Analysis:
Picking a domain name has far reaching business implications and choosing a business name is a tough and daunting task.
- Consider that the domain name becomes the brand.
- The dotcom version of the name rules.
- The industry keyword owner is your primary competition for eyeballs on the web.
- The industry keyword domain sucks in the phone book.
- The web offers no way to transition customers from phone to web.
- Phone lists are transitioning to the web.
- No one told domainers...
Domainers Speculate on Leveraging Names and Keywords
As authorities of the internet domain, it is to their advantage to dismiss the implications of sound business naming.
People tend to forget phone marketing is still viable marketing...
...Just because your business model is web centric doesn't mean sales aren't closed by phone in many industries. (pizza, taxi, limo, locks)
Keyword mumbo-jumbo names are easily forgotten with-out the dreaded SEO alimony.
So keyword mumbo-jumbo names are generic and do not have legal protection.
Keyword mumbo-jumbo domains don't make good business names with-out huge marketing efforts.
So be prepared for a never ending drain on marketing resources with that stupid name you chose...
Digital Property is Limited
Yes, everyone has felt the angst of missed opportunities in the dotcom stampede. Everyone is stuck by the unfairness of the diminishing availability of good names and like land, digital property is limited. Therefore limited supplies will increase the value of domain names.
Abstract Value
Someday the obvious integrated marketing value currently dismissed by domain after-market appraisers will surface as business owners seek common sense solutions to SEO alimony and the dead zone between web and phone marketing.
In 2007 and 2008, 2008 Numbers That Work offered hints to the availability of built in phone marketing and branding of certain domain names but these marketing features are now fully demonstrated by Crossover Business Domains
A Crossover Business Name Solution
Now that most of the business naming caveats in a web intense world are exposed, consider looking for business names that include integrated marketing for web, phone and branding like those from Crossover Domains
- Names that make the phone ring.
- Names that outperform AAA Naming Strategies in the phone book.
- Names that reward phone centric business models.
Background:
thedomains.com via Domain Name Investor HQ
Companies Waste $40 Million Every Day on SEO
Save $40 Million Every Day on SEO
Pick a better business name.
The domain name becomes the brand.
Real
business has little use for a keyword mumbo-jumbo business name.
Save real
money and say no to internet SEO alimony.
Hello, some businesses still use
the phone to close sales. (cough pizza, taxi, limo)
If you own a
phone centric business, choose a name that says, "Call us. We answer the
phone."
Choose a name with integrated marketing for web and phone.
Choose
marketing that becomes a web savvy brand humans can understand.
If toys.com was a bargain at $5.1M...
"Think a second
outside the pizza.com box." Think about a phone centric business model like the
pizza industry that closes sales by phone. Until Crossover Domains came along
there was no connection to the web for phone centric businesses.
Value
If a company is going to spend millions advertising
pizza, how could the domain not be worth more than a generic domain if it
contains integrated marketing for the web and phone and built in branding asks
customers to call?
What if the business name/domain name also kicks butt in the phone book?
The keyword mumbo-jumbo just doesn't work in the phone book and no-one can remember the name with-out wasting $40 Million Every Day on SEO...
Web Savvy Business Names for Phone Centric
Businesses
Names like 1-Pizza.com at Crossover Business
Domains
Source: sixrevisions.com
March 12th, 2009 by Jacob Gube
Selecting the perfect domain name for your website is the most important, and oftentimes hardest, step in establishing a web presence. There are plenty of tools out there that can help you ease the burden of checking available domains and suggesting similar names that are related to your searches.
In this article, you’ll read about 12 neat web tools that will lend you a hand in finding and choosing domain names. You’ll find a variety of search and suggestion tools that have an assortment of features so that, hopefully, you’ll discover a few favorites.
Finding a domain name that works as a business name is always a chore, remember the domain name becomes the brand. And people tend to forget phone marketing...
Why not also look at Crossover Business/domain names http://www.crossoverdomains.com -- All in one integrated marketing for web, phone book & brand.
Crossover Domains http://www.crossoverdomains.com
Examples:
1-Lock.com http://www.1-lock.com
1-Pizza.com http://www.1-pizza.com
1-Pet.com http://www.1-pet.com
1-Vet.com http://www.1-vet.com
Tags: domain-names, business-name,integrated-marketing,branding,phone-centric
Categories: Business, marketing, branding, phone-centric, integrated-marketing,
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http://www.crossoverdomains.com
http://www.numbersthatwork.com/crossover_domain_names/
