your competition

1-Dash and 1-Dial Domains

1-Dash and 1-Dial Domains cross domain extensions to mobile users because they look like phone numbers.

Domains with "Marketing Bling"

With built in direct navigation and marketing 'bling', 1-Dash and 1-Dial domains may make sense.

• 1-Dash Domains look like phone numbers
• With forwarding they can lead to any site you wish

There's more than one way to reach mobile surfers!!

1-Vegas.mobi is now listed for sale on TDNAM:
March 5, 2008

TDNAM  Auction Details

                                                

1-VEGAS.MOBI

Miss out on Vegas.mobi? Maybe 1-Vegas.mobi will work for you. 1-Vegas.mobi is a 1-Dash Domain because it looks like a phone number, has direct navigation for targeting mobile surfers and has more marketing value than a PPC keyword domain. Info: 1-Dash.com

06/05/2008 10:30 AM (PST)

Offer/Counter Offer

Places - Cities

Website: No

Link: Dot .CA Domain Name News:

Top domain sales at Traffic Las Vegas

Posted by Admin 2/21/2008
The big Traffic domain show is being held this week in Las Vegas. Yesterday they held a live domain auction, for interest here are some of the top sales from that auction with prices in US dollars.

Vegas.mobi 20,000
skiresorts.com 850,000
SearchEngines.com 92,500

Valuing capital domains - Part 1

We're excited to see how Whizzbang develops this article and whether or not consideration is given to domains that look like phone numbers; since 1-Dash and 1-Dial Domains are our favorite topic.

Link: Whizzbang's Blog | Valuing capital domains - Part 1

Valuing capital domains - Part 1

Written by Whizzbang

Thursday, 14 February 2008

Over this past week I've made a significant foray into valuing non-traffic domain names that have value as stock items. It's been an interesting process working out a series of metrics that will assist in creating a reasonable valuation algorithm. Initially I found the experience akin to staring at a blue sky and guessing. There had to be a better way. Many, many people have asked me to value non-traffic domains and I've always found it quite difficult. More often than not I would answer fairly glibly that their value is precisely what a person is willing to pay. That statement may be true but it really doesn't help a person trying to establish a value pre-sale. The obvious solution is to have your domain listed for sale in one of the many auctions but the question still arises as to what sort of reserve you should set. Being the analytical guy that I am I decided to begin a journey down this road and try to establish some sort of logical valuation system that went beyond my "gut reaction". So as you read this article and the following series of articles realize that this is as much a journey as an event. Ideally, this is what blogging is all about! Where do we start? How about at the very beginning? Is the domain a com, net, org, ccTLD or even mobi or biz? All of these factors impact the valuation of the domain for a number of reasons. The first is that dotcom domains typically receive overflow traffic from all of the other domain extensions. The second point is that most buyers are from the US market and typically have a strong focus only on dotcom domains. I'm not entirely sure why this is the case. Maybe it's the American culture? Whatever the reason, it's a fact and this will influence the final purchase price. In addition, because of the US centric focus on dotcoms there tends to be a lot more competition for "good" dotcom domains which constantly forces the prices of the domains upwards. Thirdly, dotcom represents the US market, which is still the biggest economy in the world. Yes, I know that there is a .us for "United States" and that dotcom means "commercial" but despite this dotcom has become synonymous with the Internet and a large pool of money we affectionately know as the United States. Fourthly, the domain industry is still very focused on dotcom domains. The majority of domain purchasers are other domainers and not from outside industry sources. In fact, if you removed about ten organizations in our industry from purchasing domains you may find that domain prices begin to collapse. In stock terms this is not a very good market depth. So why has this happened? I think that it's happened because most of the activity for domains is still centered in the US. For example, I will be travelling to the US about five times this year, to Europe once and no where else (sorry forgot trafficdownunder.com). I think that another reason why is that in the early days it was quite difficult to purchase a domain name for a ccTLD. A culture developed that a domain was important for a business but to own thousands of them was just crazy. In the US, it was the opposite and this spurred on the rapid growth and adoption of dotcom as the standard. As a result of this a burgeoning aftermarket developed on the back of the scarcity of dotcoms (there is only one dotcom available for your busines) thus pushing up prices. This continued inflation in pricing has outstripped other ccTLDs making it even more important to get into as people are seeing larger and larger sums of money trading hands. It's interesting to see that many ccTLDs are now liberalizing their policies and are slowly becoming more and more dotcom like. It shows that the business models pioneered by dotcom are gaining the attraction of the governing bodies for other ccTLDs as they can now clearly see that there is money to be made in domains trading hands. So, does this mean that I'm against ccTLDs for investment purchases? No way. I love ccTLDs, but it does mean that when you're presently valuing a domain name you must consider the implications of whether it is a dotcom or not. In a next article I will explore a methodology that I'm developing for the valuation of a domain and then how to link in the first aspect of the valuation. Is the domain a dotcom?

