DOMAIN NAME INVESTOR HQ

Numbers That Work: 1-Pizza.com - Thinking Outside the Pizza.com Box - Press Release

A spunky challenge to marketing types looking to leverage their websites when the industry 'keyword' domain is owned by others. The internet is the breeding ground for innovation so this may gain traction.

Wow, this is understated: April 2008 - Pizza is Hot in Domain News

The Numbers That Work Pre-Auction Promo for the domain 1-Pizza.com on Ebay provides in depth detail.

Everyone says it, now someone is actually doing it!

"Think Outside the Pizza.com Box?"

Link: Numbers That Work: 1-Pizza.com - Press Release

FOR IMMEDIATE RELEASE

TITLE: "Thinking Outside the Pizza.com Box"

SUBTITLE: 1-Pizza.com vs. Pizza.net

Littleton, Colorado 5/01/2008

Innovative marketing yields a challenge to Domainers, the Pizza Industry and Investors with the offering of 1-Pizza.com, a 1-Dash Domain from Numbers That Work. No one should be surprised that someone came up with a solution to the short supply of usable and pronounceable dot com domain names. The fact that 1-Dash Domains look like phone numbers, gives them a built-in 'memorability hook' to mobile surfers.

 

If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!"

1-Pizza.com vs Pizza.net The Million Dollar Question

Analysis of the Ebay: 1-Pizza.com vs. Pizza.net Pre-Auction Promotion

1-Pizza.com is being promoted on Ebay in preparation for auction. With recent sales of pizza.com and pizza.net the time seems right for new ideas and a bit of innovation in the domain name industry.

1-pizza.com may send a wake-up call to old school domain valuations as we move to mobility and  people understand that users reward easy and looking like a phone number launches 1-pizza.com into the stratosphere for memorability for mobile surfers with a phone in hand. It is a world market and offering the domain on Ebay may reach domain investors in Europe or China that look to future value and aren't awe-struck by comp sales.

The internet fuels innovation and competition, having an advantage in being a short, easy to type, dot com domain leverages 1-pizza.com over pizza.net. Looking like a phone number seems more than reasonable for users to adopt as it only takes a second look to make the mobile connection.

Many feel pizza.net was over-valued when selling for $1.1M but one never knows when the name will be available again and you run the risk that a competitor will buy it. As in war, if you have it, your enemy can't use it.

Thinking outside the Pizza.com box

Pizza companies have few options if they didn't get pizza.com 

Long domains lose out to short ones so a domain name that makes sense to humans may be what Pizza Companies seek to remain competitive in Online Mobile Pizza Sales.

Investment Analysis
The advantages for 1-Pizza.com as a domain investment are very good due to 'Pizza' being in the news with strong media coverage and high domain values established with the recent sale of pizza.com for $2.6M and pizza.net selling for $1.1M.

Using 1-pizza.com defensively or as a name for a website to develop is extremely good, especially with a mobile focus which is where the industry is headed. A case can be made for finding a domain before a business name because the domain becomes the brand.

The need and competition for domains is extreme and 1-Dash Domains are one viable solution to the shortage of quality domains. 1-Dash Domains effectively double the internet for keywords. With a 1-Dash keyword domain using sound SEO and marketing, the #2 slot in search engine results can be achieved for potential desk-bound customers and getting mobile customers may even have an advantage.

If a top 10 Pizza Company didn't get pizza.com, few options are available to competitors due to the nature of how keywords have become 'type-in' shortcuts to websites. 1-Pizza.com is the only domain with the potential to firmly establish itself in the #2 spot like Avis did to Hertz in the rental car business and has big upside potential with mobile surfers, teens and texters.

