FOR IMMEDIATE RELEASE
TITLE: "Thinking Outside the Pizza.com Box"
SUBTITLE: 1-Pizza.com vs. Pizza.net
Littleton, Colorado May 1, 2008
Innovative marketing yields a challenge to Domainers, the Pizza Industry and Investors with the offering of 1-Pizza.com, a 1-Dash Domain from Numbers That Work. No one should be surprised that someone came up with a solution to the short supply of usable and pronounceable dot com domain names. The fact that 1-Dash Domains look like phone numbers, gives them a built-in 'memorability hook' to mobile surfers.
If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"
April 2008 - Pizza is Hot in Domain News
The ground-work for choosing 1-Pizza.com as the initial offering and subsequent marketing campaign for Numbers That Work came in April as the domain name Pizza.com sold for $2.6M and Pizza.net sold for $1.1M
The Crust Thickens…
As Pizza Companies face increased online competition if they didn't buy pizza.com or pizza.net few options remain with brutal internet competition ruling keyword navigation to websites. Numbers That Work announces a solution using the 1-Dash Naming Convention that places a 1 and a hyphen in front of a keyword which effectively doubles the available usable keyword domain name supply.
Companies can now compete with the owners of 'pure' keyword domains because a 1-Dash Domain carries a 'marketing hook' to mobility because 1-Dash Domains look like phone numbers.
1-Pizza.com is a good option to beat Pizza.net in Search Engine Placement
1-Pizza.com looks like a phone number, makes sense to humans and is a viable marketing solution for a mobile internet pizza sales website. With the proper ingredients (web marketing and development) 1-Pizza.com can solidify it's place against Pizza.com as Avis did to Hertz in the Rental Car Business by claiming itself as #2.
Building a New Website is Un-necessary
1-Pizza.com can be used as a user friendly shortcut to an existing website. It's shorter than MamaCiancibelliHotSpicyPizzeria.com and visitors will appreciate that it's easy to type and remember.
Articles that reference the Pizza Domain War
Gadgetell - Thoughtful affirmation of our value premise; wait and see validation.
Mixx - Shared information in domain group. 2 comments.
Digg - 2 Diggs, may get buried.
For further information, please visit these online resources:
Numbers That Work Article:
1-Pizza.com vs. Pizza.net - Why 1-Pizza.com is worth more than Pizza.net?
1-Dash Domains Article: What are 1-Dash and 1-Dial Domains?
Ebay Pre-Sale Promotion for 1-Pizza.com:
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=260234950566
About Numbers That Work
A small innovative company from Littleton, Colorado that came up with a solution to the short supply of usable and pronounceable dot com domain names. The fact that 1-Dash Domains look like phone numbers, gives them a built-in 'memorability hook' to mobile surfers. If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"
Contact:
MS2 LLC, PR /Media Dept.
Littleton, Colorado
ms2domain@gmail.com
Numbers That Work
http://www.numbersthatwork.com/
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