Numbers that Work Make the Phone Ring

Hyphens in Domains & Domain After-market Value

Domain value increases if a hyphen adds value for the user.

Consider
Germans value hyphens in domain names because it makes it easier for a human to interpret. Chinese value hyphens in domain names for the same reason. Because a period isn't treated as a text character, a period doesn't work as a separator in a domain name.

• The Mobile Market is the 'Next Sales frontier' for the internet as we move to mobile devices.
• If a domain name looks like a phone number, it will be remembered easier by mobile people using mobile devices.

Looking Forward: Marketing to Mobile Surfers?
Advantages for a domain that looks like a phone number:

• Hello! - the domain looks like a phone number!
  
  • A Hypenated Domain can create memorability for mobile surfers
• Novel, trendy and unique

Competitive Advantage
All the above plus:
Captures the #2 Spot to keyword competition

• Like Avis did to Hertz in the rental car business
  • Avis claimed they were #2
  • Claimed the rental car market only had 2 players
  • In one stroke of genius eliminated all other competitors

The Elephant in the Room...
Yup, it's 'make my day keyword' Google. Owning the industry keyword domain makes the owner 'king' of their market segment.

The elephant defines the 'pizza' box that traps the competition in a ranking or search placement.

Escape the pizza.com box by 'Thinking outside that pizza box...'

Pizza Industry Example:
This is the challenge faced in the online pizza business if a top 10 Pizza Company didn't buy pizza.com or pizza.net. All other Pizza Companies get squashed by the keyword elephant...

The best solution is purchasing 1-Pizza.com because it looks like a phone number, makes sense to humans and is a viable marketing solution for a mobile internet pizza sales website.

1-Pizza.com can hold the #2 spot on Google for pizza sales and has the potential to 'rock and roll' future mobile pizza sales.

...potential to rock and roll future mobile pizza sales!

 

Ebay Promotion link for the sale of 1-Pizza.com

Link: DOT MOBI INVESTOR HQ

Pay Per Click (PPC) vs 1-Dash Domains After-market Value

Value Analysis
Using the word 'Pizza' formatted with the 1-Dash and 1-Dial naming conventions;

1-Pizza.com
1-Pizza.mobi
1-74992.com (spells pizza on a phone keypad)
1-74992.mobi

A 1-Dash domain contains a word and mimics a phone number and a 1-Dial domain spells a word  on a phone keypad, also mimicking a phone number. In this case ‘Pizza’ (74992)

But they look like phone numbers...

Value Analysis
Using the word 'Pizza' formatted with the 1-Dash and 1-Dial naming conventions;

1-Pizza.com
1-Pizza.mobi
1-74992.com (spells pizza on a phone keypad)
1-74992.mobi

A 1-Dash domain contains a word and mimics a phone number and a 1-Dial domain spells a word  on a phone keypad, also mimicking a phone number. In this case ‘Pizza’ (74992)

But they look like phone numbers...

Press Release - Pizza Domain War 1-Pizza.com vs. Pizza.net

FOR IMMEDIATE RELEASE

 

TITLE: "Thinking Outside the Pizza.com Box"

SUBTITLE: 1-Pizza.com vs. Pizza.net

Littleton, Colorado May 1, 2008

 

Innovative marketing yields a challenge to Domainers, the Pizza Industry and Investors with the offering of 1-Pizza.com, a 1-Dash Domain from Numbers That Work. No one should be surprised that someone came up with a solution to the short supply of usable and pronounceable dot com domain names. The fact that 1-Dash Domains look like phone numbers, gives them a built-in 'memorability hook' to mobile surfers.

 

If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"

 

April 2008 - Pizza is Hot in Domain News

The ground-work for choosing 1-Pizza.com as the initial offering and subsequent marketing campaign for Numbers That Work came in April as the domain name Pizza.com sold for $2.6M and Pizza.net sold for $1.1M

The Crust Thickens…

As Pizza Companies face increased online competition if they didn't buy pizza.com or pizza.net few options remain with brutal internet competition ruling keyword navigation to websites. Numbers That Work announces a solution using the 1-Dash Naming Convention that places a 1 and a hyphen in front of a keyword which effectively doubles the available usable keyword domain name supply.

 

Companies can now compete with the owners of 'pure' keyword domains because a 1-Dash Domain carries a 'marketing hook' to mobility because 1-Dash Domains look like phone numbers.

