Numbers that Work Make the Phone Ring

Internet Business Naming Tips

As the About.com, Women in Business article below suggests,the internet killed AA Naming strategies with keyword domain names and the dismissal of a "Alphabetical 1st seen gets the call" marketing plans.

But everyone knows things change and competition breeds innovation; especially in the internet age. Eventually someone conquered the internet dead-end for phone centric businesses.

2 Things Happened to Enable Web to Phone Crossover Marketing

1. Paper phone books transitioned to the web and brought alphabetical ordering along.
2. Crossover Domains invented a clever solution that leverages integrated marketing for web, phone and branding.

One Combo Domain/Business Name Delivers 5 Marketing Features
Internet Bundled Marketing Offers

• A keyword combo business name
• A domain name that looks like a phone number
•   Brands your business as a business that answers the phone! 
• Phone list alphabetical priority that tops AAA Competition
•   Outperforms AAA Business Naming Strategies by 3 Times in the phone book

Phone Book Exposure
Our 1-Pizza.com name vs. Pizza Competitors

AA naming does work, but to leverage Business Names on the web & the phone book, AA Naming needs to wrap up industry keywords like "Pet" as phone numbers; the domain becomes the brand.

• 1-Pet.com
• 1-Vet.com
• 1-Pizza.com
• 1-Lock.com

About.com: Women in Business 8 Tips for Naming a Business

Tip 7: Forget Names Using AAA To Get More Attention (It Does Not Work)

Before the Internet consumers turned to paper telephone directories to find information. Many business owners began their company's name with the letters "AAA" to be one of the first listings in a telephone directory category. Today's consumers are more likely to use the Internet to find a product or service and using three A's at the beginning of your name will not help. Search queries are not returned alphabetically but by relevance and how well your website, blog, or listing has been indexed. Tip: To get your business to show up in a search engine query you need to use Search Engine Optimization (SEO) techniques when building your website or blog.

The AAA Business Naming Strategy Defined

 

...and how did AAA Naming  get started?

Years ago someone noticed  that the first ad seen in the phone book gets proportionally more phone calls. This quirk in human nature evolved to a business naming strategy that involves crafting a name, beginning with the letter "A" so that it was the 1st name people saw in the phone book.

 

Next, AA and AAA Prefixes were prefixed to keywords like towing; AAA Towing etc. to claim top position over business names that began with just one A .

 

Then came the internet and the AAA Naming strategy was given up for dead. The green movement made phone books an environmental nightmare and pundits proclaimed phone marketing was dead.

 

Many tried prefixing AA and AAA Prefixes  to keywords but search engines dismissed and rejected any inherent priority.  With zero marketing reach, AAA naming schemes failed on the web and no abstract advantage was gained  in business or aftermarket domain name value.

 

Internet Twist

Generic keyword domain names were rewarded by search engines with top placement and created a new niche of success for those with the foresight to acquire these names. But link popularity can be gamed (internet cat and mouse, my website is invisible, internet search alimony) and mumbo-jumbo keywords fall flat in real world implementation as business names or as a brand.

 

Additionally no one saw 'phone lists' moving to the web and not everyone can make a buying decision from web presentations. Human interaction is still required to close sales by phone and many industries do so because it's more efficient. Who would have guessed that people still prefer to call on a phone to buy Pizzas, order mobile lock services, limos, and a taxis.

 

How to craft a business name that leverages internet and phone marketing?

 There is no fair equivalent  on the web for AAA Business Naming and it was thought that there was no way to accent a phone centric business nature on the web. Worse yet, no marketing link existed to get from the web to phone marketing and back.

 

With no method of transition, the Digital Divide between Phone & Web Centric Business Models increases and until now, no one has offered a link between phone and web marketing.

 

Flying in the face of Business and Marketing 101.

• Competitors can out-spend the keyword.com owner by feeding the search engine monsters and paying ever increasing alimony to stay on top.
• Keywords can't generally be used as business names or legally protected.
• Keyword domain names invite competition from other domain name extensions.
• Mumbo jumbo keyword domains are easily forgotten and don't make good business names.
• Marketing angst remains for the ones in an industry where the competitor owns the primary keyword domain name.

Phone Centric Business Models Orphaned by the Web

No is no viable connection for phone centric businesses with established claims in their industries to the internet. Until now...

 

Crossover Names Offer A Link to the Marketing Future

Phone listings are moving to the web and bring alphabetical priorities back to the web. Consumers know how the alphabet works and numbers are expected before letters. Anything less diminishes the user experience.

