DOMAIN NAME INVESTOR HQ

Anybody up for another pizza domain auction? 1-pizza.com is up for grabs

Updated: July 2, 2008

The 1-Pizza Family of Domain Names Ad now shows 7 domain names

• Seven 1-Pizza websites are now under construction
• A 2% finders fee is being offered for registered finders -
  
  • Register and Info at GotDigit.com
• For Sale

Ebay Ad listing:

1-Pizza Domain Family

• 1-74992.mobi Mobile Pizza Marketing by the Numbers
• 1-74992.com Defacto dot com Mobile Pizza Marketing by the Numbers
• 1-Pizza.info
• 1-Pizza.net
• 1-Pizza.mobi  Keyword Defacto dot mobi Mobile Member of the 1-Pizza Family
• 1-Pizza.us
• 1-Pizza.com Defacto dot com Member of the 1-Pizza Marketing Website

Winning hearts and minds, a positive spin to the 1-Pizza.com vs. Pizza.net ongoing domain valuation war on Ebay.

The crust thickens...

Link: Gadgetell

Anybody up for another pizza domain auction? 1-pizza.com is up for grabs by Arnold Zafra on Apr 30, 2008 at 08:09 PM

Sections: Web, Websites

 

If you envied Chris Clark while reading our previous post on the profit he made from selling his pizza.com for $2.6 million after keeping it alive for 14 years, well here comes
another domain name up for bid at eBay, 1-pizza.com. There are many reasons why 1-pizza.com would be a viable domain name even if the keyword rich domains pizza.com and pizza.net are already up. And Numbers That Work, has listed several of these reasons.

Based on an appraisal and marketing analysis of 1-pizza.com, the domain can ride hot on the heels of the buzz created by the recent sale of pizza.com and pizza.net which were sold for $2.6 million and $1.1 million respectively. Other reasons cited by the market analysis on why 1-pizza.com is worth more than the two pizza domains, include; 1-pizza
bears the TLD “.com”, contains a hyphen, it has the “pizza” keyword and it’s a short domain name having only 7 characters.

The study also cited that 1-pizza.com is shorter than 18 of the domains the Google SERPs display for the term “pizza”, and in SEO work, the shorter your domain name is, the more friendly Google will be to your site. Likewise, world market value for domains with hyphen is becoming valuable in the US other than Europe and China.

Granted that 1-pizza.com is a valuable domain, whoever intends to bid for it at an amount of $1.4 million will certainly be in dire need of competing with pizza.com and pizza.net. Or somebody who is planning to put a pizza delivery service. But still, I don’t think $1.4 million is a viable investment, unless Pizza Hut is planning to change its name to 1-Pizza or Pizza One.

Via [eBay] Via [Numbers that Work]

Hyphens in Domains - Heck Ya

Heck Ya!! says Numbers That Work if it makes sense and connects with visitors, Why not?

1-Pizza.com looks like a phone number, makes sense to humans and is a viable marketing solution for a mobile internet pizza sales website.

1-Pizza.com can hold the #2 spot on Google for pizza sales and has the potential to 'rock and roll' future mobile pizza sales.

...potential to rock and roll future mobile pizza sales!

Ebay Promotion link for the sale of 1-Pizza.com

Link: Numbers That Work

Hyphens in Domains & Domain After-market Value

Domain value increases if a hyphen adds value for the user.

Consider
Germans value hyphens in domain names because it makes it easier for a human to interpret. Chinese value hyphens in domain names for the same reason. Because a period isn't treated as a text character, a period doesn't work as a separator in a domain name.

• The Mobile Market is the 'Next Sales frontier' for the internet as we move to mobile devices.
• If a domain name looks like a phone number, it will be remembered easier by mobile people using mobile devices.

Looking Forward: Marketing to Mobile Surfers?
Advantages for a domain that looks like a phone number:

• Hello! - the domain looks like a phone number!
  
  • A Hypenated Domain can create memorability for mobile surfers
• Novel, trendy and unique

Competitive Advantage
All the above plus:
Captures the #2 Spot to keyword competition

• Like Avis did to Hertz in the rental car business
  • Avis claimed they were #2
  • Claimed the rental car market only had 2 players
  • In one stroke of genius eliminated all other competitors

The Elephant in the Room...
Yup, it's 'make my day keyword' Google. Owning the industry keyword domain makes the owner 'king' of their market segment.