Google to Stop Domain Tasting?

This is goog err good for the domain industry and consumers...

Link: Internet Commerce Association

Google to Stop Domain Tasting?

Submitted by Michael Collins on Fri, 01/25/2008   

Over the last year, Internet Commerce Association has been actively
campaigning for ICANN to stop domain tasting. Now word is out that an
unlikely player may stop the practice that has led to tens, maybe
hundreds of thousands of abusive domain registrations. Is Google
planning to take action to bring an end to the abuse of the add/delete
grace period that has given our industry a black eye? Jay Westerdal
says “A confidential informant says Google will stop monetizing all
domains if they are less than five days old.” at DomainTools Blog.

Google seems like an unlikely candidate to stop domain tasting
because they make a lot of money from the practice, probably more than
all of the other entities involved in domain tasting combined. When
faced with lawsuits from trademark owners charging infringing
advertising shown on search results pages, Google chose not to remove
the offending ads, but to fight the IP interests in court. Google won
these cases in most countries including the US. Google continues to
sell ads on trademarked keywords where it can. Yahoo does not sell ads
on trademarked keywords and this gives Google a great advantage when it
comes to monetizing traffic from domains that contain trademarked
keywords.

Google should be applauded for giving up this advantage for five
days, but the most helpful thing that Google could do for the domain
industry is to help eliminate the display of infringing content on
parked domains. They have the capability and the market position to do
something good.

It seems unfortunate that traffic from non-offending domains will be
lost as a cost of this policy. However, with most registrars no longer
deleting domains with traffic and after a couple years of tasters
trawling the domain pool, there are not many new domains with traffic
anyway.

4 Things To Check Before You Register A Domain Name

Good reference before you take the plunge and great info for 1-Dash and 1-Dial Domain owners!

Link: 4 Things To Check Before You Register A Domain Name.

 4 Things To Check Before You Register A Domain Name

If you are serious about your new website, you understand that your domain name is going to be your brand name, so think twice before you register one. A while ago I wrote a post on this topic giving some practical tips how to create or brand your domain name.

And now a follow up to this - no matter how much you may like your
newly invented domain name, you should first check if there are no
hidden issues that might be invisible at the moment. I usually use 4
tricks to make sure I am going to have no problems with a domain name:

Moniker-SnapNames February 2008 Auction Results - banks.mobi Sold for $12K

Defensive domain registration and Strategic marketing
After the concept of 1-Dash and 1-Dial Domains is digested, the mind is forced to pause in contemplation of the dynamics brought forth to mobile market sales.

• common words by industry
• registered as groups of domains
  
  • eliminate entry by competitors on major keywords to sales
• memory hook to phone numbers is situationally intuitive
  • The domain captures the surfers mind before typing begins
• ease of use will drive sales

Site visitors will reward the owner/investor

• They identified how I think
  • I'll reward them with a sale
• I'll buy
  • a few moments without mental anguish
    
    • "What was that website?"
    • Heck, I don't even need to search!

Mobile Banking Sales driven by common keywords
These Banking Domain names will convert visitors into mobile sales and will capture all avenues to the mobile banking customer if owned by one investor.

1-Dash and 1-Dial Domains as groups represent huge buying power; ...not pay-per-click (PPC value)

The new owner may have gotten a bargain with banks.mobi but the following names are the competition to banks.mobi

Banking and Misc Common Words
Word       1-Dash.com       1-Dash.mobi      1-Dial.com      1-Dial.mobi
ATM         1-ATM.com        1-ATM.mobi       1-286.com       1-286.mobi
Bank        1-Bank.com       1-Bank.mobi       1-2265.com     1-2265.mobi
Loan        1-Loan.com       1-Loan.mobi       1-5626.com     1-5626.mobi
Key         1-Key.com          1-Key.mobi        1-539.com       1-539.mobi
USB         1-USB.com         1-USB.mobi        1-872.com        1-872.mobi
Visa         1-Visa.com        1-Visa.mobi        1-8472.com

Domains listed in Red Text owned by others.   
Note: Misc because USB and Visa are common words to many industries.