• 1-Pizza.com is the only domain that can arguably compete with Pizza.com or Pizza.net
• It's the only competitor for type-in or direct navigation traffic
• 1-Pizza.com has potential as a shortcut to an existing website
• 1-Pizza.com is a defensive 'must buy' for existing pizza companies to deny competitors access to the market

Innovation and Marketing Lessons

1. The internet has taught us that if you don't get the best domain name you lose.
2. If you reward users with 'easy', they will reward you with sales.
3. Secure a domain name before naming a business.
4. Avis secured the #2 marketing position and defined the auto rental market as a field of 2
   1. 1-Pizza.com effectively does the same for the online pizza ordering business because of the association to phone numbers.
   2. pizza.net has defensive value
   3. The .net extension makes pizza.net invisible

Ebay and Common Sense Marketing
The pitch for 1-Pizza.com is on Ebay, the World's Largest Mall because it will reach the appropriate audience; entrepreneurs and investors that use common sense to evaluate products and marketing pitches to invest in 'good deals'. 1-Pizza.com is ahead of the value curve with domain appraisers but common sense should show investors or pizza companies the value of domains with a built-in association to mobility. Buy it when you can and before a competitor latches on to it.

From an outside view into domaining like that of Ebay Entrepeneurs, the value of the internet's real estate won't be blurred by pay per click and nonsensical domain names users hate and can't remember. Evaluating future value and potential for appreciation

It is time to: 'Think Outside The Pizza.com Box'

The Future is Mobile
Regardless the market for 1-pizza.com should only interest the top 20 pizza companies in a Google Search for Pizza and a few investors, 1-Pizza.com targets the future with a new idea for reaching mobile users because of the built-in association to phone numbers. It works for other keywords too as Numbers That Work has been promoting over the last couple of months.

This transition to mobile has an agent with 1-Pizza.com. Businesses can leverage the mobility factor of domains that look like phone numbers as unique, innovative and cool.

Domain Investors are thinking keywords, past sales and pay per click and are stuck there. The 'marketing hooks' are obvious if one is looking.

Investment Strategy
1-Pizza.com is a recommended buy at $1.4M to $2.6M for existing online pizza companies or investors that can think outside the pizza.com box...

1-Pizza.com has potential to be the best Future Mobile Domain Period.

The Million Dollar question remains?
   Is 1-Pizza.com worth more than Pizza.net?
   If one has the ability to think outside the Pizza.com box the answer has to be yes!!

Appraisal and Marketing Analysis for 1-Pizza.com:

• 1-pizza.com looks like a phone number because of the number 1 and a hyphen
  • That spells 'mobile' in any marketing language
  • Shortest remaining pizza domain that makes sense to a human.
•   Best competition for Pizza.com or Pizza.net
  •   Short, easy to remember and type, 7 Characters

Market Trends
  Pizza is hot in domain news - April 2008

• pizza.com sold for $2.6M
• pizza.net sold for $1.1M
• 1-Pizza.com has potential as a Mobile Marketing Homerun

1-Pizza.com Industry Factors

•   1-Pizza.com has a .com extension
  • Loads automatically in a browser if only 1-pizza is typed
•    Contains a hyphen – some say ok, some not
•    Pizza is ‘the’ industry keyword
  •    Short 7 Character domain name
  • Easy to remember and type
• Shortest remaining pizza domain that makes sense to a human
  • Best competition for Pizza.com or Pizza.net
  • Most likely 1-pizza.com is the only domain that can compete for online pizza sales as we move to a mobile society

Other qualitative industry factors for 1-Pizza.com

• Shorter than 18 of the domains in the top Google Results for the word pizza
  • only pizza.com and pizza.net are shorter
  • With development and marketing 1-Pizza.com beats pizza.net
• 1-Pizza.com is shorter than 99% of all domains containing the word ‘pizza’
  • also shorter than 99% of domains containing the word pizza that are for sale on GoDaddy, Ebay, Sedo or any other domain auction sites
• Competition for a good domain name is brutal
  • few domains remain that make sense to humans
• The dot com stampede is now the dot com crush
  • keyword defensive domains are taken to deny competitors access to the market
• World Market Values for Domains with Hyphens is Greater than in the USA
  • Europe (specifically Germany)
  • China values numbers in domain more than any other country