The elephant defines the 'pizza' box that traps the competition in a ranking or search placement.

Escape the pizza.com box by 'Thinking outside that pizza box...'

Pizza Industry Example:
This is the challenge faced in the online pizza business if a top 10 Pizza Company didn't buy pizza.com or pizza.net. All other Pizza Companies get squashed by the keyword elephant...

The best solution is purchasing 1-Pizza.com because it looks like a phone number, makes sense to humans and is a viable marketing solution for a mobile internet pizza sales website.

1-Pizza.com can hold the #2 spot on Google for pizza sales and has the potential to 'rock and roll' future mobile pizza sales.

...potential to rock and roll future mobile pizza sales!

Numbers That Work: 1-Pizza.com - Thinking Outside the Pizza.com Box - Press Release

A spunky challenge to marketing types looking to leverage their websites when the industry 'keyword' domain is owned by others. The internet is the breeding ground for innovation so this may gain traction.

Wow, this is understated: April 2008 - Pizza is Hot in Domain News

The Numbers That Work Pre-Auction Promo for the domain 1-Pizza.com on Ebay provides in depth detail.

Everyone says it, now someone is actually doing it!

"Think Outside the Pizza.com Box?"

Link: Numbers That Work: 1-Pizza.com - Press Release

FOR IMMEDIATE RELEASE

TITLE: "Thinking Outside the Pizza.com Box"

SUBTITLE: 1-Pizza.com vs. Pizza.net

Littleton, Colorado 5/01/2008

Innovative marketing yields a challenge to Domainers, the Pizza Industry and Investors with the offering of 1-Pizza.com, a 1-Dash Domain from Numbers That Work. No one should be surprised that someone came up with a solution to the short supply of usable and pronounceable dot com domain names. The fact that 1-Dash Domains look like phone numbers, gives them a built-in 'memorability hook' to mobile surfers.

 

If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!"

1-Pizza.com and Aftermarket Domain Valuation Factors

Marketing has made an intrusion into the domain industry with innovation from Numbers That Work that challenges a sector of domain values and appraisals to 'Think Outside the Pizza.com Box.' Many agree and welcome ideas that enable businesses and users to get together.

The Ebay ad (and subsequent auction) promoting 1-Pizza.com over Pizza.net (recent sale for $1.1M) may rock the boat.

1-Dash Domains offer marketing that transitions business to mobile users in an elegant and innovative way offering a solution to businesses that fail to acquire 'the prime keyword' for their market.

1-Dash Domain Value

Pure B2C Marketing
1-Dash Domains like 1-Pizza.com will be used as shortcuts to long existing domain names. With a number 1 and a hyphen, they look like phone numbers and will lead the wave to mobility before dot mobi kicks into full gear. Coincidental to our 'pizza' topic, fast food service expectations have penetrated every aspect of our lives as 'time challenged' people adopt quick and easy.

Pure Marketing
1-Pizza.com is the only domain with the potential to firmly establish itself in the #2 spot like Avis did to Hertz in the rental car business and has big upside potential with mobile surfers, teens and texters.

Get out of the Pizza.com Box
If a top 10 Pizza Company didn't get pizza.com, few options are available to competitors due to the nature of how keywords have become 'type-in' shortcuts to websites.

1-Pizza.com is a viable solution; Get it before a competitor does.

Call to Action for Domain Owners
Lots of domains were registered when Numbers That Work registered theirs. Parking and development are options but... If you own a domain that fits the 1-Dash Naming convention, new appraisal valuations await if this takes off.
 

Summation:
Dan Warner's insightful comments address domain valuations fairly and elegantly but many of his points become null as human nature enables 20 -20 hind sight and we only react to things that have already happened.

Numbers That Work has added a mobile challenge for the industry by introducing an additional valuation factor with a mobile twist.

Link: Dan Warner for DNJournal.com

Aftermarket Domain Valuation Factors: Dan Warner Details What Motivates Domain Buyers Today

By Dan Warner
COO, Fabulous.com
Consumers purchase domains for a variety of reasons. These unique motivating factors shape the value which is attributed to domains by individual buyers. It logically follows that a domain's true value can only be attributed to a specific buyer at a particular moment in time. Following is a framework of primary factors that buyers commonly attach to each domain purchase.