Link: Fka200.com

Domaining February 21st, 2008

Hopefully by now everyone knows I love major auction results because they give
you a little peak into what’s going on in the industry and if people are pursuing names or not. The Moniker-Snapnames February 2008 auction ended yesterday, and there’s an overall disappoint in the domaining community about the results. Right as I began to watch the live auction, my laptop’s battery died… and oh my… the spare was no where to
be found. Lucky for me the list of the auction is made available for my auction-results craving. Take a glimpse the the list–I always recommend it. It’s nice to see what these virtual assets are going for these days.

Looking at some of these, I can’t really understand why there was some disappointment with the results… Looks fine to me! Tons of passes, but what can you do?

AirplaneCharters.com - $17,000
alaskankingcrab.com - $12,000
antidepressant.com - $30,000
Autoclassifieds.com - $110,000
bail.org - $7,000
Banks.mobi - $12,000

We stopped at banks.mobi because we have enough info to make our point.
Extended results follow:

Sneak Peak TRAFFIC WEST 2008

We will reach out and touch 'The Domain King' soon. Rick Swartz is an industry Icon that we really respect a lot and know he's been busy with TRAFFIC West. We will hold our analysis until results are posted. Hopefully we'll touch base soon...

Side note: Make sure and follow back through to Rick's article to see some insightful comments.

Link: Rick Schwartz Domain and Traffic Blog RicksBlog.com...Home of the "Domain King"

Sneak Peak TRAFFIC WEST 2008

Morning Folks!!

In a few minutes I am off to Las Vegas and TRAFFIC. But before I go I would like to share the message that will be inside the printed show program. Whether you attend or not, it's something to readas we are going to have a very interesting 2008.

Hi Folks and Welcome to Las Vegas and TRAFFIC WEST 2008.

This is the 13th year of my 20 year plan. It may be a 20 year plan, but the finish line does not happen the minute you hit 20 years. It is a process that happens over time and many things have to fall in place for this to happen. As I see it, 2008 is THE most pivotal year in this industry. The entire future of our space will be determined in the next several months. If the domain industry rises to the occasion, then the 20 year plan is right on track and it will be a great ride. If not, the consequences won't be seen today but the ride to the 20 year mark will be rough and unpleasant and you had better have loads of lawyers on staff.

This is the year that will determine if your destiny is going to be in your hands or forfeit to those predators that want what you have because the value of domains has skyrocketed into the thousands of dollars, and in many instances in the hundreds of thousands and even millions. Just because the market has yet to recognize it does not mean that we can surrender what we believe due to the ignorance of others. That ignorance will transform itself into a monster unless folks grasp what is a natural phenomena. That is why you have to look back at history to see what will unfold in the future. That was why we had Steve Forbes as a speaker.  As an historian, he understands the threats to take over our assets as has happened in the past. That is why we will hear from Jim McCann who is a walking history and may have fought some of the battles we are yet to see.

What’s In A Name? Enough For Corporate America To Take Action

Defensive registrations
Defensive registrations really are cheaper in the long run if you can out think a 'domain squatter' before they take a name that's valuable to your business.

Corporate America may need to step up because 1-Dash and 1-Dial Domains cross into new territory; 1-Dash and 1-Dial domains may be immune from litigious attorneys.

Domains that mimic phone numbers are new
Many numbers share the same 'keys' on a phone keypad; for instance the words 'Lobo' and 'Loan' are both spelled on a phone keypad with the numbers "5626' so 1st to register and publish content will probably win the ownership battle.

Link: What’s In A Name? Enough For Corporate America To Take Action

Published by Steve at 21:10 pm under General, Lawsuits

 

There is a lot of buzz that 2008 will be the rise of corporate America taking action on domain owners.  While some will focus on obvious trademark violations, others will once again attempt reverse domain-name hijacking on generic domains.  And corporate America will become successful at securing some of these precious gems thru the court system.  You can forget about WIPO being used, as lawyers are becoming creative and using the justice system to drain revenue from the owners until they fold, if indeed they do. 

Rick Schwartz blogged a little on this today and has in the past as well.  Additionally, I predicted that 2008 would be the rise of domainer lawsuits and the rise of domain insurance in a post.  This is scary stuff for domain owners in general, especially when you look at how powerful domains are becoming and turning into large media companies with large amounts of revenue overnight.   

 

What's in a domain name? Some serious cash.

Hmm, all this sounds familiar.

Direct Navigation...
Inherent value...
The well of original ".com" domains is drying up...
As long as there's an Internet, there will be value in generic  (common word) domain names...

and we're waiting patiently for people, much less: 
"major investors to start paying attention to 1-Dash and 1-Dial Domains."