Abstract Industry Factors for 1-Pizza.com

• 1-pizza.com looks like a phone number and that spells ‘mobile’ in any marketing language.
  • Memorability factor because of phone number association
  •      Unique, innovative, catchy
  •      Hello, it looks like a phone number!
• Of the domains for sale, 1-pIzza.com is the only one that makes sense to a human!
  • 1-Pizza.com is the only dot com pizza domain with a 'true' mobile connection
• Contains a hyphen which makes it look like a phone number
  • Industry Opinion remains divided, some place reduced value on domains with a hyphen
  • some say it doesn't matter (no thinks phone number yet)
• No one has seriously made the case for domains associated to phone numbers with a 1- (1 and a dash or hyphen)
  • Undeniable mobile connection

Links:
Please see our ad or auction on Ebay to bid on 1-Pizza.com 
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=260234950566

Further Analysis at Numbers That Work
http://www.numbersthatwork.com/

1-Dash Domains
http://www.numbersthatwork.com/1dash

Pizza.com has Competition

Update April 2009:
1-Pizza.com has been re-branded as a Crossover Business Name which features integrated marketing for web, phone and branding. The name says, "Call us. We answer the phone." 

Crossover names work great in phone lists too! As traditional phone books transition to the web, crossover marketing will stretch marketing budgets.

Original Article:

New pizza.com owner shivers...
    Ha, ha that's funny!

Hello; 74992 spells 'Pizza' on a phone keypad.

• Everyone made the connection between I (heart) NY and love
• We all get the phone number spells a word for what you are selling

Pizza.com Owner Shivers

The owner of Pizza.com hasn't even been revealed yet and has 4 domain name competitors that will impact mobile pizza sales if these pizza domains are purchased by the right competitor.

Defensive registration or let a competitor buy these direct navigation, common sense, user friendly, mobile centric, novel, short, easy to type and remember domain names?

1-Pizza.com
1-Pizza.mobi
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

Hello! All of these domains have marketing 'BLING' and make sense to consumers.
Every one of these 1-Dash domains is shorter than the companies names listed in our search for pizza and shorter than most of the domains listed for sale at TDNAM containing the word pizza.

All the domains are easy to remember.

Marketing Solution Hidden in Plain Sight!!
What's so hard about 1-74992.com that spells 'Pizza' and looks like a phone number?

Internet Shortcuts
A Domain Alias with domain forwarding is the internet version of a Shortcut for websites and in the case of 1-Pizza.com and his pal 1-Pizza.mobi they 'point' to our domains of interest page.

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

Mobile Pizza Sale Competition Bake off
Competition is brewing for mobile pizza sales and it starts right here with these 4 domains. A new website doesn't need to be developed, just inquire about our auction on Ebay for our 4 pizza domains that hold the marketing key to mobile pizza sales and forward them to your existing website with your current pizza ordering system.

Easy as pizza pie!

Pizza.net will reach for the #2 Marketing Slot to Pizza.com: Like Avis vs Hertz

Pizza.net goes for the #2 Marketing Slot
In Avis vs Hertz, Avis effectively told the world there were 2 car rental companies to choose from, consumers bought in for a while and all the rest of the car rental companies had to battle it out with the market tailings.

Defensive Domain Registrations - Addressing the Competition?
If the currently anonymous buyers of pizza.com buy pizza.net they will have effectively blocked some of their competition for hungry desk bound surfers. Ok, that addresses a lot of the obvious competition but there's more.

Thinking Outside the "Pizza Box"

Catastrophic Oversight
Every business endeavor should include a review for catastrophic oversight. Overlooking key information from any source can lead to failure. As desk bound surfers go mobile there is a disconnect to bookmarks and thinking.

"Sorry, I just can't remember that long nasty to type website..."
    MamaCiancibelliHotSpicyPizzeria.com => right!