1-Pizza.com vs Pizza.net The Million Dollar Question

Analysis of the Ebay: 1-Pizza.com vs. Pizza.net Pre-Auction Promotion

1-Pizza.com is being promoted on Ebay in preparation for auction. With recent sales of pizza.com and pizza.net the time seems right for new ideas and a bit of innovation in the domain name industry.

1-pizza.com may send a wake-up call to old school domain valuations as we move to mobility and  people understand that users reward easy and looking like a phone number launches 1-pizza.com into the stratosphere for memorability for mobile surfers with a phone in hand. It is a world market and offering the domain on Ebay may reach domain investors in Europe or China that look to future value and aren't awe-struck by comp sales.

The internet fuels innovation and competition, having an advantage in being a short, easy to type, dot com domain leverages 1-pizza.com over pizza.net. Looking like a phone number seems more than reasonable for users to adopt as it only takes a second look to make the mobile connection.

Many feel pizza.net was over-valued when selling for $1.1M but one never knows when the name will be available again and you run the risk that a competitor will buy it. As in war, if you have it, your enemy can't use it.

Thinking outside the Pizza.com box

Pizza companies have few options if they didn't get pizza.com 

Long domains lose out to short ones so a domain name that makes sense to humans may be what Pizza Companies seek to remain competitive in Online Mobile Pizza Sales.

Investment Analysis
The advantages for 1-Pizza.com as a domain investment are very good due to 'Pizza' being in the news with strong media coverage and high domain values established with the recent sale of pizza.com for $2.6M and pizza.net selling for $1.1M.

Using 1-pizza.com defensively or as a name for a website to develop is extremely good, especially with a mobile focus which is where the industry is headed. A case can be made for finding a domain before a business name because the domain becomes the brand.

The need and competition for domains is extreme and 1-Dash Domains are one viable solution to the shortage of quality domains. 1-Dash Domains effectively double the internet for keywords. With a 1-Dash keyword domain using sound SEO and marketing, the #2 slot in search engine results can be achieved for potential desk-bound customers and getting mobile customers may even have an advantage.

If a top 10 Pizza Company didn't get pizza.com, few options are available to competitors due to the nature of how keywords have become 'type-in' shortcuts to websites. 1-Pizza.com is the only domain with the potential to firmly establish itself in the #2 spot like Avis did to Hertz in the rental car business and has big upside potential with mobile surfers, teens and texters.

• 1-Pizza.com is the only domain that can arguably compete with Pizza.com or Pizza.net
• It's the only competitor for type-in or direct navigation traffic
• 1-Pizza.com has potential as a shortcut to an existing website
• 1-Pizza.com is a defensive 'must buy' for existing pizza companies to deny competitors access to the market

Innovation and Marketing Lessons

1. The internet has taught us that if you don't get the best domain name you lose.
2. If you reward users with 'easy', they will reward you with sales.
3. Secure a domain name before naming a business.
4. Avis secured the #2 marketing position and defined the auto rental market as a field of 2
   1. 1-Pizza.com effectively does the same for the online pizza ordering business because of the association to phone numbers.
   2. pizza.net has defensive value
   3. The .net extension makes pizza.net invisible

Ebay and Common Sense Marketing
The pitch for 1-Pizza.com is on Ebay, the World's Largest Mall because it will reach the appropriate audience; entrepreneurs and investors that use common sense to evaluate products and marketing pitches to invest in 'good deals'. 1-Pizza.com is ahead of the value curve with domain appraisers but common sense should show investors or pizza companies the value of domains with a built-in association to mobility. Buy it when you can and before a competitor latches on to it.

From an outside view into domaining like that of Ebay Entrepeneurs, the value of the internet's real estate won't be blurred by pay per click and nonsensical domain names users hate and can't remember. Evaluating future value and potential for appreciation

It is time to: 'Think Outside The Pizza.com Box'

The Future is Mobile
Regardless the market for 1-pizza.com should only interest the top 20 pizza companies in a Google Search for Pizza and a few investors, 1-Pizza.com targets the future with a new idea for reaching mobile users because of the built-in association to phone numbers. It works for other keywords too as Numbers That Work has been promoting over the last couple of months.

This transition to mobile has an agent with 1-Pizza.com. Businesses can leverage the mobility factor of domains that look like phone numbers as unique, innovative and cool.

Domain Investors are thinking keywords, past sales and pay per click and are stuck there. The 'marketing hooks' are obvious if one is looking.