Because opportunities still exist.

"People wandering right to you."

Mobile people will wander right to your site if your domain looks like a phone number...

Link: What's in a (domain) name? Some serious cash. | csmonitor.com. 

What's in a domain name? Some serious cash.
At least 100 domain names sold for more than $100,000 last year.

By Chris Gaylord | Staff writer of The Christian Science Monitor

Candy.com is not a particularly attractive site; experienced Web surfers would probably move on to a different page after first glance. The site is not backed by any major confectionery companies; in fact, it doesn't even sell desserts.          

The only thing going for Candy.com is its wonderfully generic Web address – one so simple that it was appraised last week for about $2 million. Rick Schwartz, the entrepreneur who owns the site, says he's holding out for more.          

While America's housing market slumps, sales of domain names, the real estate of the Internet, climbed 60 percent last year. More than 100 reported domain sales exceeded the $100,000 mark in 2007 – up from 70 the year before. And last May, an adult-themed domain sold for $9.5 million.

This fourth consecutive year of growth shows few signs of slowing, as venture capital and new investors invade the scene.                       

The surge of new money into the do­­main market signals a broader acceptance of what many Web entrepreneurs have thought for years: Web companies come and go – but as long as there's an Internet, there will be value in generic domain names.          

The philosophy is built on the idea of "direct navigation." Most people rely on Internet search engines such as Google or Yahoo to connect them to what they're looking for online. But about 15 percent of Web surfers – often new users – type terms directly into the address bar and add ".com" to the end, says Ron Jackson, editor and publisher of DN Journal, which covers the domain market. So, if these users are shopping for candy, they'll probably head to Mr. Schwartz's Candy.com.

"There's inherent value in those generic names," says Mr. Jackson. "There's a certain number of people coming to your site every day, people that you didn't advertise to. They simply wandered right to you."

Mobile pizza ordering

Ha, gotta love tech in action! A 1-Dash Domain may be in their future.
Maybe Tummyrumble will post the response they received to their questions. <hint, hint>

Link: Tummyrumble, Manne's blog.

Mobile pizza ordering

Genius. Papa John's in USA now takes pizza orders through text messaging. Seems really slick too, pizza lovers register on their site and set up favorite orders, to then text simply "FAV2" to get that meat lover's with extra cheese and thick crust that you really have a craving for (admit it) every now and then. You even get a reply back so you know your order has been received.

According to the news article, the order comes in to the restaurant exactly as if it had been ordered through the online web interface, so kitchen staff don't need to take into account yet another ordering process. I love it when somebody thinks before they build.

 

Genius. Papa John's in USA now takes pizza orders through text messaging. Seems really slick too, pizza lovers register on their site and set up favorite orders, to then text simply "FAV2" to get that meat lover's with extra cheese and thick crust that you really have a craving for (admit it) every now and then. You even get a reply back so you know your order has been received.

According to the news article, the order comes in to the restaurant exactly as if it had been ordered through the online web interface, so kitchen staff don't need to take into account yet another ordering process. I love it when somebody thinks before they build.

Analysis - PC Industry Keywords

Industry Analysis:
Keywords Relating to Personal Computing:
Common words relating to the Personal Computing Industry

Personal Computing Keywords formatted as 1-Dash and 1-Dial Domains
Word        1-Dash.com    1-Dash.mobi      1-Dial.com     1-Dial.mobi
Tech          1-tech.com    1-tech.mobi        1-8324.com    1-8324.mobi
Geek         1-Geek.com   1-Geek.mobi       1-4335.com    1-4335.mobi
PC            1-PC.com       1-pc.mobi       
IT             1-IT.com       1-it.mobi          
Micro        1-micro.com  1-micro.mobi    1-64276.com    1-64276.mobi
Red text: Old school targets desk bound surfers only.

1-Dash and 1-Dial Domains cross domain extensions to mobile users because they look like phone numbers.

Note: If you are just joining us, the numbers in this analysis translate to the word 'as 'spelled' on a phone keypad.

8324 spells Tech and the 1- mimics a phone number, etc.

See 'Numbers That Work' for an Executive Summary of the 1-Dial and 1-Dash naming conventions.