Maybe one of these 5 companies bought Pizza.com
The buyer of pizza.com has not been revealed yet so maybe it's one of the Top 5 Pizza Companies listed on the 1st page of results using Google:

• Pizza Hut
• Pappa John's
• Domino's
• Giordano's
• Round Table Pizza

    So the other pizza companies will give up?
        Ya, right. So what can they do?

Mobile Pizza Marketing Oversight
The entire pizza industry has overlooked mobile pizza marketing by a new innovative domain naming convention called 1-Dash.

There are 4 domain names that specifically, un-equivocally target mobile pizza sales.

They are 1-Dash Domains and Look Like Phone Numbers

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

It's So Obvious a Sixth Grader Can See it
Every one of these 1-Dash domains is shorter than the companies names listed in our search for pizza and shorter than most of the domains listed for sale at TDNAM containing the word pizza.

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

Hello! All of these domains have marketing 'BLING' and make sense to consumers.
All the domains are short and easy to remember.

Marketing Solution Hidden in Plain Sight!!
The domain industry hasn't noticed Numbers That Work either (1-Dash Domains parent company) but consumers will; they can't help it. Once 1-Dash is explained (1-Dash puts a 1- in a domain name to make it look like a phone number) the association to a phone number and mobility can't be ignored; especially with a phone in hand.

Pizza.com - Direct Navigation
Pizza.com is one of the best examples of Direct Navigation for marketing to desktop surfers available. The $2.6M sale is breath-taking.

Pizza.net - Defensive Registration
Pizza.net has a bid of $500k with 3 days to go at TDNAM. Currently there are 326 domains for sale with the word 'pizza' in them. Most are long and nonsensical, aimed at attracting key-word searches and at last check, no bids were evident.

Marylander gets big slice of Web pie - Pizza.com Sale for $2.6M

Link: baltimoresun.com

Maryland tech entrepreneur auctions domain name pizza.com for millions
By Tricia Bishop | Sun reporter | 2:48 PM EDT, April 3, 2008

Fourteen years ago, Chris Clark shelled out 20 bucks to register the domain name "pizza.com." This afternoon, he sold it for $2.6 million.

"It's crazy, it's just crazy," he said somewhat giddily yesterday
morning from his home in North Potomac. By then, a week's worth of
anonymous bidding at an online auction site had pushed the price to
today's high. The auction closed at 2 p.m. today.

Pizza.com sold for $2.6 million - 1-Pizza.com May Follow

Wow! Competition in the Pizza market will get interesting soon.

Domain names with hyphens can be of great value if the intention is to associate the domain to phone numbers and market to mobile surfers. A 1-Dash domain (beginning with the number one followed by a hyphen) mimics a phone number for direct navigation that will prompt mobile surfers to connect.

Very Cool! Domains with hyphens can have great purpose and value in marketing.

1-pizza.com is a bargain and a direct competitor to pizza.com as we move to mobility because it looks like a phone number. It may be offered at a later date.

Numbers That Work has the following Pizza domains that use direct navigation to target Mobile Pizza Sales.

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

Link: Domaining.com

Pizza.com sold for $2.6 million

Today Sedo successfully brokered the sale of Pizza.com

for $2.6 million. I do not yet know who the buyer is, but I hope that
it is an end user, because that is what our industry needs most: more
corporate buyers.

Pizza.com has great value for big companies such as Pizza Hut:
It is a generic domain with inarguably lots of type-in traffic and
branding and marketing potential (it would make a great URL in TV ads).

By the way, inspired by this domain’s sale price Pizza.info has now been put up for sale at Sedo as well. Bidding is currently at $1,050.

Pizza.info now up on the block at Sedo

Sounds awesome. Before pizza.com was at auction on SEDO, they had a price of $1,000,000 on the pizza.com website that included the website. Good for them!

1-pizza.com is a bargain and a direct competitor as we move to mobility because it looks like a phone number.