Investment Strategy
1-Pizza.com is a recommended buy at $1.4M to $2.6M for existing online pizza companies or investors that can think outside the pizza.com box...

1-Pizza.com has potential to be the best Future Mobile Domain Period.

The Million Dollar question remains?
   Is 1-Pizza.com worth more than Pizza.net?
   If one has the ability to think outside the Pizza.com box the answer has to be yes!!

Appraisal and Marketing Analysis for 1-Pizza.com:

• 1-pizza.com looks like a phone number because of the number 1 and a hyphen
  • That spells 'mobile' in any marketing language
  • Shortest remaining pizza domain that makes sense to a human.
•   Best competition for Pizza.com or Pizza.net
  •   Short, easy to remember and type, 7 Characters

Market Trends
  Pizza is hot in domain news - April 2008

• pizza.com sold for $2.6M
• pizza.net sold for $1.1M
• 1-Pizza.com has potential as a Mobile Marketing Homerun

1-Pizza.com Industry Factors

•   1-Pizza.com has a .com extension
  • Loads automatically in a browser if only 1-pizza is typed
•    Contains a hyphen – some say ok, some not
•    Pizza is ‘the’ industry keyword
  •    Short 7 Character domain name
  • Easy to remember and type
• Shortest remaining pizza domain that makes sense to a human
  • Best competition for Pizza.com or Pizza.net
  • Most likely 1-pizza.com is the only domain that can compete for online pizza sales as we move to a mobile society

Other qualitative industry factors for 1-Pizza.com

• Shorter than 18 of the domains in the top Google Results for the word pizza
  • only pizza.com and pizza.net are shorter
  • With development and marketing 1-Pizza.com beats pizza.net
• 1-Pizza.com is shorter than 99% of all domains containing the word ‘pizza’
  • also shorter than 99% of domains containing the word pizza that are for sale on GoDaddy, Ebay, Sedo or any other domain auction sites
• Competition for a good domain name is brutal
  • few domains remain that make sense to humans
• The dot com stampede is now the dot com crush
  • keyword defensive domains are taken to deny competitors access to the market
• World Market Values for Domains with Hyphens is Greater than in the USA
  • Europe (specifically Germany)
  • China values numbers in domain more than any other country

Abstract Industry Factors for 1-Pizza.com

• 1-pizza.com looks like a phone number and that spells ‘mobile’ in any marketing language.
  • Memorability factor because of phone number association
  •      Unique, innovative, catchy
  •      Hello, it looks like a phone number!
• Of the domains for sale, 1-pIzza.com is the only one that makes sense to a human!
  • 1-Pizza.com is the only dot com pizza domain with a 'true' mobile connection
• Contains a hyphen which makes it look like a phone number
  • Industry Opinion remains divided, some place reduced value on domains with a hyphen
  • some say it doesn't matter (no thinks phone number yet)
• No one has seriously made the case for domains associated to phone numbers with a 1- (1 and a dash or hyphen)
  • Undeniable mobile connection

Links:
Please see our ad or auction on Ebay to bid on 1-Pizza.com 
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=260234950566

Further Analysis at Numbers That Work
http://www.numbersthatwork.com/

1-Dash Domains
http://www.numbersthatwork.com/1dash

Pizza.net will reach for the #2 Marketing Slot to Pizza.com: Like Avis vs Hertz

Pizza.net goes for the #2 Marketing Slot
In Avis vs Hertz, Avis effectively told the world there were 2 car rental companies to choose from, consumers bought in for a while and all the rest of the car rental companies had to battle it out with the market tailings.

Defensive Domain Registrations - Addressing the Competition?
If the currently anonymous buyers of pizza.com buy pizza.net they will have effectively blocked some of their competition for hungry desk bound surfers. Ok, that addresses a lot of the obvious competition but there's more.

Thinking Outside the "Pizza Box"

Catastrophic Oversight
Every business endeavor should include a review for catastrophic oversight. Overlooking key information from any source can lead to failure. As desk bound surfers go mobile there is a disconnect to bookmarks and thinking.

"Sorry, I just can't remember that long nasty to type website..."
    MamaCiancibelliHotSpicyPizzeria.com => right!

Maybe one of these 5 companies bought Pizza.com
The buyer of pizza.com has not been revealed yet so maybe it's one of the Top 5 Pizza Companies listed on the 1st page of results using Google:

• Pizza Hut
• Pappa John's
• Domino's
• Giordano's
• Round Table Pizza

    So the other pizza companies will give up?
        Ya, right. So what can they do?