1-Pizza.com is a good option to beat Pizza.net in Search Engine Placement

1-Pizza.com looks like a phone number, makes sense to humans and is a viable marketing solution for a mobile internet pizza sales website. With the proper ingredients (web marketing and development) 1-Pizza.com can solidify it's place against Pizza.com as Avis did to Hertz in the Rental Car Business by claiming itself as #2.

 

Building a New Website is Un-necessary

1-Pizza.com can be used as a user friendly shortcut to an existing website. It's shorter than MamaCiancibelliHotSpicyPizzeria.com and visitors will appreciate that it's easy to type and remember.

 

Articles that reference the Pizza Domain War

Gadgetell - Thoughtful affirmation of our value premise; wait and see validation.
Mixx - Shared information in domain group. 2 comments.
Digg - 2 Diggs, may get buried.

For further information, please visit these online resources:

Numbers That Work Article:

1-Pizza.com vs. Pizza.net - Why 1-Pizza.com is worth more than Pizza.net?

 

1-Dash Domains Article: What are 1-Dash and 1-Dial Domains?

Ebay Pre-Sale Promotion for 1-Pizza.com: 

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=260234950566

 

About Numbers That Work

A small innovative company from Littleton, Colorado that came up with a solution to the short supply of usable and pronounceable dot com domain names. The fact that 1-Dash Domains look like phone numbers, gives them a built-in 'memorability hook' to mobile surfers. If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"

 

Contact:

MS2 LLC, PR /Media Dept.
Littleton, Colorado

ms2domain@gmail.com

Numbers That Work

http://www.numbersthatwork.com/

 

###

Press Release Link on SANE PR

Thinking Outside the Pizza.com - "Pizza Box"

Pizza.com - Direct Navigation
Pizza.com is one of the best examples of Direct Navigation for marketing to desktop surfers available. The $2.6M sale is breath-taking.

Catastrophic Oversight as it Relates to Domain Names
Every business endeavor should include a review for catastrophic oversight. Overlooking key information from any source can lead to failure. As desk bound surfers go mobile there is a disconnect to bookmarks and thinking.

"Sorry, I just can't remember that long nasty to type website..."
    MamaCiancibelliHotSpicyPizzeria.com => right!

Mobile Pizza Marketing Oversight
The entire pizza industry has overlooked mobile pizza marketing by a new innovative domain naming convention called 1-Dash Domains.

There are 4 domain names that specifically, un-equivocally target mobile pizza sales.

The Solution is 1-Dash Domains because they look like Phone Numbers

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

It's So Obvious a Sixth Grader Can See it
Every one of these 1-Dash domains is shorter than the companies names listed in our search for pizza and shorter than most of the domains listed for sale at TDNAM containing the word pizza.

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

Hello! All of these domains have marketing 'BLING' and make sense to consumers.
All the domains are short and easy to remember.

Marketing Solution Hidden in Plain Sight!!
The domain industry hasn't noticed Numbers That Work either (1-Dash Domains parent company) but consumers will; they can't help it. Once 1-Dash is explained (1-Dash puts a 1- in a domain name to make it look like a phone number) the association to a phone number and mobility can't be ignored; especially with a phone in hand.

Pizza.com - Direct Navigation
Pizza.com is one of the best examples of Direct Navigation for marketing to desktop surfers available. The $2.6M sale is breath-taking.

Pizza.net - Defensive Registration
Pizza.net has a bid of $500k with 3 days to go at TDNAM. Currently there are 326 domains for sale with the word 'pizza' in them. Most are long and nonsensical, aimed at attracting key-word searches and at last check, no bids were evident.

Did one of these 5 companies buy Pizza.com
The buyer of pizza.com has not been revealed yet so maybe it's one of these 5 Pizza Companies listed on Google:

• Pizza Hut
• Pappa John's
• Domino's
• Giordano's
• Round Table Pizza

So four of these pizza companies will give up?
        Ya, right.

 

1-Dash and 1-Dial Private Domains for sale listing.

...that's thinking outside the "Pizza Box"

Google's Top 17 (18) Easter Eggs, Gags, and Hoaxes

Hey PC World... how about a title change?

PC World - Google's Top 18 (17) Easter Eggs, Gags, and Hoaxes

We see Google hid an 'Easter Egg' in plain site since they registered 466453.com in the year 2000

PC World missed this one and we think a few other people did too... (we know others reported it, we mention it again because it's so cool)

466453.com was hidden in plain sight among Google's 500 Domains.

On Easter our article explained that the number '466453' in 466453.com spells 'Google' on a phone keypad and that makes it a 'Number That Works!' (We know we're not the first)

Google is using 466453.com as a pointer or alias to google.com

We also pointed out a cool way to use 1-Dash Domains as pointers to reach mobile surfers with the group of search domains that target mobile surfers.

