Analysis of the Ebay: 1-Pizza.com vs. Pizza.net Pre-Auction Promotion
1-Pizza.com is being promoted on Ebay in preparation for auction. With recent sales of pizza.com and pizza.net the time seems right for new ideas and a bit of innovation in the domain name industry.
1-pizza.com may send a wake-up call to old school domain valuations as we move to mobility and people understand that users reward easy and looking like a phone number launches 1-pizza.com into the stratosphere for memorability for mobile surfers with a phone in hand. It is a world market and offering the domain on Ebay may reach domain investors in Europe or China that look to future value and aren't awe-struck by comp sales.
The internet fuels innovation and competition, having an advantage in being a short, easy to type, dot com domain leverages 1-pizza.com over pizza.net. Looking like a phone number seems more than reasonable for users to adopt as it only takes a second look to make the mobile connection.
Many feel pizza.net was over-valued when selling for $1.1M but one never knows when the name will be available again and you run the risk that a competitor will buy it. As in war, if you have it, your enemy can't use it.
Thinking outside the Pizza.com box
Pizza companies have few options if they didn't get pizza.com
Long domains lose out to short ones so a domain name that makes sense to humans may be what Pizza Companies seek to remain competitive in Online Mobile Pizza Sales.
Investment Analysis
The advantages for 1-Pizza.com as a domain investment are very good due to 'Pizza' being in the news with strong media coverage and high domain values established with the recent sale of pizza.com for $2.6M and pizza.net selling for $1.1M.
Using 1-pizza.com defensively or as a name for a website to develop is extremely good, especially with a mobile focus which is where the industry is headed. A case can be made for finding a domain before a business name because the domain becomes the brand.
The need and competition for domains is extreme and 1-Dash Domains are one viable solution to the shortage of quality domains. 1-Dash Domains effectively double the internet for keywords. With a 1-Dash keyword domain using sound SEO and marketing, the #2 slot in search engine results can be achieved for potential desk-bound customers and getting mobile customers may even have an advantage.
If a top 10 Pizza Company didn't get pizza.com, few options are available to competitors due to the nature of how keywords have become 'type-in' shortcuts to websites. 1-Pizza.com is the only domain with the potential to firmly establish itself in the #2 spot like Avis did to Hertz in the rental car business and has big upside potential with mobile surfers, teens and texters.
- 1-Pizza.com is the only domain that can arguably compete with Pizza.com or Pizza.net
- It's the only competitor for type-in or direct navigation traffic
- 1-Pizza.com has potential as a shortcut to an existing website
- 1-Pizza.com is a defensive 'must buy' for existing pizza companies to deny competitors access to the market
Innovation and Marketing Lessons
- The internet has taught us that if you don't get the best domain name you lose.
- If you reward users with 'easy', they will reward you with sales.
- Secure a domain name before naming a business.
- Avis secured the #2 marketing position and defined the auto rental market as a field of 2
- 1-Pizza.com effectively does the same for the online pizza ordering business because of the association to phone numbers.
- pizza.net has defensive value
- The .net extension makes pizza.net invisible
Ebay and Common Sense Marketing
The pitch for 1-Pizza.com is on Ebay, the World's Largest Mall because it will reach the appropriate audience; entrepreneurs and investors that use common sense to evaluate products and marketing pitches to invest in 'good deals'. 1-Pizza.com is ahead of the value curve with domain appraisers but common sense should show investors or pizza companies the value of domains with a built-in association to mobility. Buy it when you can and before a competitor latches on to it.
From an outside view into domaining like that of Ebay Entrepeneurs, the value of the internet's real estate won't be blurred by pay per click and nonsensical domain names users hate and can't remember. Evaluating future value and potential for appreciation
It is time to: 'Think Outside The Pizza.com Box'
The Future is Mobile
Regardless the market for 1-pizza.com should only interest the top 20 pizza companies in a Google Search for Pizza and a few investors, 1-Pizza.com targets the future with a new idea for reaching mobile users because of the built-in association to phone numbers. It works for other keywords too as Numbers That Work has been promoting over the last couple of months.
This transition to mobile has an agent with 1-Pizza.com. Businesses can leverage the mobility factor of domains that look like phone numbers as unique, innovative and cool.
Domain Investors are thinking keywords, past sales and pay per click and are stuck there. The 'marketing hooks' are obvious if one is looking.
Investment Strategy
1-Pizza.com is a recommended buy at $1.4M to $2.6M for existing online pizza companies or investors that can think outside the pizza.com box...
1-Pizza.com has potential to be the best Future Mobile Domain Period.
The Million Dollar question remains?
Is 1-Pizza.com worth more than Pizza.net?
If one has the ability to think outside the Pizza.com box the answer has to be yes!!
Appraisal and Marketing Analysis for 1-Pizza.com:
- 1-pizza.com looks like a phone number because of the number 1 and a hyphen
- That spells 'mobile' in any marketing language
- Shortest remaining pizza domain that makes sense to a human.
- Best competition for Pizza.com or Pizza.net
- Short, easy to remember and type, 7 Characters
Market Trends
Pizza is hot in domain news - April 2008
- pizza.com sold for $2.6M
- pizza.net sold for $1.1M
- 1-Pizza.com has potential as a Mobile Marketing Homerun
1-Pizza.com Industry Factors
- 1-Pizza.com has a .com extension
- Loads automatically in a browser if only 1-pizza is typed
- Contains a hyphen – some say ok, some not
- Pizza is ‘the’ industry keyword
- Short 7 Character domain name
- Easy to remember and type
- Shortest remaining pizza domain that makes sense to a human
- Best competition for Pizza.com or Pizza.net
- Most likely 1-pizza.com is the only domain that can compete for online pizza sales as we move to a mobile society
Other qualitative industry factors for 1-Pizza.com
- Shorter than 18 of the domains in the top Google Results for the word pizza
- only pizza.com and pizza.net are shorter
- With development and marketing 1-Pizza.com beats pizza.net
- 1-Pizza.com is shorter than 99% of all domains containing the word ‘pizza’
- also shorter than 99% of domains containing the word pizza that are for sale on GoDaddy, Ebay, Sedo or any other domain auction sites
- Competition for a good domain name is brutal
- few domains remain that make sense to humans
- The dot com stampede is now the dot com crush
- keyword defensive domains are taken to deny competitors access to the market
- World Market Values for Domains with Hyphens is Greater than in the USA
- Europe (specifically Germany)
- China values numbers in domain more than any other country
Abstract Industry Factors for 1-Pizza.com
- 1-pizza.com looks like a phone number and that spells ‘mobile’ in any marketing language.
- Memorability factor because of phone number association
- Unique, innovative, catchy
- Hello, it looks like a phone number!
- Of the domains for sale, 1-pIzza.com is the only one that makes sense to a human!
- 1-Pizza.com is the only dot com pizza domain with a 'true' mobile connection
- Contains a hyphen which makes it look like a phone number
- Industry Opinion remains divided, some place reduced value on domains with a hyphen
- some say it doesn't matter (no thinks phone number yet)
- No one has seriously made the case for domains associated to phone numbers with a 1- (1 and a dash or hyphen)
- Undeniable mobile connection
Links:
Please see our ad or auction on Ebay to bid on 1-Pizza.com
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=260234950566
Further Analysis at Numbers That Work
http://www.numbersthatwork.com/
1-Dash Domains
http://www.numbersthatwork.com/1dash
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