 

Value

Internet pundits and domain appraisers choose to ignore and dismiss 1-keyword.com names.They can't appreciate the intensity of phone driven industries like pizza, mobile lock services, limos, and taxis or the angst caused by overloaded keyword dominance resulting in stupid dead-end parked pages that lead to no-where or away from them.

 

Just because the niche is as yet unnoticed doesn't mean  the inherent abstract after-market  value can be dismissed or ignored. A Crossover business name can reach this segment of phone centric businesses that close sales by phone for a few industries. We're not saying this is for all industries or businesses but  a Crossover Name makes sense for some and will only increase in value as competition drives value for short memorable names that are easily branded and have built-in abstract value.

 

Crossover Combo Business , Domain Names and Brands bridge the gap between the phone and the web to make the phone ring.

 

"Thinks outside the pizza box."

Hello - Crossover Domain Names

A re-branded Numbers That Work shows why Crossover Domain Names will eventually outperform keyword domain names because of the built-in connection between the web and phone book.

Truth is many industries still close sales by phone...
Crossover domains will make the phone ring.

Crossover domain names offer 3 times the performance in the phone book of the old AAA Business naming strategy.

Since the dotcom stampede, phone centric businesses have suffered the angst of web centric philosophies that deny the value of phone sales. Finally someone Thinks outside the pizza.com box. and validates a 'phone centric' business model with a domain name that crosses over to the phone book

• Short, business name that makes sense to humans
• Contains industry keyword

Lots more at Crossover Domain Names

1-Dash Companies: Crossover Domain Names.

Our Crossover Domain names combine 3 marketing features in one- a keyword combo business name - a domain name that looks like a phone number and phone list alphabetical priority that tops AAA Competition. 3 Times the performance of AAA Business Naming Strategies in the phone book.

Pet and Vet Business & Domain Names For Sale

Pet and Veterinary Industry

• Annual US Industry Sales - $Billions
• Industry threats and opportunities
  • Pet City
  • Pet Smart

1-Pet.com and 1-Vet.com

• Short, catchy easy to remember
• Keywords 'pet' and 'vet'
• links two vital industry keywords for dual prong marketing

1-Pet.com
One name, 3 business name variations
1-Pet.com  1Dash Pet  One Dash Pet

1-PET.COM

1 Dash Pet © 1 Dash Pet 2008

One Dash Pet © One Dash Pet 2008

1-Vet.com
One name, 3 business name variations
1-Vet.com  1 Dash Pet  One Dash Vet

1-VET.COM

1 Dash Vet © 1 Dash Vet 2008

One Dash Vet © One Dash Vet 2008

 

Cost
Domain name pricing for most of our 40+ business names starts at the cost of a Prime Time 30 second 2009 Super Bowl Spot.

   ...Capturing the $Billion Annual US Pet Industry - Make an Offer

1-VET.COM

1-PET.COM

   ...Entrance to the $36 Billion Annual US Pizza Industry significantly more.
      1-Pizza.com

Contact us by U.S. Mail to forward offers and inquiries.

MS2 LLC - An Internet Marketing Company
8165-E S. Wadsworth Blvd. #101
Littleton, Colorado 80128

Branding vs Domainer vs Phone Book

Good info Rick!  Here's how we adopted some of your ideas.

If you answer the phone you stand a chance of "Thinking outside the domainer's web centric box..."

AAA Naming Strategy updated for a Web Centric World
Take a keyword, wrap it up like a phone number, register it as a domain name and business name, and the result is it's listed ahead of your competitors in the phone book.

The domain name became the brand.

1-Pizza.com

Speed dial applied to a keyword domain can help your phone ring... Hello!!

More info at Crossover Domain Names

Link: RicksBlog.com...

    Branding vs Branding vs Domainer
    Morning Folks!!

    What if I told you that this single post can make you a millionaire many times over? Well it will if you read carefully and fully get your head around this simple message. That's exactly what can happen. I have made a lot of posts in my time, but none are more important than the
    one you are about to read. So close the door and give me a focused 10 minutes
    and I think I can share something that will make your journey just a little
    sweeter and more rewarding.  To me
    it is the difference between a domain being worth $750 and $750,000 or $7.5M.
    The domain can be the same but the customers needs is different. Tapping into
    THAT need is the key. So if you focus on selling domains that is exactly what
    you will do. You will do what everyone else does. Buy for $100 and sell for
    $200. Sell for $300, Sell for $500. But how do you buy for $100 and sell for
    $1M?

