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Toys to Men, Dot com that is.....
Morning Folks!
!n 2004 I sold Men.com for $1.3M. It was during the darkest days the domain industry has known. It was a big sale and covered around the world. Fast Forward to last week and the sale of Toys.com. It was not the most expensive domain ever sold but certainly is one of the most important. Toys.com is a mega sale. Not so much because of the name which of course is great but because of the buyer. The domain name now in the hands of the people that should have bought it years and years ago. Like so many things in history things just end up where they are supposed to be in the first place. Toys.com and Toys "R" us is a marriage that should have happened in the last century. Better late than never. A great wrong has been righted.
But it will be this sale of Toys.com that circulates through every board room in the universe. It will be this sale that ignites a new outlook and will have many companies revisiting this subject. Why did they buy this domain now? One word......"Survival." That is why bad economic times come with a silver lining. THIS is the time to do bold things. This is the time and this sale is going to be a game changer. Another mile marker. Another milestone as we enter the 4th quarter of a 20 year plan. Don't underestimate the power and importance of this sale. It says more than I have or can ever say. It will be the sale that is pointed to where destiny and domains finally came to meet for all the world to see.
Have a GREAT Day!
Rick Schwartz
