...and how did AAA Naming get started?
Years ago someone noticed that the first ad seen in the phone book gets proportionally more phone calls. This quirk in human nature evolved to a business naming strategy that involves crafting a name, beginning with the letter "A" so that it was the 1st name people saw in the phone book.
Next, AA and AAA Prefixes were prefixed to keywords like towing; AAA Towing etc. to claim top position over business names that began with just one A .
Then came the internet and the AAA Naming strategy was given up for dead. The green movement made phone books an environmental nightmare and pundits proclaimed phone marketing was dead.
Many tried prefixing AA and AAA Prefixes to keywords but search engines dismissed and rejected any inherent priority. With zero marketing reach, AAA naming schemes failed on the web and no abstract advantage was gained in business or aftermarket domain name value.
Internet Twist
Generic keyword domain names were rewarded by search engines with top placement and created a new niche of success for those with the foresight to acquire these names. But link popularity can be gamed (internet cat and mouse, my website is invisible, internet search alimony) and mumbo-jumbo keywords fall flat in real world implementation as business names or as a brand.
Additionally no one saw 'phone lists' moving to the web and not everyone can make a buying decision from web presentations. Human interaction is still required to close sales by phone and many industries do so because it's more efficient. Who would have guessed that people still prefer to call on a phone to buy Pizzas, order mobile lock services, limos, and a taxis.
How to craft a business name that leverages internet and phone marketing?
There is no fair equivalent on the web for AAA Business Naming and it was thought that there was no way to accent a phone centric business nature on the web. Worse yet, no marketing link existed to get from the web to phone marketing and back.
With no method of transition, the Digital Divide between Phone & Web Centric Business Models increases and until now, no one has offered a link between phone and web marketing.
Flying in the face of Business and Marketing 101.
- Competitors can out-spend the keyword.com owner by feeding the search engine monsters and paying ever increasing alimony to stay on top.
- Keywords can't generally be used as business names or legally protected.
- Keyword domain names invite competition from other domain name extensions.
- Mumbo jumbo keyword domains are easily forgotten and don't make good business names.
- Marketing angst remains for the ones in an industry where the competitor owns the primary keyword domain name.
Phone Centric Business Models Orphaned by the Web
No is no viable connection for phone centric businesses with established claims in their industries to the internet. Until now...
Crossover Names Offer A Link to the Marketing Future
Phone listings are moving to the web and bring alphabetical priorities back to the web. Consumers know how the alphabet works and numbers are expected before letters. Anything less diminishes the user experience.
Value
Internet pundits and domain appraisers choose to ignore and dismiss 1-keyword.com names.They can't appreciate the intensity of phone driven industries like pizza, mobile lock services, limos, and taxis or the angst caused by overloaded keyword dominance resulting in stupid dead-end parked pages that lead to no-where or away from them.
Just because the niche is as yet unnoticed doesn't mean the inherent abstract after-market value can be dismissed or ignored. A Crossover business name can reach this segment of phone centric businesses that close sales by phone for a few industries. We're not saying this is for all industries or businesses but a Crossover Name makes sense for some and will only increase in value as competition drives value for short memorable names that are easily branded and have built-in abstract value.
Crossover Combo Business , Domain Names and Brands bridge the gap between the phone and the web to make the phone ring.
