...and how did AAA
Naming get started?
Years ago someone
noticed that the first ad seen in the
phone book gets proportionally more phone calls. This quirk in human nature
evolved to a business naming strategy that involves crafting a name, beginning
with the letter "A" so that it was the 1st name people saw in the
phone book.
Next, AA and AAA
Prefixes were prefixed to keywords like towing; AAA Towing etc. to claim top
position over business names that began with just one A .
Then came the
internet and the AAA Naming strategy was given up for dead. The green movement
made phone books an environmental nightmare and pundits proclaimed phone
marketing was dead.
Many tried prefixing
AA and AAA Prefixes to keywords but
search engines dismissed and rejected any inherent priority. With zero marketing reach, AAA naming schemes
failed on the web and no abstract advantage was gained in business or aftermarket domain name value.
Internet Twist
Generic keyword
domain names were rewarded by search engines with top placement and created a
new niche of success for those with the foresight to acquire these names. But
link popularity can be gamed (internet cat and mouse, my website is invisible,
internet search alimony) and mumbo-jumbo keywords fall flat in real world
implementation as business names or as a brand.
Additionally no one
saw 'phone lists' moving to the web and not everyone can make a buying decision
from web presentations. Human interaction is still required to close sales by
phone and many industries do so because it's more efficient. Who would have guessed
that people still prefer to call on a phone to buy Pizzas, order mobile lock
services, limos, and a taxis.
How to craft a
business name that leverages internet and phone marketing?
There is no fair equivalent on the web for AAA Business Naming and it was
thought that there was no way to accent a phone centric business nature on the
web. Worse yet, no marketing link existed to get from the web to phone
marketing and back.
With no method of
transition, the Digital Divide between Phone & Web Centric Business Models
increases and until now, no one has offered a link between phone and web
marketing.
Flying in the face
of Business and Marketing 101.
- Competitors can
out-spend the keyword.com owner by feeding the search engine monsters and
paying ever increasing alimony to stay on top.
- Keywords can't
generally be used as business names or legally protected.
- Keyword domain names
invite competition from other domain name extensions.
- Mumbo jumbo keyword
domains are easily forgotten and don't make good business names.
- Marketing angst
remains for the ones in an industry where the competitor owns the primary
keyword domain name.
Phone Centric
Business Models Orphaned by the Web
No is no viable
connection for phone centric businesses with established claims in their
industries to the internet. Until now...
Crossover Names
Offer A Link to the Marketing Future
Phone listings are
moving to the web and bring alphabetical priorities back to the web. Consumers
know how the alphabet works and numbers are expected before letters. Anything
less diminishes the user experience.
Value
Internet pundits and
domain appraisers choose to ignore and dismiss 1-keyword.com names.They can't
appreciate the intensity of phone driven industries like pizza, mobile lock
services, limos, and taxis or the angst caused by overloaded keyword dominance
resulting in stupid dead-end parked pages that lead to no-where or away from
them.
Just because the niche is as yet unnoticed
doesn't mean the inherent abstract
after-market value can be dismissed or
ignored. A Crossover business name can reach this segment of phone centric
businesses that close sales by phone for a few industries. We're not saying
this is for all industries or businesses but
a Crossover Name makes sense for some and will only increase in value as
competition drives value for short memorable names that are easily branded and
have built-in abstract value.
Crossover Combo
Business , Domain Names and Brands bridge the gap between the phone and the web
to make the phone ring.
"Thinks outside the pizza box."