The Influence Of The Blogosphere Boosts Salesforce By Over Half-A-Billion Dollars

Analysis: Interesting thoughts on how news actually 'works' in todays media.
Found on Mixx - posted by TunisianGuy

Link: MediaWatcher Notes:

MediaWatcher Notes: The Influence Of The Blogosphere Boosts Salesforce By Over Half-A-Billion Dollars

 

It always fascinates me to see how stories move through the
blogosphere and into mainstream media. It is always interesting to
watch what I sometimes term the "trajectory of ideas" within the
mediasphere and the ripples of influence.

I like to watch these things because they sometimes reveal an
underlying nature within society. One of my observations is noticing
that the timing of the publication of a news story can make a big
difference in the attention it gets. And the reason can seem
counter-intuitive.

For example, I published an analysis of my scoop on exploratory talks of a possible merger with Oracle, about 5.30pm on a Saturday evening.

Clearly, it's not the best time to get out in front of a large
audience. Yet there were enough readers and bloggers out there to
quickly bring attention to the story. Within a couple of hours 15 sites
linked to the post. By Sunday morning it was approaching 40 sites,
which included links from key sites such as Techcrunch, Mashable,
Techmeme and also my ZDNet colleague Dennis Howlett.

Domain Names: The shortest domain name ever

Analysis:
Maybe Google is listening to our analysis of the value of 1-Dash and 1-Dial Domain Names...
No, probably not but maybe they will get a whiff of our Search Industry Analysis.

Link: Domain Names: The shortest domain name ever.

The shortest domain name ever

Google has purchased the shortest possible domain name to make it easier for Chinese users to find Google: g.cn. Interestingly, "g.com," along with most other single-letter and single-digit domain names are reserved by the Internet Assigned Numbers Authority. The IANA is the master arbiter of domain names and addresses on the Internet. There are a few one-letter domain names out there, though: Z.com is owned by Nissan, Q.com by Qwest, and X.com is owned by PayPal. There was a proposal floated a few years ago to auction off the one-letter domain names, but nothing has come of it.

Domain Name: Pizza.com is for Sale

Analysis:
The domain 'Pizza.com' - Tagline: 'Everything about Pizza' will be a hot-domain property.

Pizza.com site features:

• Search for pizza by zip or address
• Restaurant Reviews
• Coupons

We wish them luck with the sale!

Link: Pizza.com / Contact Us.

For Sale by Owner

'One smokin' hot domain is for sale.'
Pizza.com is accepting serious offers.

The asking price for pizza.com is well over 1 million dollars. Only serious offers above
$1 million dollars will be considered.

Hundreds of SEO Interviews | SEO Scoop

We can't help it, this is interesting and we just like DazzlinDonna's tone...

Link: SEO Scoop.

Posted by DazzlinDonna on August 25th, 2006 in Search Engine News

I love getting to know fellow SEOs a little better by
reading interviews of them. So I went on a quest to find as many SEO
interviews as I could. No doubt I’ve also left some out, but if so,
then it’s completely unintentional (blame the search engines). Feel
free to let me know if you think some should be added, and I’ll edit
this post accordingly. I do keep this list updated frequently, so it
should always be fresh with new interviews added as I discover them.

Current Count: 291 SEO Interviews

Last Updated:  02/11/2008

Great Domain Name Strategy: Vacations To Go

The 'Numbers That Work' Strategy may be better in the long run...

Connecting to mobile surfers with domain names that look like Phone Numbers or the Numbers are converted from a Phone Keypad is new and novel.

The 1-Dash version uses common words like 'Pizza' that becomes 1-Pizza.com and looks like a phone number.

The 1-Dial version uses a number converted on a phone keypad. (74992) 'Pizza' becomes 1-74992.com and looks like a phone number.

PPC Common word strategies:

Enrico Comment:
The domains registered by Vacations To Go are all legitimate generic domains. But many travel agencies are waking up to the potential of harvesting on-line travel customers and seeing tremendous returns on both direct navigation and solid Google results.

Link: Elliot’s Blog - Vacations To Go.

Great Domain Name Strategy: Vacations To Go Internet Companies, Advice, Generic Domain Names, Google January 28th, 2008

Travel planning company Vacations To Go employs one of the finest domain strategies I have seen. The company owns some fantastic niche travel domain names, allowing them to avoid paying high pay per click costs. While they seem to avoid the very expensive one word generic domain names (like Cruises.com), they do own a ton of great second tier travel domain names that probably receive some traffic. Just a few of the highly targeted domain names owned by Vacations To Go include:

AcapulcoCruises.com
AthensTours.com
LowCostCruise.com
LowPriceCruises.com
MexicanCruises.com
ItalyCruise.com

Showing their vast domain knowledge, Vacations To Go even owns some fantastic typo domain names, including: