As the About.com, Women in Business article below suggests,the internet killed AA Naming strategies with keyword domain names and the dismissal of a "Alphabetical 1st seen gets the call" marketing plans.
But everyone knows things change and competition breeds innovation; especially in the internet age. Eventually someone conquered the internet dead-end for phone centric businesses.
2 Things Happened to Enable Web to Phone Crossover Marketing
- Paper phone books transitioned to the web and brought alphabetical ordering along.
- Crossover Domains invented a clever solution that leverages integrated marketing for web, phone and branding.
One Combo Domain/Business Name Delivers 5 Marketing Features
Internet Bundled Marketing Offers
- A keyword combo business name
- A domain name that looks like a phone number
- Brands your business as a business that answers the phone!
- Phone list alphabetical priority that tops AAA Competition
- Outperforms AAA Business Naming Strategies by 3 Times in the phone book
Phone Book Exposure
Our 1-Pizza.com name vs. Pizza Competitors
AA naming does work, but to leverage Business Names on the web & the phone book, AA Naming needs to wrap up industry keywords like "Pet" as phone numbers; the domain becomes the brand.
About.com: Women in Business 8 Tips for Naming a Business
Tip 7: Forget Names Using AAA To Get More Attention (It Does Not Work)
Before the Internet consumers turned to paper telephone directories to find information. Many business owners began their company's name with the letters "AAA" to be one of the first listings in a telephone directory category. Today's consumers are more likely to use the Internet to find a product or service and using three A's at the beginning of your name will not help. Search queries are not returned alphabetically but by relevance and how well your website, blog, or listing has been indexed. Tip: To get your business to show up in a search engine query you need to use Search Engine Optimization (SEO) techniques when building your website or blog.