Numbers That Work has the following domains of interest that use direct navigation to target Mobile Pizza Sales 

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

Link: Domaining.com

Pizza.info now up on the block at Sedo
Archived in the category: Domain News                      

After Pizza.com just sold at Sedo for $2,605,000 usd. the owner of Pizza.info must of got excited. Since the reserve was met already at $1,050 usd I hope they do not expect anything over 4 figures let alone 6 figures. It will be interesting to see the ending price, since we know what the .com (king) just sold for.

It will also be interesting to see if Pizza.com gets Paid For, because I have had several domains that I accepted an offer and sent the domain to auction, which have never been paid for. Sedo is really bad with this and it seems like a problem they do not pay much attention to.

Rick Schwartz: FORGET what you THINK you know

The converse of their premise is also true:

and every dot mobi (mobile domain) is also a dotCOM domain

"For mobile enter here - for PC there." This is when we realized it goes both ways: Every dotCOM domain is a mobile domain and every dot mobi (mobile domain) is also a dotCOM domain.

1-Dash Domains as Forwarders
1-Dash Domains make excellent domain pointers to existing websites, the idea being a shorter domain is easier to type and remember. Especially if it looks like a phone number!

True Direct Navigation because users associate 1-Dash Domains to phone numbers and will remember your site.

Example: (and the 4 Pizza Domains will be for sale soon on Ebay )
If you can't afford $1,000,000 for pizza.com maybe these will work for you:

1-Pizza.com   
1-Pizza.mobi  
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

Link: The Frager Factor

Rick Schwartz: FORGET what you THINK you know “Here it is, the perfect site: Enter Here.” "But that was before ppc." So now it will be the perfect site again. In tribute: Rick Schwartz is an extraordinary human being. With A big heart he is a generous man who was a source of great strength and inspiration for me- who was a beacon to keep me believing, pushing against hostile odds.

"For mobile enter here- for PC there."

This is when also I realized that every dotCOM domain is also a mobile domain.

Tiny but Mighty Search Prototype Launch - Mobile

Great, working examples for creative usage of 1-Dash Domains as domain pointers, aliases and masking to forward domains people can remember to the nasty domains humans find cumbersome.

Cumbersome like Google Mobile's URL for mobile access:  http://www.google.com/mobile/

Who wants to type all that... 1-Dash Domains make it easier for surfers to find you and remember your website because our domains look like phone numbers.

Numbers That Work has launched a CSE (Custom Search Engine) that is loaded by any of the four search domains they are offering for sale in their search group 

The Tiny but Mighty Search Portal is the target of 4 Domains:
1-Ask.com
1-Ask.mobi   
1-275.com (275 spells Ask on a phone keypad)
1-275.mobi   

Google:
Google used 466453.com as an alias to Google.com which validates the creative works they aspire to.

Numbers That Work is taking numbers in domains a step further by marketing to mobile surfers by associating domains to phone numbers.

Prime Numbers That Work example:
    1-Pizza.com
    1-Pizza.mobi
    1-74992.com
    1-74992.mobi  (74992 spells Pizza on a phone keypad)

    The 1- mimics a phone number so it’s a great memory trigger for people using a phone to connect to the web.

1-Dash Domain Direct Navigation

The 1-Dash Domain Direct Navigation for users system is so simple it's been hidden like 466453.com was hidden by Google.

Link: 1-Ask - Tiny but Mighty Search Prototype Launch

A mini search site that's easy to remember because the domain name looks like a phone number.

1-Ask.com is a 1-Dash Domain from Numbers That Works and part of the 'Search Engine' Group of domains of interest .

Custom search for mobile surfers. CSE, 1-Ask.com, 1-ask.mobi, 1-275.com & 1-275.mobi look like phone numbers. 275 spells 'ask' on a phone keypad

Our 1-Ask Mobile Search Sites and Directories
1-Ask.com   
1-275.com (Ask on a phone keypad) 

1-Ask.mobi    A mobile search site and directory
1-275.mobi    Mobile CSE

Google Owns About 10000 Domain Names - 466453.com

Many articles mention 500 Domains owned by Google; looks like that number is low.