Link: PC World - Google's Top 17 Easter Eggs, Gags, and Hoaxes.

Google's Top 17 Easter Eggs, Gags, and Hoaxes Google makes your life easier with great search, but did you also know it's loaded with pranks, goofs, and put-ons? We show you the best of the bunch.

---

Domains For Sale | Dot Mobi Investor HQ | 1-Dash Domains | Domains for Sale by Group

Google has an 'Easter Egg' in owned Domains

466453.com Spells 'Google' on a Phone Keypad
Numbers That Work noticed that the number '466453' in 466453.com spells 'Google' on a phone keypad and that makes it a 'Number That Works!'

The number '466453' 'spells' other, non-sensical things too but you can check it using KeyPad Golf, our free online, word to numeric keypad converter. The other numbers as domains will remain puzzles until someone reveals what they are.

We contacted Google to discuss our 1-Dash and 1-Dial search domains with their online web form but...

We appreciate your interest in Google, and thank you for taking the time to write.
Regards, The Google Team

Note: We think 1-Google (any domain extension) would be an infringement on the Google Mark. Our 1-Dial domains that look like phone numbers would not.
1-466453.COM and 1-466453.MOBI

We thought these domains were fun but we never reached a human...
4588466453.info 4588466453 spells ILuvGoogle
93588466453.info 93588466453 spells WeLuvGoogle   

Domains Associated with Phone Numbers
Associating domains to phone numbers with 1-Dash and 1-Dial Domains can capture an entire mobile market segment because a phone user makes and sustains a constant connection between the phone and web. And we registered the common words we most use as search terms; ask, find, seek etc.

Direct Navigation Exemplified
1-Dash Domains offer the purest form of Direct Navigation to end users available and it's simple. Take a common word and precede it with a 1- (one-dash) and you have a domain that looks like a phone number. Our analysis:

Search Domains with direct navigation for Search

18 Domains formatted like phone numbers For Sale.
Word           1-Dash.com    1-Dash.mobi    1-Dial.com    1-Dial.mobi
Seek            1-seek.com     1-seek.mobi    1-7335.com    1-7335.mobi
Find                                  1-find.mobi    1-3463.com    1-3463.mobi
Ask              1-ask.com      1-ask.mobi     1-275.com      1-275.mobi
Help                                  1-help.mobi    1-4357.com    1-4357.mobi
NFO (info)    1-nfo.com      1-nfo.mobi     1-636.com      1-636.mobi
Note: NFO is a 'geek' shortcut for info.

Link: pronetadvertising.com

Google's growing list of domains

Have you ever wondered how many domain names Google owns? Currently Google owns 520 domain names. Their domain collection has been growing over the last couple years because of all of the companies they started and have bought. Some of these domain names are not in Google's name, but in the company's name that they purchased. If you see any domains missing or inaccuracies, feel free and leave a comment.

  21150.com
3576.net
38389438.com
466453.com
7sou.com
95539.com

Domain Pointers and Aliases from 1-Dash Lead to Sales

Long domain names hinder users

• Hard to remember
• Too long to type
• Naming doesn't make sense

Google Mobile at http://www.google.com/mobile/ is an example of a long nasty URL that really sends a message to mobile surfers that the site is an after-thought,

"Oh, by the way. We have a mobile website for you but the best we can do is add it on to our current domain name. Happy typing!"

With the competition for search results, search providers will catch on to this eventually. Maybe someone that reads this can give them a head's up? We're positive the domains we have for sale in our Search Group of domains made up of common words people think about when searching, will not be sold for anywhere close to $44 million...

Numbers That Work has the solution!

Implement a Domain Alias (Search Company)
Using our domains with the common search term: Ask             
1-ask.com      
1-ask.mobi    
1-275.com     (275 spells Ask on a phone keypad) (Cool huh?)
1-275.mobi

Google Example:

Point 1-ask.com and 1-275.com   to: http://www.google.com

and

Point 1-ask.mobi and 1-275.mobi to: http://www.google.com/mobile/

Why a Domain Alias?
Multiple domains can be used to 'point' to a companies main website.
This is done by setting the domain nameservers or by forwarding a domain.

Alias Defined:
After a domain is setup to 'point' somewhere, it is referred to as an alias.

