Thinking Outside the Pizza.com - "Pizza Box"
Pizza.com - Direct Navigation
Pizza.com is one of the best examples of Direct Navigation for
marketing to desktop surfers available. The $2.6M sale is breath-taking.
Catastrophic Oversight as it Relates to Domain Names
Every business endeavor should
include a review for catastrophic oversight. Overlooking key
information from any source can lead to failure. As desk bound surfers
go mobile there is a disconnect to bookmarks and thinking.
"Sorry, I just can't remember that long nasty to type website..."
MamaCiancibelliHotSpicyPizzeria.com => right!
Mobile Pizza Marketing Oversight
The entire pizza industry has overlooked mobile pizza marketing by a new innovative domain naming convention called 1-Dash Domains.
There are 4 domain names that specifically, un-equivocally target mobile pizza sales.
The Solution is 1-Dash Domains because they look like Phone Numbers
1-Pizza.com
1-Pizza.mobi
1-74992.com (74992 spells Pizza on a phone keypad)
1-74992.mobiThe 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.
It's So Obvious a Sixth Grader Can See it
Every
one of these 1-Dash domains is shorter than the companies names listed
in our search for pizza and shorter than most of the domains listed for
sale at TDNAM containing the word pizza.
1-Pizza.com
1-Pizza.mobi
1-74992.com (74992 spells Pizza on a phone keypad)
1-74992.mobi
Hello! All of these domains have marketing 'BLING' and make sense to consumers.
All the domains are short and easy to remember.
Marketing Solution Hidden in Plain Sight!!
The domain industry hasn't noticed Numbers That Work either (1-Dash Domains
parent company) but consumers will; they can't help it. Once 1-Dash is
explained (1-Dash puts a 1- in a domain name to make it look like a
phone number) the association to a phone number and mobility can't be
ignored; especially with a phone in hand.
Pizza.com - Direct Navigation
Pizza.com is one of the best examples of Direct Navigation for
marketing to desktop surfers available. The $2.6M sale is breath-taking.
Pizza.net - Defensive Registration
Pizza.net has a bid of $500k with 3 days to go at TDNAM.
Currently there are 326 domains for sale with the word 'pizza' in them.
Most are long and nonsensical, aimed at attracting key-word searches
and at last check, no bids were evident.
Did one of these 5 companies buy Pizza.com
The
buyer of pizza.com has not been revealed yet so maybe it's one of these 5 Pizza Companies listed on Google:
- Pizza Hut
- Pappa John's
- Domino's
- Giordano's
- Round Table Pizza
So four of these pizza companies will give up?
Ya, right.
1-Dash and 1-Dial Private Domains for sale listing.
...that's thinking outside the "Pizza Box"
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