Of the 10,000 the best is 466453.com because 466543 spells 'Google' on a phone keypad. Of course it's best because its a Number That Works! as we explain here:

Understating 10000 Domain Names Owned by Google:

The WhoIs record from Domain Tools Registrant Search:

"Google Inc." owns about 9,623 other domains

 The Future Mobile Search Market

Search Domains with direct navigation for Search
18 Domains formatted like phone numbers For Sale.
Word           1-Dash.com    1-Dash.mobi    1-Dial.com    1-Dial.mobi
Seek            1-seek.com     1-seek.mobi    1-7335.com    1-7335.mobi
Find                                  1-find.mobi    1-3463.com    1-3463.mobi
Ask              1-ask.com      1-ask.mobi     1-275.com      1-275.mobi
Help                                  1-help.mobi    1-4357.com    1-4357.mobi
NFO (info)    1-nfo.com      1-nfo.mobi     1-636.com      1-636.mobi
Note: NFO is a 'geek' shortcut for info.

 

More Future Mobile Industries For Sale
Several future mobile markets can be owned by buying 1-Dash Domains, the domains mobile people can't forget.

Link: 466453.com - 466453

Whois Record for 466453.com ( 466453 )
Registrant:

        Google Inc.
        (DOM-258840)
        1600 Amphitheatre Parkway Mountain View
        CA         94043 US

Domain Suggestions - Why 1-Vegas.mobi Rocks!

Good Tool; Nonsense Results for Humans => Huh???
Since all the 'good' domain names have been snatched up already, people resort to using online tools like the excellent 'Domain Suggestion' Tool from Domain Tools.com for name suggestions. It saves time but feeds the digital noise of the internet.

Isn't it time we market to humans instead of the Goog Machine?

Frustration mounts from users as we are over-whelmed by options leading to nowhere. It is fueled by the Goog machine...

We are currently evaluating 1-vegas.mobi
(vegas.mobi just sold for $18,000)

1-vegas.mobi may be part of our Gambling Domains Offering we're prepping for an auction at Ebay. 

1-Vegas.mobi will be Auctioned -- on Ebay Soon

Why 1-Vegas.mobi is such a special domain...

• 1-Vegas.mobi looks like a phone number (a 1-Dash Domain)
• it's memorable to mobile surfers
• it's a GEO domain (geographic name) with the obvious tie to the city of Las Vegas
• When 1-Vegas.mobi was listed at TDNAM (GoDaddy Auctions) of 3000 containing the word 'Vegas' it was in the top 1% of the shortest domains offered for sale.
• 1-Vegas.mobi  speaks Mobile, Mobile, Mobile...

1-Vegas.mobi is a short domain and easy to type and remember. (much shorter than the results offered by an online domain suggestion tool)

1-Vegas.mobi Listing Info:
Miss out on Vegas.mobi? Maybe 1-Vegas.mobi will work for you. 1-Vegas.mobi is a 1-Dash Domain because it looks like a phone number, has direct navigation for targeting mobile surfers and has more marketing value than a PPC keyword domain. Info: 1-Dash.com

Link: Domain Suggestions.

Finding the right domain name

With more then 46 Million active dot com domain names registered, it becomes even harder to find a good domain name that matches a product, service, or website concept that is not already taken.

We can help!  Our powerful name-spinning technology can suggest up to 100 domain names using our proprietary semantic domain name technology.

Our Domain Suggestion Test using the word 'Vegas'
Judge for yourself:

• Combinations of common words before and after our "keyword' "Vegas" were offered
• The shortest suggestion was 9 characters
• Many were non-sense
• Lots were typos

...isn't it time we market to humans instead of PPC(pay per click)?

Check out some of the other domains we like: 1-Dash Domains from Numbers That Work

1-Dash direct navigation domains are interesting! Your customers will remember you for it!!

Common words like 'Pizza' become 1-Pizza.com and look like a phone numbers.
If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"