Save $40 Million Every Day on SEO
Pick a better business name.
The domain name becomes the brand.
Real business has little use for a keyword mumbo-jumbo business name.
Save real money and say no to internet SEO alimony.
Hello, some businesses still use the phone to close sales. (cough pizza, taxi, limo)
If you own a phone centric business, choose a name that says, "Call us. We answer the phone."
Choose a name with integrated marketing for web and phone.
Choose marketing that becomes a web savvy brand humans can understand.
If toys.com was a bargain at $5.1M...
"Think a second outside the pizza.com box." Think about a phone centric business model like the pizza industry that closes sales by phone. Until Crossover Domains came along there was no connection to the web for phone centric businesses.
Value
If a company is going to spend millions advertising pizza, how could the domain not be
worth more than a generic domain if it contains integrated marketing for the web and phone and built in branding asks customers to call?
What if the business name/domain name also kicks butt in the phone book?
The keyword mumbo-jumbo just doesn't work in the phone book and no-one can remember the name with-out wasting $40 Million Every Day on SEO...
Web Savvy Business Names for Phone Centric Businesses
Names like 1-Pizza.com at Crossover Business Domains
New Report: Fortune 500 Companies Waste $40 Million Every Day on SEO
March 11th, 2009In a new report by a Conductor, a New York Company, that analyzes paid and organic search strategies of Fortune 500 companies they found that Fortune 500 companies spend $51 million per day in aggregate on 88,792 keywords, and only 20.82% rank in the top 100 of natural search result. This means that 80% of the $51 million a day, $40M a day is completely waste.
The study, measures the maturity of natural search efforts in comparison with the pay-per-click (PPC) spending. The study also examines whether investments for paid search terms made by Fortune 500 companies are paying off. The company published a similar study in November 2008, but this time it looked at the top 200 keywords, rather than the top 10. It also considered branded keywords.
“It remains alarming that although we included branded keywords in the study for the Fortune 500, more than the lion’s share are not showing up anywhere in search results for their most important keywords, including their own names,” said Seth Besmertnik, Conductor CEO.
“As a group, the Fortune 500 continues to remain largely invisible in natural search results.”
When you start thinking about $40 Million dollars spent a day to get moved up on the search food chain it shows hwat a bargain toys.com was at $5.1M.
It also shows you the amount of money being spent trying to build traffic, we our domains naturally have.
One day these companies are going to wake up and take some of the daily tens of million and do what they should have been doing for over 10 years now, by domains that have natural traffic covering any of their businesses, brands or products.
Here’s a great example.
3 weeks ago I went to a movie and of course you have the commercials. One of the commercials was for a new dove product for damaged hair.
The 60 second commercial talked about the product, how it works and how it fixes damaged hair.
The next night I saw the same commercial run during a prime time show.
I couldn’t tell you the name of the product, just that it fixes damaged hair.
The next day I bid on the domain damagedhair.com that was at namejet.com and won it for $1,900.
I figured if a company is going to spend millions advertising a product specifically for damaged hair, how could the domain not be worth a couple of thousands.
Would’t Dove, owned by one of those Fortune 500 companies, have been better off buying that domain for $50K then spending money trying to move up in Google under the keyword damaged hair, especially considering that 80% of the time, they miss?
How about pending this money in the PPC channel.
The Fortune 500 through their Madison Avenue reps have always talked about not spending more money onliner advertising “because there are so little metrics or accountability” yet they are willing to through away collectively $40M a day on ineffective methods. If they put the whole $51m into PPC advertising wouldn’t that be more effective than spending it on something that failes 80% of the time?