Mobile Pizza Marketing Oversight
The entire pizza industry has overlooked mobile pizza marketing by a new innovative domain naming convention called 1-Dash.

There are 4 domain names that specifically, un-equivocally target mobile pizza sales.

They are 1-Dash Domains and Look Like Phone Numbers

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

It's So Obvious a Sixth Grader Can See it
Every one of these 1-Dash domains is shorter than the companies names listed in our search for pizza and shorter than most of the domains listed for sale at TDNAM containing the word pizza.

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

Hello! All of these domains have marketing 'BLING' and make sense to consumers.
All the domains are short and easy to remember.

Marketing Solution Hidden in Plain Sight!!
The domain industry hasn't noticed Numbers That Work either (1-Dash Domains parent company) but consumers will; they can't help it. Once 1-Dash is explained (1-Dash puts a 1- in a domain name to make it look like a phone number) the association to a phone number and mobility can't be ignored; especially with a phone in hand.

Pizza.com - Direct Navigation
Pizza.com is one of the best examples of Direct Navigation for marketing to desktop surfers available. The $2.6M sale is breath-taking.

Pizza.net - Defensive Registration
Pizza.net has a bid of $500k with 3 days to go at TDNAM. Currently there are 326 domains for sale with the word 'pizza' in them. Most are long and nonsensical, aimed at attracting key-word searches and at last check, no bids were evident.

Marylander gets big slice of Web pie - Pizza.com Sale for $2.6M

Link: baltimoresun.com

Maryland tech entrepreneur auctions domain name pizza.com for millions
By Tricia Bishop | Sun reporter | 2:48 PM EDT, April 3, 2008

Fourteen years ago, Chris Clark shelled out 20 bucks to register the domain name "pizza.com." This afternoon, he sold it for $2.6 million.

"It's crazy, it's just crazy," he said somewhat giddily yesterday
morning from his home in North Potomac. By then, a week's worth of
anonymous bidding at an online auction site had pushed the price to
today's high. The auction closed at 2 p.m. today.

Pizza.com sold for $2.6 million - 1-Pizza.com May Follow

Wow! Competition in the Pizza market will get interesting soon.

Domain names with hyphens can be of great value if the intention is to associate the domain to phone numbers and market to mobile surfers. A 1-Dash domain (beginning with the number one followed by a hyphen) mimics a phone number for direct navigation that will prompt mobile surfers to connect.

Very Cool! Domains with hyphens can have great purpose and value in marketing.

1-pizza.com is a bargain and a direct competitor to pizza.com as we move to mobility because it looks like a phone number. It may be offered at a later date.

Numbers That Work has the following Pizza domains that use direct navigation to target Mobile Pizza Sales.

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

Link: Domaining.com

Pizza.com sold for $2.6 million

Today Sedo successfully brokered the sale of Pizza.com

for $2.6 million. I do not yet know who the buyer is, but I hope that
it is an end user, because that is what our industry needs most: more
corporate buyers.

Pizza.com has great value for big companies such as Pizza Hut:
It is a generic domain with inarguably lots of type-in traffic and
branding and marketing potential (it would make a great URL in TV ads).

By the way, inspired by this domain’s sale price Pizza.info has now been put up for sale at Sedo as well. Bidding is currently at $1,050.

Trade in web names worth millions - Common words valued like gold

This is a well written article and except for the bottom following out of domain 'parking' revenues spot on. Common words have become the 'real estate' of the internet and competition will find the best way to market to buyers.

Our 'real estate' has become common word domains that look like phone numbers, very interesting to investors interested in reaching mobile people.

Word futures...

Link: Technology | The Observer.

Speculators are the latest breed of dotcom entrepreneur, buying up website domain
names - and making their fortune by dealing in them

David Smith, technology correspondent The Observer Sunday March 16 2008

About this article

 

This article appeared in the Observer on Sunday March 16 2008  on p14 of the News section. It was last updated at 11:15 on March 17 2008.

Neil Stanley goes to bed each night knowing he will wake up a little richer. All over the world, the clicks of computer mice are depositing a few more pounds into his account. His
secret is that he was smart enough to ask: what's in a name?