    I heard the following phrase when I was 19 years old and it probably took
    me about 15 years to finally figure out what the hell it really meant. "When you see John Jones thru John Jones eyes, you will sell John
    Jones what John Jones buys." That is the first principle. This is the most
    important one as well. But this is only an add on to the purpose of this post.
    Just a bonus to make it more understandable.

    So how do you put this in effect? You have to look at an end user thru an
    end users eyes. At TRAFFIC in late September, Brad Geisen did exactly
    that. As an end user he shared his John Jones story of obtaining
    foreclosure.com and Property.com. He originally was the guy on the
    other side of the email telling folks they were crazy to ask $5000 for
    something they registered for $7. We all know the type. Well here is
    how this guy evolved from a mindset like that to paying tens of
    millions for a domain name.

    When you see the end user thru the end users eyes, you
    will sell the end user the domain he buys. So the story starts. It's so damn
    simple! It's so natural. It's untapped because until now it was difficult to
    articulate in a simple form WHY they would want the category killer domain. It took an end user to explain it and that is what he did.

8 Tactical Reasons To Use Mini Campaign Websites

We couldn't agree more with the Site Reference article and our 8 Tactical Reasons to use Mini Campaign Websites are right here:

| 1-Pizza.mobi | 1-Pizza.us | 1-Pizza.net |1-74992.com Pizza by Numb3rs | 1-74992.mobi | 1-Pizza.ws |1-Pizza.biz | 1-Pizza.info |

They are being developed to support 1-Pizza.com the main portal to our Pizza websites.

Our Vision was to offer a way to compete with the advantage Search Engines give to the industry keyword domain. 1-Pizza.com and the 8 other members of the 1-Pizza Family of domain names is our primary example. There are others but Pizza is the hottest topic in the domain world today.

Mini Campaign Websites and Alternative Marketing Websites are an effective method of enhancing your marketing efforts and targeting optional audiences you would never have otherwise reached using your traditional sales marketing approach. Source: Site Reference 

Marketing and Memorability:

• Non-sense domain names annoy people
• Short domains are easier to remember
• Mobile people will remember domain names that look like phone numbers
  • 1-Pizza

1-Pizza Target Market
Our goal is to attain a top 10 Search Result in Google so that we can reach our target market to sell our domain names and websites to one of the Top Ten Pizza Companies listed in a Google Search Result or a company that wants to be there.We offer a 2% Finders Fee to gain visibility and realize only an insider will have the leverage to approach a buyer unless we crack the top 100 results in the SEO derby.

Challenges
Site development is beyond most businesses budget and capabilities but we started developing our 9 pizza websites in mid-July and it will take a while to get noticed. SEO is a crapshoot yet it is interesting to see the progress we've already made in certain areas as we challenge a very competitive pizza market.

Point by Point Comments to the article:
1. ...Forcing visitors to sift through reams of material only creates frustration and irritation,

Catch 22, unless one presents 'reams of material' as fresh content you will remain invisible to search engines. Search engines are 'doing evil' and Babylizing the web.

4. ...create new markets for old products and services. The marketplace is often more innovative than the marketer in finding new ways to use old products; ways the manufacturer never realized existed.

Competitive Innovation:
Tradename protection is a benefit of all domains except 'generic' domain names and we believe we can compete against pizza.com with our 9 vs. 1 approach. 

If not why do we need anything besides a dot com domain extension outside the industry keyword domain? 

Disadvantage:
Because generic words can't be protected, the owner of pizza.com will need to acquire all the other extensions from their respective owners on the free market to compete against our nine 1-Pizza websites.

5.  ...target specific audiences with specific tactics

Mobile, mobile, mobile... "looks like a phone number" is a marketing hook protected by tradename and a digital space that can not be occupied or claimed by anyone else.

7. ...Viral

In a convoluted world where an insurance company can successfully hijack the word 'auto' in a phone number translation, 1-74992.com and 1-74992.mobi (spells 'pizza' on a keypad)

Vision
We saw the world going mobile,
We saw a marketing vulnerability in industry keyword domains,
We adapted to the rules,
We applied innovation.

We asked everyone to "Think outside the pizza.com box."

...tough to do when stuck in the box.