Domain Pointer Examples:

Numbers That Work
numbersthatwork.com points to http://http://numbersthatwork.typepad.com
1-Dash.com points to http://numbersthatwork.typepad.com/1dash

PC Magazine
How PC Magazine uses a Domain Pointer or Alias

pcmag.com points to http://www.pcmag.com/
and
pcmagazine.com/ also points to http://www.pcmag.com/

Domains that look like phone numbers become Direct Navigation Domains
Marketing to web surfers can be accomplished with Direct Navigation Domains from Numbers That Work. Just by adding a 1- (1 dash) to the beginning of domain name it 'looks' like a phone number!! This provides a unique 'memory hook' for people on mobile devices.

Wow, I can remember that!

We have several common word domains for sale formatted like phone numbers.
Our domains are short and easy to remember.

Domains for Sale
Complete List of Domains for Sale
1-Dash Domains for Sale by Group

Search Industry Portfolio Offering
We would look at 1-Dial and 1-Dash domains using relevant keywords as a way to capture the mobile 'Search market'...

These domains are short and easy to remember with a 'killer' memorability hook to mobile users.

Common words relating to the Search Industry - Domains formatted like phone numbers.
Word           1-Dash.com    1-Dash.mobi    1-Dial.com    1-Dial.mobi
Seek            1-seek.com     1-seek.mobi    1-7335.com    1-7335.mobi
Find                                  1-find.mobi    1-3463.com    1-3463.mobi
Ask              1-ask.com      1-ask.mobi     1-275.com      1-275.mobi
Help                                  1-help.mobi    1-4357.com    1-4357.mobi
NFO (info)    1-nfo.com      1-nfo.mobi     1-636.com      1-636.mobi
Note: NFO is a 'geek' shortcut for info.

 

Tags: Domain, Pointer,Alias, Marketing, Sales
Direct Navigation Domains

Direct navigation - Wikipedia

Wikipedia could add 1-Dash and 1-Dial Domains to their definition of direct navigation because from a marketing standpoint, it precedes typing by placing the link in the surfer's head.

Marketing doesn't get any better than that and after all, they defined direct navigation as a loosely defined term...

Link: Wikipedia, the free encyclopedia.

Direct navigation From Wikipedia, the free encyclopedia Jump to: navigation, search

Direct navigation is a marketing term that describes the method individuals use to navigate the Internet in order to arrive at specific websites. Direct navigation is a new, loosely defined term which is generally understood to include type-in traffic and bookmarked traffic. This involves an internet user navigating to a website directly through the website address bar, bypassing any online search engines and navigating directly to the domain.

A 2005 study of internet traffic revealed that direct navigation traffic such as browser type-in traffic, bookmarks of existing sites and visits to existing, known website domain names converts into sales for advertisers at 4.23% of total visits compared to 2.3% for product and service related searches performed via the search box at search engines such as Google and Yahoo.

A Fascination With Numbers

Recently the 16 digit code that cracks the current DVD encryption scheme was released to the 'wild' and it created quite a stir. Not only because the DRM rights game was escalated, but because of our interest in numbers in general. This was followed by Freedom-to-Tinker's You Can Own an Integer of your very own offering featured on Digg that we liked a lot for the same reasons.

We're hooked on numbers...

Register a Number as a Domain Name

Don’t Call Me

- Really, 'Don’t Call Me'

Here is a fun example of putting a number to work in a domain; 3668225563.com

Because '3668225563' translates to 'Don’t Call Me' on a phone keypad.

This may be the greatest privacy tool ever invented if we say so ourselves...
<insert chuckle>

What's your phone number?
Answer: 3668225563

Check it out using KeyPad Golf, our free text to phone keypad converter!

Enter Don’t Call Me in the input box,  3668225563 is the result.

For the record, that number is not in service and after this post may be permanently unlisted. We think the 3668225563.com domain should belong to the people that run the "Do Not Call Registry" but they didn't have much of a sense of humor about it...

Oh, well. Maybe they like this one better!

6622555478.com -- (No Call List - Converted from a phone keypad)

Here is a fun example of putting a number to work in a domain; 3668225563.com

Because '3668225563' translates to 'Don’t Call Me' on a phone keypad.

This may be the greatest privacy tool ever invented if we say so ourselves...
<insert chuckle>

What's your phone number?
Answer: 3668225563

Check it out using KeyPad Golf, our free text to phone keypad converter!

Enter Don’t Call Me in the input box,  3668225563 is the result.

For the record, that number is not in service and after this post may be permanently unlisted. We think the 3668225563.com domain should belong to the people that run the "Do Not Call Registry" but they didn't have much of a sense of humor about it...

Oh, well. Maybe they like this one better!

6622555478.com -- (No Call List - Converted from a phone keypad)