FOR
IMMEDIATE RELEASE
TITLE: "Thinking Outside the Pizza.com
Box"
SUBTITLE: 1-Pizza.com
vs. Pizza.net
Littleton, Colorado May 1, 2008
Innovative marketing
yields a challenge to Domainers, the Pizza Industry and Investors with the
offering of 1-Pizza.com, a 1-Dash Domain from Numbers That Work. No one should
be surprised that someone came up with a solution to the short supply of usable and pronounceable dot
com domain names. The fact that 1-Dash Domains look like phone numbers, gives
them a built-in 'memorability hook' to mobile surfers.
If
it looks like a phone number and walks like a domain, it Quacks, "Mobile,
Mobile, Mobile!!"
April
2008 - Pizza is Hot in Domain News
The ground-work for
choosing 1-Pizza.com as the initial offering and subsequent marketing campaign
for Numbers That Work came in April as the domain name Pizza.com sold for $2.6M
and Pizza.net sold for $1.1M
The Crust Thickens…
As Pizza Companies face increased
online competition if they didn't buy pizza.com or pizza.net few options
remain with brutal internet competition ruling keyword navigation to websites.
Numbers That Work announces a solution using the 1-Dash Naming Convention that
places a 1 and a hyphen in front of a keyword which effectively doubles the
available usable keyword domain name supply.
Companies can now
compete with the owners of 'pure' keyword domains because a 1-Dash Domain
carries a 'marketing hook' to mobility because 1-Dash Domains look like phone
numbers.
1-Pizza.com is a good option to beat Pizza.net in Search Engine Placement
1-Pizza.com looks
like a phone number, makes sense to humans
and is a viable marketing solution for a mobile internet pizza sales website.
With the proper ingredients (web marketing and development) 1-Pizza.com can
solidify it's place against Pizza.com as Avis did to Hertz in the Rental Car
Business by claiming itself as #2.
Building a New Website is Un-necessary
1-Pizza.com can be
used as a user friendly shortcut to an existing website. It's shorter than MamaCiancibelliHotSpicyPizzeria.com
and visitors will appreciate that it's easy to type and remember.
Articles
that reference the Pizza Domain War
Gadgetell - Thoughtful affirmation of our value premise; wait and see validation.
Mixx - Shared information in domain group. 2 comments.
Digg - 2 Diggs, may get buried.
For further information, please visit these online
resources:
Numbers
That Work Article:
1-Pizza.com vs.
Pizza.net - Why 1-Pizza.com is worth more than Pizza.net?
1-Dash Domains Article: What are 1-Dash and
1-Dial Domains?
Ebay Pre-Sale Promotion for 1-Pizza.com:
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=260234950566
About
Numbers That Work
A small innovative
company from Littleton, Colorado that came up with a solution to the short
supply of usable and pronounceable dot com domain names. The fact that 1-Dash
Domains look like phone numbers, gives them a built-in 'memorability hook' to
mobile surfers. If it looks like a phone number and walks like a domain, it
Quacks, "Mobile, Mobile, Mobile!!"
Contact:
MS2 LLC, PR /Media Dept.
Littleton, Colorado
ms2domain@gmail.com
Numbers
That Work
http://www.numbersthatwork.com/
###
Press Release Link on SANE PR