Link: Site Reference    

How many websites should your company have?

by Jerry Bader

That's a question that comes up often in discussions with clients, but perhaps the idea never crossed your mind. Why would any company need more than one website? Not to be glib but the answer is as many as you need, but how many is that?

If you're a large corporation it is fairly obvious that you need a separate site for each brand you offer, and a separate site for corporate background material and perhaps investor information.

But what if you're a small or medium-sized company with a limited number of products or services? Then the question becomes, do your products relate to one another? Does one item flow into the next? Is your audience for each product or service the same? And what about totally different audiences for the same product: audiences that need to be approached with totally different tactics? And then there are special circumstances like new product launches, time sensitive marketing campaigns, and limited availability offers?

Mini Campaign Websites and Alternative Marketing Websites are an effective method of enhancing your marketing efforts and targeting optional audiences you would never have otherwise reached using your traditional sales marketing approach.

7 Pizza Domains for Sale on Ebay

The 1-Pizza Business Name, Domain names and branding are now for sale at Crossover Domains.com

Our Pizza business package includes the following:

• 10 Pizza Domain Names and website content
• The 1-Pizza© Business Name
• Rights to our 1-Pizza.com phone number - 303.923.5969
  
• and 1-Pizza© Branding featuring both numeric and alphabetical naming

Seeking national business partner with 100 plus locations & pizza ovens and answers the phone.

Updated Link 7/2/2008: 7 Pizza Domains for Sale eBay (item 260234950566)

7 Pizza Domain Names for Sale 7 Pizza Domain Names for Sale working together to market pizza.

Pizza Domains that match and deliver our fast-food service expectations.

All of these domains resemble phone numbers and the number versions spell "Pizza" on a keypad.

 

Here are the 7 Domain Names:

1-Pizza.com
1-Pizza.mobi
1-74992.com and 1-74992.mobi  Pizza by the numbers! (74992 spells Pizza)
1-Pizza.net   
1-Pizza.us   
1-Pizza.info   

 

Target Market: 

Mobile Pizza Sales from Small Screen Devices like Phones and PDAs

 

Why these 4 Pizza Domain Names are so Valuable

Future Pizza sales will be to mobile surfers that text on small screen devices.

All the domains look like phone numbers because of the number 1 and a hyphen

• Skip the Goog step - Texters will type-in direct

• 4 domains, as a set work together for mobile pizza sales

• Breaks keyword lock by pizza.com
• Built in memory trigger to phone numbers

• Transition surfers to mobile(dot mobi)

• Maintain dot com search rank

 

Synergy => 4 vs. 1

This is a rare opportunity to acquire 4 domains as a set that can take the #2 slot in search results for desk-bound customers and # 1 for mobile customers because of the mobile memory hook. This strategy provides the ability to compete now with a position ready for mobility later.

 

Market Trends

Pizza is hot in domain news - April 2008

• pizza.com sold for $2.6M
• pizza.net sold for $1.1M

• Online pizza sales competition centers on pizza, ‘the’ definitive industry keyword
• $400M in online pizza sales last year by one Pizza company

 

Industry Factors

1-Pizza.com and 1-74992.com have .com extensions

• Loads automatically in a browser if only 1-pizza or 1-74992 is typed

1-Pizza.mobi  and 1-74992.mobi (74992 spells Pizza on a phone keypad)

• Usable now with built-in strategy to future mobile sales

All domains contain a #1 and a hyphen 1–

• This associates the domain to phone numbers!
• All 4 are short, easy to remember domain names

• Shortest remaining pizza domains that makes sense to a human
• Keyword defensive domains necessary to deny competitors access to the market

Links:
Further Analysis at Numbers That Work
1-Dash Domains
Escrow.com

TERMS:

1. This auction is for the transfer of ownership rights of the 4 domain names as follows:

1-Pizza.com   1-Pizza.mobi 1-74992.com 1-74992.mobi   1-Pizza.net   1-Pizza.us   1-Pizza.info

2. Domains are sold without guarantee of web traffic and no website(s) is included in this transfer.

3. The domain names are currently registered with Numbers That Work Domains and can be transferred to any account.  The simplest  and fastest method is an immediate transfer or "push" into your free GoDaddy account.

4.  Payment and transfer of domains will be through Escrow.com Buyer pays fees. Payment must be satisfied prior to transfer.  Contact information will be required as will positive ID.  My contact information will be sent to winning bidder to make arrangements for payment.