Stanley is a trader in domain names, the addresses of websites which commonly follow 'www' and end with '.com' or '.co.uk'. Once a banker at Goldman Sachs, he now has a different portfolio of lucrative investments including bridalfashion.co.uk, onlinecareers.co.uk, schoolguide.co.uk, sendingflowers.co.uk and impotency.co.uk.

He is one of a growing band of cyber-speculators able to make a living from buying and selling domain names at a substantial profit. No effort or expertise in building websites is required. Instead, a PC with broadband connectivity and an eye for a popular generic domain is enough to draw traffic and unlock a fortune. Recently Stanley was involved in a deal which registered a domain name for almost nothing and sold it for $40,000 a few weeks later.

'It's amazing how many people go to the address bar and type in a generic name instead of going to Google,' said the 44-year-old from Bath. 'If you've got mortgages.co.uk, you've got a licence to print money. It's an industry in its infancy and there's a bit of a gold rush on at the moment. It's amazing that the UK hasn't really woken up to it yet.

'The analogy is real estate. The internet got invented and all the land is being bought up. In 10 years' time any word you can think of will be taken: all the real estate will be gone. If one day someone wants to build a skyscraper on it, you've made a fortune.'

Rick Schwartz: FORGET what you THINK you know

The converse of their premise is also true:

and every dot mobi (mobile domain) is also a dotCOM domain

"For mobile enter here - for PC there." This is when we realized it goes both ways: Every dotCOM domain is a mobile domain and every dot mobi (mobile domain) is also a dotCOM domain.

1-Dash Domains as Forwarders
1-Dash Domains make excellent domain pointers to existing websites, the idea being a shorter domain is easier to type and remember. Especially if it looks like a phone number!

True Direct Navigation because users associate 1-Dash Domains to phone numbers and will remember your site.

Example: (and the 4 Pizza Domains will be for sale soon on Ebay )
If you can't afford $1,000,000 for pizza.com maybe these will work for you:

1-Pizza.com   
1-Pizza.mobi  
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

Link: The Frager Factor

Rick Schwartz: FORGET what you THINK you know “Here it is, the perfect site: Enter Here.” "But that was before ppc." So now it will be the perfect site again. In tribute: Rick Schwartz is an extraordinary human being. With A big heart he is a generous man who was a source of great strength and inspiration for me- who was a beacon to keep me believing, pushing against hostile odds.

"For mobile enter here- for PC there."

This is when also I realized that every dotCOM domain is also a mobile domain.

Tiny but Mighty Search Prototype Launch - Mobile

Great, working examples for creative usage of 1-Dash Domains as domain pointers, aliases and masking to forward domains people can remember to the nasty domains humans find cumbersome.

Cumbersome like Google Mobile's URL for mobile access:  http://www.google.com/mobile/

Who wants to type all that... 1-Dash Domains make it easier for surfers to find you and remember your website because our domains look like phone numbers.

Numbers That Work has launched a CSE (Custom Search Engine) that is loaded by any of the four search domains they are offering for sale in their search group 

The Tiny but Mighty Search Portal is the target of 4 Domains:
1-Ask.com
1-Ask.mobi   
1-275.com (275 spells Ask on a phone keypad)
1-275.mobi   

Google:
Google used 466453.com as an alias to Google.com which validates the creative works they aspire to.

Numbers That Work is taking numbers in domains a step further by marketing to mobile surfers by associating domains to phone numbers.

Prime Numbers That Work example:
    1-Pizza.com
    1-Pizza.mobi
    1-74992.com
    1-74992.mobi  (74992 spells Pizza on a phone keypad)

    The 1- mimics a phone number so it’s a great memory trigger for people using a phone to connect to the web.

1-Dash Domain Direct Navigation

The 1-Dash Domain Direct Navigation for users system is so simple it's been hidden like 466453.com was hidden by Google.

Link: 1-Ask - Tiny but Mighty Search Prototype Launch

A mini search site that's easy to remember because the domain name looks like a phone number.

1-Ask.com is a 1-Dash Domain from Numbers That Works and part of the 'Search Engine' Group of domains of interest .

Custom search for mobile surfers. CSE, 1-Ask.com, 1-ask.mobi, 1-275.com & 1-275.mobi look like phone numbers. 275 spells 'ask' on a phone keypad

Our 1-Ask Mobile Search Sites and Directories
1-Ask.com   
1-275.com (Ask on a phone keypad) 

1-Ask.mobi    A mobile search site and directory
1-275.mobi    Mobile CSE