Web heads brought about the perpetual hamster wheel that drives online marketing visibility, totally dismissing business types that close sales by phone and leaves invisible websites buried amongst keyword mumbo-jumbo, parked pages and pay-per-click for pennies. Useless content clutters up the web and hides valid websites pissing off surfers.
But you have to try. Survive, compete, work.
I still believe that having keyword rich domain with or without hyphens will make the job easier and get clicked on more by the searcher once they do see you on Google, but at the end of the day the premium generic name will get what the hyphenated .org’s or .net’s will never get, TYPE IN TRAFFIC!"
If you can't get Type in Traffic - Change the rules
A Great Domain Name can contain abstract features that will compete in multiple ways. Just because others don't see it doesn't mean it isn't possible.
Just because the domain aftermarket doesn't recognize phone centric business models says more about their web centric views than the ability to set domain valuations.
Hello.
Answering the phone is a valid way to make sales. As phone books transition to the web, why not piggy-back your marketing with it? Keyword domains rarely work in the phone book because as such, the words are part of the public domain but a Crossover Business name will and enjoys legal protection.
Crossover Domains wrap up a keyword like a phone number to augment your business website or use as a business name; like 1-Lock.com It allows direct competition to the keyword domain owner of your industry and will compete using valid SEO methodologies; it's just that your SEO efforts get help from phone marketing.
Domainers have opportunities to acquire 1-Pizza.com type names before domain aftermarket value increases. It won't happen for 'reg fee' prices but fix and flip is certainly possible. As more people 'think outside the pizza.com box' increased domain value will follow.
A Great Domain Name vs Great SEO
I have been noticing a lot these days that many of the websites that are getting into the top 3 listings on Google are not names that most domainers would necessarily expect to see in such a prime spot.
Now we all know that owning a domain name like www.palmsprings.com (owned by brothers David & Michael Castello) is the best position to be in buy far, but many people I talk to on a daily basis think that if the don’t have the premium name that its not worth the time or effort to go after a good Google ranking.
Well there are many cases to say otherwise, the Palm Springs example is the one I will focus on for this exercise.
Now if you do a search on Google for “palm springs” you will see that the number one site listed for that phrase www.palm-springs.org a hyphenated .org name!
Now it only has about 30% of the back links of www.palmsprings.com but is number 1 as apposed to number 2 for www.palmsprings.com so it goes to show that if you want a great Google ranking not having the best category killer name should not stop you from trying.
I still believe that having keyword rich domain with or without hyphens will make the job easier and get clicked on more by the searcher once they do see you on Google, but at the end of the day the premium generic name will get what the hyphenated .org’s or .net’s will never get, TYPE IN TRAFFIC!
So my point is don’t discount other names if you are just looking for good search rankings and traffic because a name you could hand register or pick up cheap in the drops or aftermarket can do a pretty good job if you play your cards right with SEO etc.