5. If buyer does not make or set up suitable payment arrangements within 2 business days after the end of the auction(sale period), seller reserves the right to re-list the domain, or sell to another bidder, or withdraw the item, at the seller's sole discretion.

6. Sale is final. No returns or refunds.

 

Disclaimers:

Marketing Opinion only based on internet and domain industry observations and not to be construed as investment advice, the buyer alone is responsible for assessing the quality of a purchase before buying.

Numbers That Work© and MS2 LLC© 2008 All Rights Reserved

Think Outside the Pizza.com box.

Hyphens in Domains & Domain After-market Value

Domain value increases if a hyphen adds value for the user.

Consider
Germans value hyphens in domain names because it makes it easier for a human to interpret. Chinese value hyphens in domain names for the same reason. Because a period isn't treated as a text character, a period doesn't work as a separator in a domain name.

• The Mobile Market is the 'Next Sales frontier' for the internet as we move to mobile devices.
• If a domain name looks like a phone number, it will be remembered easier by mobile people using mobile devices.

Looking Forward: Marketing to Mobile Surfers?
Advantages for a domain that looks like a phone number:

• Hello! - the domain looks like a phone number!
  
  • A Hypenated Domain can create memorability for mobile surfers
• Novel, trendy and unique

Competitive Advantage
All the above plus:
Captures the #2 Spot to keyword competition

• Like Avis did to Hertz in the rental car business
  • Avis claimed they were #2
  • Claimed the rental car market only had 2 players
  • In one stroke of genius eliminated all other competitors

The Elephant in the Room...
Yup, it's 'make my day keyword' Google. Owning the industry keyword domain makes the owner 'king' of their market segment.

The elephant defines the 'pizza' box that traps the competition in a ranking or search placement.

Escape the pizza.com box by 'Thinking outside that pizza box...'

Pizza Industry Example:
This is the challenge faced in the online pizza business if a top 10 Pizza Company didn't buy pizza.com or pizza.net. All other Pizza Companies get squashed by the keyword elephant...

The best solution is purchasing 1-Pizza.com because it looks like a phone number, makes sense to humans and is a viable marketing solution for a mobile internet pizza sales website.

1-Pizza.com can hold the #2 spot on Google for pizza sales and has the potential to 'rock and roll' future mobile pizza sales.

...potential to rock and roll future mobile pizza sales!

 

Ebay Promotion link for the sale of 1-Pizza.com

Link: DOT MOBI INVESTOR HQ

Pay Per Click (PPC) vs 1-Dash Domains After-market Value

Value Analysis
Using the word 'Pizza' formatted with the 1-Dash and 1-Dial naming conventions;

1-Pizza.com
1-Pizza.mobi
1-74992.com (spells pizza on a phone keypad)
1-74992.mobi

A 1-Dash domain contains a word and mimics a phone number and a 1-Dial domain spells a word  on a phone keypad, also mimicking a phone number. In this case ‘Pizza’ (74992)

But they look like phone numbers...

Value Analysis
Using the word 'Pizza' formatted with the 1-Dash and 1-Dial naming conventions;

1-Pizza.com
1-Pizza.mobi
1-74992.com (spells pizza on a phone keypad)
1-74992.mobi

A 1-Dash domain contains a word and mimics a phone number and a 1-Dial domain spells a word  on a phone keypad, also mimicking a phone number. In this case ‘Pizza’ (74992)

But they look like phone numbers...

Press Release - Pizza Domain War 1-Pizza.com vs. Pizza.net

FOR IMMEDIATE RELEASE

 

TITLE: "Thinking Outside the Pizza.com Box"

SUBTITLE: 1-Pizza.com vs. Pizza.net

Littleton, Colorado May 1, 2008

 

Innovative marketing yields a challenge to Domainers, the Pizza Industry and Investors with the offering of 1-Pizza.com, a 1-Dash Domain from Numbers That Work. No one should be surprised that someone came up with a solution to the short supply of usable and pronounceable dot com domain names. The fact that 1-Dash Domains look like phone numbers, gives them a built-in 'memorability hook' to mobile surfers.

 

If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"

 

April 2008 - Pizza is Hot in Domain News

The ground-work for choosing 1-Pizza.com as the initial offering and subsequent marketing campaign for Numbers That Work came in April as the domain name Pizza.com sold for $2.6M and Pizza.net sold for $1.1M

The Crust Thickens…

As Pizza Companies face increased online competition if they didn't buy pizza.com or pizza.net few options remain with brutal internet competition ruling keyword navigation to websites. Numbers That Work announces a solution using the 1-Dash Naming Convention that places a 1 and a hyphen in front of a keyword which effectively doubles the available usable keyword domain name supply.

 

Companies can now compete with the owners of 'pure' keyword domains because a 1-Dash Domain carries a 'marketing hook' to mobility because 1-Dash Domains look like phone numbers.

1-Pizza.com is a good option to beat Pizza.net in Search Engine Placement

1-Pizza.com looks like a phone number, makes sense to humans and is a viable marketing solution for a mobile internet pizza sales website. With the proper ingredients (web marketing and development) 1-Pizza.com can solidify it's place against Pizza.com as Avis did to Hertz in the Rental Car Business by claiming itself as #2.

 

Building a New Website is Un-necessary

1-Pizza.com can be used as a user friendly shortcut to an existing website. It's shorter than MamaCiancibelliHotSpicyPizzeria.com and visitors will appreciate that it's easy to type and remember.

 

Articles that reference the Pizza Domain War

Gadgetell - Thoughtful affirmation of our value premise; wait and see validation.
Mixx - Shared information in domain group. 2 comments.
Digg - 2 Diggs, may get buried.

For further information, please visit these online resources:

Numbers That Work Article:

1-Pizza.com vs. Pizza.net - Why 1-Pizza.com is worth more than Pizza.net?

 

1-Dash Domains Article: What are 1-Dash and 1-Dial Domains?

Ebay Pre-Sale Promotion for 1-Pizza.com: 

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=260234950566

 

About Numbers That Work

A small innovative company from Littleton, Colorado that came up with a solution to the short supply of usable and pronounceable dot com domain names. The fact that 1-Dash Domains look like phone numbers, gives them a built-in 'memorability hook' to mobile surfers. If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"

 

Contact:

MS2 LLC, PR /Media Dept.
Littleton, Colorado

ms2domain@gmail.com

Numbers That Work

http://www.numbersthatwork.com/

 

###

Press Release Link on SANE PR

Thinking Outside the Pizza.com - "Pizza Box"

Pizza.com - Direct Navigation
Pizza.com is one of the best examples of Direct Navigation for marketing to desktop surfers available. The $2.6M sale is breath-taking.

Catastrophic Oversight as it Relates to Domain Names
Every business endeavor should include a review for catastrophic oversight. Overlooking key information from any source can lead to failure. As desk bound surfers go mobile there is a disconnect to bookmarks and thinking.

"Sorry, I just can't remember that long nasty to type website..."
    MamaCiancibelliHotSpicyPizzeria.com => right!

Mobile Pizza Marketing Oversight
The entire pizza industry has overlooked mobile pizza marketing by a new innovative domain naming convention called 1-Dash Domains.

There are 4 domain names that specifically, un-equivocally target mobile pizza sales.

The Solution is 1-Dash Domains because they look like Phone Numbers

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

It's So Obvious a Sixth Grader Can See it
Every one of these 1-Dash domains is shorter than the companies names listed in our search for pizza and shorter than most of the domains listed for sale at TDNAM containing the word pizza.

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

Hello! All of these domains have marketing 'BLING' and make sense to consumers.
All the domains are short and easy to remember.

Marketing Solution Hidden in Plain Sight!!
The domain industry hasn't noticed Numbers That Work either (1-Dash Domains parent company) but consumers will; they can't help it. Once 1-Dash is explained (1-Dash puts a 1- in a domain name to make it look like a phone number) the association to a phone number and mobility can't be ignored; especially with a phone in hand.

Pizza.com - Direct Navigation
Pizza.com is one of the best examples of Direct Navigation for marketing to desktop surfers available. The $2.6M sale is breath-taking.

Pizza.net - Defensive Registration
Pizza.net has a bid of $500k with 3 days to go at TDNAM. Currently there are 326 domains for sale with the word 'pizza' in them. Most are long and nonsensical, aimed at attracting key-word searches and at last check, no bids were evident.

Did one of these 5 companies buy Pizza.com
The buyer of pizza.com has not been revealed yet so maybe it's one of these 5 Pizza Companies listed on Google:

• Pizza Hut
• Pappa John's
• Domino's
• Giordano's
• Round Table Pizza

So four of these pizza companies will give up?
        Ya, right.

 

1-Dash and 1-Dial Private Domains for sale listing.

...that's thinking outside the "Pizza Box"